Business Website Design Asheville
Visit Website: www.cmtcoatings.com
Local Google AdWords
While online shopping in 2017 increased, 90% of purchases happened in physical stores. Use Local Google AdWords to Capture a thriving local market.
Google AdWords Location Extension
3 in 4 smartphone users visit the business they searched for within 24 hours of the search (How Consumers Solve Their Needs in the Moment).
Professional Optimization and upkeep of Google Ad Extension can significantly improve the engagement rate of your customers.
Have Irishguy Design Studio Define, Refine, and Manage the relevant Location Extensions for your Google AdWords.
Google AdWords Local Inventory Ads
Local Inventory Ads is a no-brainer for any local store. Let your local customers know what you have in stock.
82% of local shoppers said they checked online for in-store availability prior to going to the store to purchase.
Shopping habits have changed, people have changed how they shop. Customers no longer drive to different stores in search of their new purchase. Local businesses can no longer afford not to post their inventory online. With online inventory, local customers can research and compare their local options.
Have Irishguy Design Studio custom design a Local Inventory Google AdWords campaign for products that you only sell in-store.
Irishguy Design Studio recently defined a custom Local Inventory Ad that would appeal to the tourist community that visits Asheville.
Our team of specializes managed the Google AdWords bids based on the proximity of the person. The proximity ad campaigns had high conversion rates.
AdWords Location Bid Modifiers
At Irishguy Design Studio we create an efficient system for controlling your AdWords bids. We begin by defining your local business goals. We follow-up with precise adjusts to your AdWords bids for efficiency.
With Local User Target, your business can significantly improve their online/in-store conversion.
AdWords Store Visits Measurement
According to Google, in the past 4-years, more than 7 billion visits to stores from Google Adwords have been recorded.
Contact Frank Ramirez (firstname.lastname@example.org) to confirm if your store is eligible for store visit conversion tracking in Google AdWords. With store visit conversions enabled you can begin to see which products are creating offline sales.
My Life is Captured with Doodles
Doodles have been an active aspect of my design work for as long as I recall. I never talk on the phone without creating some detailed doodle. Often the doodle knows more about that phone conversation than I do.
Recently, my doodles are about creating patterns. Plants are a great example of replicating
2018 Reconnect with Paper
2018 is the year to step AWAY from the computer (yes I said that – doesn’t mean I will do it for long – but when I do I Ink & Pen). What I enjoy about drawing with ink is that I can not undo my mistakes. The ink mark is final.
Sometimes the lines are perfect, and other times they are not.
I learn more from the lines that are not correct.
The incorrect lines relate all the aspects of why one line on the paper is not as well-done as another line on the paper.
The Perfect Line
The perfect line transfers down your arm, you sense it.
You feel the correct order of the “world” when you draw the right line.
I’ve had the experience a few times, the rest of the time I try.
The perfect line is a gift.
Yearly Google Adwords Certification
Yes, every year our Google AdWords Specialists spend 40-50 hours to renew their Google Adwords Certification.
Frank has spent the time researching and developing possible lead pathways for our clients.
Frank's focus is finding cost-effective opportunities to reach your target customer. With a deep understanding of Mobile conversion rates vs. Calls to Action on video AdWords platform - Frank is able to position your brand in front of your future customer. Book a session with Frank to review how your Adwords are performing in organic and paid for searches. And how to refine your time and money to trackable conversion rates.
NEW YouTube Channel
Irishguy Design Studio worked with Minuteman Signs to create the first in their collection of product videos. Each video is a short product demo. The YouTube video is embedded in the product description page on their website. In the first five months, the videos are averaging 30 monthly views.
Irishguy Design Studio shot and edited the video samples. And created a new YouTube channel for Minuteman Signs.
Heavy Gauge Flexible Signage
Semi-Rigid Poly Signage
Letterhead design uses critical graphic design details, to communicate Branding, Contact Information, and Personalization. For the Irishguy Design Studio letterhead, we focused on the following seven-design components.
- Maximize Logo
- Play up the Branding
- Pick an Accent Color
- Focus on Typography
- Use Space Well
- Keep it Simple
- Pay Attention to the Paper
Google My Business
Google My Business has become an essential part of any successful business.
Many customers rely on the Google My Business for your location, hours of business, phone number, website address, and to post and read reviews.
At Irishguy Design Studio we have worked with a wide-range of problems across Google My Business. Yes, we all wish this wonderful Google My Business service was without bugs – at this time it does have bugs and my user errors.
Here are a few of the recent changes we have had to fix for our clients.
- Business listed as closed.
- Business listing merged with the competitor (merged all reviews).
- Correct Business Hours.
- Correct Street Address.
- Correct Google Map Tags.
Asheville Print Ad Design
At IrishGuy Design Studio we rely on One Click Fix for all of our computer repair and maintenance needs.
Without One Click Fix – our design studio would not perform as well. It is a great honor to do the design work for One Click Fix recent Monford Home Print Advertisement.
Custom Work Stations by One Click Fix
One Click Fix custom built all our professional Dell Desktops for our design and video team. We had many unusual requests.
For our Video Editing computer, One Click Fix installed a range of old and new hubs to capture video, photos, and data files from any device – even our old Canon GL2.
We had our most recent Special Media Events Dell built. With the specs to include 12 USB ports installed to handle Event devices (without having to toggle USB extensions).
Accompanied by the specialized audio and video interfaces that One Click Fix recommended and installed.
The Dells are dependable professional work horses for high-end custom design work. Everyone enjoys working on the Dell Desktops.
One Click Fix services all of our Laptops.
While traveling we depend on the MacBook Air laptop. The MacBook is a dependable personal computer. Ideal for email, spreadsheets, and light image editing. The MacBook Air is lightweight with a long life battery. Having the laptop serviced by One Click Fix has kept the MacBook Air a dependable laptop for over six years. Prior to One Click FIx our traveling laptop was replaced every two years.
Our Support Team uses the touch screen Lenovo. A great laptop for data entry and research. All running on Windows 10 – the touch screen feature is a favorite for everyone.
One Click Fix keeps our professional Windows design computers and personal Mac computers up-to-date, secure, and performing.
Business Card Design with 10% Discount.
Yes, 10% Discount on orders over $30. aboqor10
Red Loop Accessories by Gary Crossey
Postcards for Marketing
Designing a postcard to promote your business, event, or service is still an efficient, easy, and economical way to share your message.Postcards are ideal for marketing a particular service or event. Or to remind your customers of your daily deals and specials.
A postcard can be a powerful tool.
Google Tag Manager is a faster performing process for streamlining tag deployment.
Combine reporting processes into one interface.Google understands that running customer reports is important. Google also understands why we are running all of these user reports. It’s our job because we can improve the user experience with informative data. The downside, the embedded tags are slowly the website performance times. Google Tags offers a solution by combining all the requests into one interface. Google Tags promises that users can trigger Tags with events, reducing the processing to only when the user makes a request.
- Google Analytics.
- Google AdWords.
- 3rd Party.
The Outcome of Using Google Tag Manager
The first step to a successful Google Tag project is to set your plan.
For each business, the plan will be different. Do your research to define what your business goals are. And, how Google Tags can help define when you have reached that goal?
- Develop a measurement plan.
- Develop a tag management strategy.
- Deploy tags.
- Deploy triggers.
- How to set up variables.
- How to reuse variables across the website.
- How to use the Data layer.
- How to use variables.
- How to use events.
- Pass information from your website to marketing and analysis tools.
- Set up Advertising.
- Set up Remarketing tags.
Measurement Plan for your business.
- Business objective.
- Business tactics.
- Which metrics and dimensions will be used for measurement and analysis.
- ID key performance indicators and segments.
Implement Google Tags
- GOAL: Additional revenue from online sales.
- STRATEGY: Provide a website where customers can research, connect with other user and buy our product.
Yes, the SmartPhone market is slowing down.
2017 Internet Trends report concluded that the increase for smartphones is on the decline.
- 2017 = 3% grew of shipped smartphones.
- 2016 = 10% increase of shipped smartphones.
Global Internet User = 10% increase.
What does the smartphone decline mean?
How is the desktop/laptop market impacted?
Adults spend on average six hours per day on the internet.
- 2011 = 1 hour of usage on mobile devices.
- 2017 = 3 hours of usage on mobile devices.
Tool Icon Design
Icon Design by Gary Crossey
Icons remain a hot design trend for 2017.
The Flat Design is still a reliable option.
SVG (Scale Vector Graphic) Flat Design Tool Icons.
The SVG format provides smooth curved edges.
Why use Icon for Website Design?
Graphic Design is about Visual Communication. When people arrive at your site, they quickly scan your web page – looking for something of interest. The modern web page icon provides a visual break for your site visitor.
The Icon is a psychological paragraph. Paired with strong typesetting. The icon can visual help your site visitor connect with your content.
Check out our other Icon DesignsClick to view our Icon Design Collection.
The most important aspect of SEO is it still works. Moreover, SEO is going to keep working.
Sure the rules of SEO are always changing. However, for websites with experience and education to improve their site’s ranking can adapt quickly. The higher ranking site benefits from increased visibility, traffic, and conversation rates. Do not get out maneuver by your competitors by ignoring how your business ranks.
Timeline of SEO Tactics
Using old SEO tactics can seriously harm your SEO ranking. Keep current with SEO rules by making your content user-friendly, easy to navigate, fast loading, and easy to scan.
- 1990 – Meta Keyword Tags and Keyword Stuffing.
- 2004 – Buying Links, Link Farms, and Link Bombing.
- 2011 – Social Media Marketing.
- 2014 – Media Rich Content.
- 2015 – Responsive Design.
- 2016 – Unique content and images.
Search Engine Essentials
Having a blog, online store, or website rank well can significantly increase your business.
- People trust Search Engine Results.
- People typically select from the top 5 search suggestions.
- Get ahead of your competition with a strong SEO framework.
- Improve your user experience.
- Provide quality content.
- 80-90% customer read product/service reviews before purchasing.
- Not building an active content profile over months/years will potentially damage your business.
For more SEO Information
Read my SEO blogs.
What Ecommerce Reports can Google Analytics provide?
The new Google Ecommerce Analytics reports remove the mystery of the online shopping experience.
- Product List Performance Report – which online tools are working.
- Product Performance Report – which products are viewed, added to the shopping cart, and which products are purchased.
- Shopping Behaviour Report – displays how customers progress through your shopping cart.
- Checkout Behaviour Analysis Report – learn where you are losing customers during the checkout process.
Advanced Google Analytics Certification
I am thankful to renew my Advanced Google Analytics Certification every year. Keeping current with online trends begins (and typically ends) with Google. Google provides an in-depth certification program that challenges to adapt my SEO methods.
Every year I complete the advanced Google Analytics Certification program with three core values.
- I learn something new.
- I gain a deeper understanding.
- I have new opportunities for my clients.
2017 is a superb time for Google Ad Campaign
Google Analytics new measurement plans can make your Google Ads more effective. With new tracking codes that can connect you with returning customers. Or, reach out to customers on other networks.
Create Meaningful Google Ads Campaigns
- Text Ads on Search Engine results.
- Banner Ads on other websites.
- Social Media Campaign.
- Email Campaign.
- Or, a mix of the above.
I can establish your core keywords to begin your Google Ad Campaign. Know which keywords are worth pursuing before running your Google Ads.
I find better keywords that generate more solid leads.
What is the best process for successful Conversion Rates?
The first step to a successful ad campaign is to set a business goal. Each ad campaign should have a simple action and outcome. For each website visitor, the goal may be different. For the same site visitor, the goal may change each time they visit the store.
I begin with the basic Google Ad formula.
Business Goal = Action = Conversion
We offer competitive pricing structures for your restaurant, cookbook, or food blog photography.
Everyone is keen to see photos.
Photos of food are appreciated by new and returning customers.
Google Analytics Certification
Every year I renew my Google Analytics Certification because it is important to me to stay current. The internet landscape is always changing. Web trends come and go. Often, without anyone else noticing. But, I notice.
The Google Analytics That I See
There is an art to Google Analytics and a digital artist – I understand how to work with numbers to create art. I also know how to see patterns in numbers, to capture trends before they burn out. Every year I return to the Google Academy eager to refine and define my SEO, Google Analytics, and Google Ad talents.
Thre are three things that happen with every Google Academy course without fail:
- I always learn something new.
- I always complete the course with a deeper understanding of what is important to Google.
- I always leave with new options for my clients.
Peacock Sky Photography
The Big Sandy Mush mountains are deep in clouds. With the peacocks drying his features after a morning rain.
PHOTOGRAPHER: Gary Crossey
LOCATION: Big Sandy Mush, Leicester NC.
Asheville Business Website
- Hero Slide Slider
- Call to Action – Request Service Form.
- Portfolio of Projects.
- Recent projects populate on the homepage.
- New Employee Online Form.
- New Contractor Online Form.
- Google My Business Listing.
- Google Map Corrections.
URL: Relax & Rejuvenate
Relax & Rejuvenate arrived with an out-of-date WordPress site. The theme was too old to update. And the WordPress installation had long expired (and failed all attempts to upgrade). We also streamlined the Hosting and Domain management. Transferring our clients to a Fast Forward Hosting account is essential to the website performance and security.
SEO Services / Design
Getting to know your customer’s customers is the most important aspect of creating a website.
- Who is the end user?
- Are they local?
- Are they repeat customers?
- What is their online experience?
Just a few of the questions. What we quickly discovered.
- Local Repeat Customers had no need for the website.
- Tourists relied on the site.
- Google Maps had multiple lists.
Website Design Consideration
WordPress is a suitable platform for most everyone. With a carefully configured Theme. And optimized content.
Being user-friendly is the most important consideration for all websites.
For this site, we had reported that most all of the traffic and conversions are from people traveling. We knew it was important to provide a website that will load onto mobile devices quickly.
Providing the end user with a strong call to action – CALL US TO BOOK. Is the most important function. With Directions being the second action.
Website Booking System
Adding a booking system to your website is a HUGE deal. For the end-user, your customer. Visitors can book their appointment online at any time and from anywhere. For the website, we kept the booking system very simple. Most customers when asked said they liked the ability to pay online so that they could focus on their spa experience.
Google My Business & Google Maps
There is no getting away from Google My Business. Google Map had populated the Asheville business in four different locations. At one point the only correct location was published as “Permanently closed.” We claimed all of the lose Google My Business listings. Tracked down all the different variations of the address that were online.
With the information on Google corrected. Fewer customers reported having difficulties locating the spa.
52 Week Photo Challenge
WEEK ONE ASSIGNMENT
Story: Rule of Thirds
ASSIGNMENT: The rule of thirds is the first compositional rule most photographers learn, but most don’t know why they learn it. The rule of thirds is fantastic for telling a story. Tell a story using the rule of thirds.
PHOTO: The beginning of the year has begun with thick mountain fogs. Most of the animals are staying close to the house. The Rooster got my attention – then his buddies showed up.
Inspiration this week is candy. Since this is the advanced challenge… you can’t
actually use candy in the scene.
Week six photography challenge “Artistic Candy.”
I love to make handmade candy. And, have quite a collection of candy/cookie making baking tools. Unlike, other kitchen tools, the candy tools are unique. Each mold or cutter has a story. Or a special event that they play a role.
#dogwood52 #garycrossey2017 #dogwoodweek6
My ink illustration turn to pop for motion. Great song by Marc Sound.
Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.
In the photo studio
Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept developed, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).
What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).
Who doesn’t enjoy creating fun comic strip illustrations?
Asheville Dental Care always has fresh ideas, and are interested in connecting with their patients. As their graphic designer and website developer, I get to immerse myself into their website content. And what is so fascinating, my idea of modern dentistry was completely off. Believe it, dentistry has evolved, and in many cases is now pain-free.
Illustration by Gary Crossey
Sotheby’s International Realty approved website design.
The Premier website includes many realtor tools:
- MLS Search.
- Neighborhood Search.
- City Search.
- Zipcode Search.
- Featured properties.
- Automatic property listing.
- News Highlights on the homepage.
- Sign up for Newsletter.
Asheville Website Redesign
Greeson & Fast were ready for a website redesign. The theme selection was a basic Hero slideshow with a simple grid system layout. The client liked the user-friendly experience on their previous website design.
Accordion Navigation for Content
Using an accordion system to display content provides the right look for the website. The design objective – clean and fresh. The clients interior design work does speak for itself. In the Portfolio Session, there are no words; the entire page is a wall of beautiful photos. I strongly recommended keyword conscience content on the other pages. The design that we arrived at was to use an accordion navigation system. Search Engines can easily rank the page content – and the end user can request to see as much or as little of the written content.
Minimalistic Website Design
Website Design – Striking the Right Balance.
The best web designers have the talent and experience to create the right balance between graphic design and technology. Website design technologies have come a long way. In the early 1980’s Edward Tufte said that informational design needs to be minimalism to be understood. Last year, web technology and design concepts caught up with visual communications century old standards and perceptions.
Today’s world engages with online content differently than before. We measure a person’s attention span in seconds. We rate 3-seconds to load a home page as slow. We know experienced online users reject extra content as meaningless and distracting. Web users know what they want.
Web Site Features
- Online Payment.
- Online Forms.
- Countdown Clock.
Less-Is-More Focal Point.
For the Sweet Carolina Labradoodles (SCL) website design project – we began with the end user in mind. With the graphic design approach of Less-is-More. With any internet site, it is important not to overwhelm your audience. Creating a primary focal point is essential.
For Sweet Carolina Labradoodles the focus on the homepage is the dogs. Nothing more, and nothing less. The right amount of information is on the homepage. The audience is welcomed to the website and embraced with the strong brand colors for Sweet Carolina Labradoodle.
On the sidebar is the “Countdown Clock.” for the new arrivals of puppies. The sidebar also includes quick links to the bio pages and recent blog posts. The SCL website design holds true to essential elements of graphic design.
Establish your Brand
The logo and brand color are clearly stated and instantly understood. The Brand secured without distracting or overshadowing the doggie photos.
Successful modern web design can be highly intricate. For SCL the design involved a layered approach. Presenting information and functions to the end user as they needed them. For the first time visitor to the site, there are the large photos and links to each’s dog’s bio. There is more information available for someone research adopting a dog. As well as an adoption application for website visitors who wishes to begin the adoption process.
Have More Information Available
Have information to discover for users who wish to dig deeper.
As well as more details. Have functions for users who want to engage. When your audience needs to participate with you – make it easy.
For Sweet Carolina Labradoodles we made the online process seamless, cost-effective, and straightforward to complete.
Osher Lifelong Learning Institute
Join tech expert Gary Crossey to discover and learn how to use free digital library services, opening a world of easily accessed media and information. Learn how to search, reserve, download and return free eBooks and audio books from multiple sources and discern best practices for digital publications. A Buncombe County library card is required.
Gary Crossey() is an adult professional development instructor, author, and library advocate. Gary’s teaching awards include Adobe Education Trainer, and AB-Tech Continuing Education Faculty Member of the Year.
- Enroll in Class (before Oct 1st, 2016).
Food-styling photography for Asheville area farms.
Website Banners are not the most exciting graphic in the world. But, someone has got to make them.
Included here is a small collection of the website banners created for Fast Forward Hosting (Asheville NC).
Circle & Lines
I still don’t understand why my studio went without a scanner for any length of time. I am such a scanner fan. I love how I can capture different stages of a drawing. Often the steps toward the end images can create unusual patterns – that may not be as present in a later stage of the design process.
Repeating and position the copies in a circle motion. The overlapping design forms a large hexagon pattern.
Doodle Art – Ink Illustrations.
I always like drawing with ink. It was until discovering Aubrey Beardsley (1984) that I became a huge enthusiast. (2017) Many of my design inspirations still pull from Beardsley’s influence.The illustrations tend to work best for me when they have a resistance to color.
The starkness of the Black and White hand drawn illustrations always interests me. Hand-drawn ink illustrations reach into a moment. Long enough to create an interpretation. There are no redos. Each line is a commitment.
Ink Hand-drawn illustration.
Read – MINDFUL DOODLES Publication
The logo design was the first of many project collaborations.
- ILLUSTRATION – Comic Strip Illustration
- BLOG – Dental Lasers in Asheville Dentistry
- BLOG – 5 Reasons to See Your Dentist
- BLOG – 5 Chances to Win
- BLOG – Lasers in Dentistry
- BLOG – How to Improve Your Smile in 2017
- BLOG – I Brush & Floss
- BLOG – Seasonal Greetings
- BLOG – DURAthin Veneers
- BLOG – The Genesis Alliance
- BLOG – Annual Dental Luncheon
- BLOG – Asheville Dental Care Open House
- BLOG – Asheville Dentist CDA Conference
- BLOG – Dr. Peter Pang Featured Presenter
Food Styling for Photography shot.
The story of Vida and Murphy is an old one. I called on my friend Vivian to compose a short story
(without warning or time to work on the story).
COVER: The cover sets the tone for the book. Blue Watercolors with painful typesetting. The typesetting is so bad that I completely love it.
- The scan of print-out does not capture the texture of the stage. The scene created with circular paper cut outs pieced together.
- Both drawings of Vida were cut out of paper and wrapped with arrows. The background is watercolor with tulips.
- The Vida portrait with single red tulip is to me the most important image of the story.
- Paper cutouts.
- Character sketches.
3D Icon Designs
Icons for an Annual Report.
I began by modeling of the icons. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture.
I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.
I began the design process by modeling the icons in 3D. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture. I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.
With the expectation of the Interface Icon, the artwork was simple outlines then extruded to 3D.
Icon – Disc
Icon – Eye
Icon – Mouse
Icon – Interface
For the interface icon, I extend the 3D style by including tall handles.
Icon – Lightbulb
Business Icons in Action
What an honor to photograph the childhood home of Dorothy Draper. The house is located an hour from New York. And is #72 on the American Architectural Registration.
The photography hand study was created using a scanner. The hand was positioned in the scanner and held still while capturing. During the process, the model had to hold her hand completely still. The process created a visual tension that I was after. I experimented with a similar process using a camera and sheet of glass – None of the pressure appeared when the hand was held for a few seconds as it did when held for a few minutes. The effect of the glass against the fingertips really reinforces that sense of pressure and force pushing down. To the effect to almost remove the imprint of the fingerprint.
Rough Sketch for planning the Illustration.
Backstage with Boy George (Heaven – London).
Tasty Tim Bash – London
Bunny & Boy George performing a David Bowie cover in Heaven nightclub (London).
Fantastic photography assignment and night out in London.
The event was hosted by Tasty Tim at Heaven Nightclub (London).
Boy George performed to a private VIP party. The David Bowie cover was incredible.
The photos were published on London rags and social media websites.
VIDEO – Media Literacy
Most young people are comfortable using modern technology. Social Media and other Digital Communication skills are second nature. However, there are strong focuses that use the media to control their message.
How can we trust media?
Begin, by question how we use media and technology. By learning how we use media we will be able to.
- Make Choices
- Take Decisions
Build Strong Tech Skills
Know your environment. Take the time to learn the tech skills required. And, keep learning. Understand what content you need and what content is not needed. When searching for content online you need to be aware of.
- Nasty Content and Viruses.
What is Media News
Everyone there are thousands of worthy news stories to report. However, in any given day only a few story will be broadcast as news worthy. With a smaller group of media outlets filtering the mainstream news hub.
Online marketers are smarter than ever before. The online marketer now knows you. They know where you live. What shows you like, What size of colors you like. The books you read. The books you want to read. The items that you wish to buy. The marketers know you, your family, and everyone of your friends.
The key to successful Digital Storytelling is to keep it simple. The COFFEE tutorial is an excellent example of how photography and Adobe Voice can work together to deliver a seamless digital experience.
Moreover, perhaps it is time for Weekend Coffee. Put the kettle on and enjoy.
1. Setting the Digital Storytelling Scene
Begin by creating your scene. Envision where you what your stage to be. Use your camera and lighting to run test shots for possible scenes. Keep it simple.
For the COFFEE tutoring video – I used a kitchen table to place my items. Think of the things as your actors, and position them where they can deliver your message best. It is important to have your story ready and to do a few practice rounds before committing.
With COFFEE the positioning of the items – begins with the coffee jar and moves right to the sugar, milk, and water.
2. Start your Digital Storytelling Experience
What are the things in your digital story? I used Adobe Photoshop to add ID text. Consider your viewer when adding labels to photos. In my case, most people know what a cup and spoon are. Even with the most annoying names – find a way to be useful.
Boiling Water – having the instruction in use boiling water is more user-friendly than the label Kettle.
3. Tell Your Digital Story
One step (or a teaspoon at a time). Consider how the instruction and the objects in the scene interact with each other. For the instruction to add one teaspoon of coffee – the coffee jar is positioned in full view, with the lid (open) and in center view. The hand reaches from the right. During the storytelling, the length of the arm decrease – helping to carry the viewer’s eye from left to right.
4. The steps to Digital Storytelling success
Establish the pace. The sugar jar seizes the position of the coffee. The sugar jar lid resumes the location and position that the coffee jar lid – creating a learning expectation. The end user can focus on the essential element of the lesson by not having to consider the less valuable items. By positioning the lid from each jar in the same location, the viewer does not have to second question what the item is.
5. Maintain the Pace
Maintaining the pace for a Digital Story is hard. When teaching a step-by-step process, the user focus does best when the other items on the stage do not upstage the frame message.
Positioning the jar of Coffee and Sugar – back in their place – is created by the pattern established in the first four frames. Always look for opportunities in your storytelling to provide objects in your scene “their place”.
6. Enhance you Message
Enhance your Digital Story Lesson with visual effects. Reducing the exposure rate of the camera created a time-lapse. The motion of the hand is reinforced by the prior frames – with the hand is also shot in stillness. The hand motion was set up by leaving shooting the image with a long exposure.
Look for moments to enhance your message with special effects. However, be careful not to let the special effect overshadow your message.
Visual Effects are powerful tools that overpower a weak story.
7. One Step at a Time
The second to last frame – this is where everything can go wrong. The end user has already figured out that the water is next. All other items have had their turn and have returned to their spot.
When creating this second to the last frame – maintain. Yes, manage and deliver the frame as expected.
Try not to break your visual pattern by moving items around, or altering the camera focus. By planning the stage layout before beginning to photograph the frames – you can imagine the position of objects. Grouping the Coffee, Sugar, and Milk together allows the viewer to capture the three prior elements quickly and calculate that that process involved four steps.
The learning process in this frame would less if the jars had not resumed their original position, with the caps restored.
8. Show the Result
What have we achieved? Was the lesson plan a success?
The successful reader of the Digital Story Lesson has a new or refined skill or piece of knowledge.
The Show The Result frame finalizes the lesson. There is no more ground work, no more questions, no more information to share. The viewer has this last frame to grasp the importance, and leave with a deeper understanding.
9. Provide that Something Extra
Include something extra. Wrap up the experience with a helpful piece of information – that some of the users can use. The Digital Storytelling Lesson taught the user how to make a cup of coffee. The frame provides the user with the information they can add liquor to the drink – with the disclaimer that adding this step is limited to weekend use.
10. Recap the Essentials
Recap the overall process. When teaching a class – this is a perfect final slide that can be left on the screen for students to capture the information they need. Don’t treat this Digital Storytelling Lessons like a cooking show – that would end highlighting the final product. With a Digital Storytelling Lesson, it is best to recap the main points in the final frame (which may often be a repeat of the first frame).
Website Interactive Interface
The website design for Visual Propaganda changes with the user interaction. Animations load and respond to the user mouse movement. The site was developed with Flash (that is no longer supported by Apple) – here is a video sample of the animated interface.
Doodle Art inspired by a phone call from a friend. The beginning sketch (below) centers on the brightest, fullest sunflower (you have to imagine your own yellow). What makes doodle art interesting is that often the patterns created take on an element of math.
The Phone Call doodle echoes the number 6.
The design elements either double to 12 items or reduce to 3 design elements.
The design has six main sections, which content central design elements of six dots, three on either side. With 3 dots leading out of each division, to be greeted with a 3 stack column. Most (but not all) of the shell-fanning are groups of 12.
The final part of the math is to divide the largest of the echoed numbers 12, by the lowest echoed number 3. 12 / 3 = 4. Creates the format that the design reaches out to four panels, while also growing out of groups of four shell-fans that bands around the Sunflower.
Black Walnut Inn – Asheville NC
The Black Walnut Inn Bed & Breakfast in downtown Asheville now have my photography on their website. Over the past year, I have worked with Black Walnut Inn to update their photography catalog.
The photography includes samples of the Bed & Breakfast
- Bedroom photography.
- Dining room photography
- Photography of the the gardens.
TITLE: The New Pals – Photography by Gary Crossey
Pablo (chicken) and Timmy (cat) have become quite the new pals. Shortly after being born, Pablo was rejected from the nest. His small body submerged in a dirty puddle. The following days his body remained motionless. Baking under a red heat lamp. By day seven Pablo has gained the strength to stand.
Since then, Pablo has become an attractive addition to the farm. He has a large personality. Big talker. With a range of sounds for “Give me Food”, “The Water Dish is Empty – again!“, and “I want a cuddle”.
LOCATION: Soapbox Farm – Asheville NC.
Award Animation created for the WIRED Best Business Website Design award for Dagnabit Animation.
Asheville Small Business
Underground Weaver Graphic Design Project for Poster, Letterhead, and Notebook Cover Design. Using Images of building from downtown Asheville.
Theater Set Design for Alice
Photography for the scene
I began building the scene from photography. Even though I am a whiz with Photography many of photos do not get greatly altered for my projects. In most cases I shot what I am after – and do simple touch up and adjustments with Photoshop.
Tree Truck Photography
The nail photography was shot by Brian Jones – and worked perfectly.
The base of the trees from created from photography I shot of carpet patterns in Vegas.
Asheville Business Card Design
Asheville Business Card Design can mean one of two things. A business card that is designed without a brand.
The Hands on Health Asheville Branding Project included a range of graphic design services. I worked with the Asheville startup to develop a strong logo design package.
Due to the nature of the business model – and the over saturation in the Asheville market. It was important to create a design that was different – while still having a local appeal.
Branding Development and Logo Design.
Doing the graphic design for the business card samples had many firm visual guidelines that were easy to follow and adopt a strong visual design.
I have said it before – creating a business card is often the first that your graphic designer can test the guidelines of your Branding Package.
Improve your Asheville Business
Asheville is very much a word-of-mouth small town. You are as likely to run into more people are the local grocery store, than at a nightclub. The upside to this is that Asheville grocery stores are quite common and happening places. Often with free internet and awesome coffee.
Due to the clients word-of-mouth appeal, I created the appointment card on the back of the business card – making it easy to secure follow-up appointments.
The client said that the scheduling feature was a great success – often while buying groceries.
Other Graphic Design Projects
- Logo Design.
- Outdoor Signage.
Website Design and Development Projects
Other aspects of the project included website repair and custom programming for the company website.
The company website was on a limited service hosting plan. While the templates were complicated and limiting – I was able to rewrite most of the code to transfer the website interface over to the brand palette.
Sure, the entire process took many hours of coding (way too many hours). But, you know I love to overwrite code – there is nothing better that I like to do. I am quite a master at CSS and figuring out how to best control any website element.
Rewriting the template to reflect the new company brand colors for my client was an awesome power of CSS. I don’t often get to show off my CSS programming skills. That all changed with this project – to be honest – I took a good guess on most of the CSS coding.
For more information on creating custom website solutions for your business or personal website.
July 4th, 2015.
Photo of Melissa Rebholz – chef and farm manager for Rural Resources. Picture of Melissa while watching fireworks from the top of a mountain in Tennessee.
Then there is this photo that captures the mood of the night. From darkness comes light, and with cheer comes joy.
The fun part about designing a Yellow Pages Ad is the color. Black and yellow. Sure there is an entire range of yellows that you can use until that yellow become black. Often, yellow pages ad feel more like a school assignment from “Principles of Design” class. The only difference, Principles of Design is the study of black and white.
Yes, some businesses use yellow pages ads. Some firms even generate business from yellow pages ads. It is always good to at least test your target market out. Perhaps there is an opening for an older demographic to your market share. Reach them with a well designed yellow pages ad.
Creating contrast is key to standing out. And don’t over do it. Clean and straightforward. For the yellow pages ad I choice to highlight the phone number and availability. With the location visually following behind.
For this yellow pages ad I choice to simplify the logo – by leaving the icon off. With the health icon for artwork and the list of services. Along with licensing and insurance tagline. IN the space of a business card. Something had to go to provide some breathing room. While including the message the client want to confer.
IrishGuy Asheville Website & Development provided the online services for this ad campaign. The online campaign worked alongside the print and marketing campaign.
The yellow pages ads were as used in low-cost local marketing. The ads printed well in black and white – and showcased the local small business. The yellow pages ads were part of a much larger branding project.
Mock-Up- CD Cover
Who Shot the Go-Go Dancer?
Sure, some CD cover designs are easy to do. While other require time to develop. Who Shot The Go-Go Dancer series combined:
- Well drafted vector graphics.
- Hand drawn doodles.
- Analog and digital photography.
Creating Animated GIF’s from moments in time have always had a certain interest to me.
Motion from Stillness
Bring Motion to Stillness. The spinning chair will forever Spinning. Still image series of 70’s office chair.
People in Motion
Photographs of leaving Ireland. The photos were later pieced together in Photoshop to create a short string of motion.
The idea of jumping on a plane, and heading off. All quite easy to do.
But sometimes those plane flights are different. Sometimes, they only go one way. The homeward bound flight when a home is away from home. That is this flight. The flight when I left Ireland. The animated GIF’s capture and repeat forever that moment – the moment I left.
Like most days in Ireland, the sky is low and heavy with clouds. The dense darkness engulfs a few of the frames. Clouds so thick they block the light, leaving you in darkness.
Above the Clouds
Plane On Roadway
Above the cloud Stop-frame Animation
Promoting Banner Ad Space
When creating a logo – the process can be very different from one client to the next. Often the clients expectations and lack of experience can account for the varied design processes.
Designing a Logo for a Brand
Given my client pool, I am lucky to work with creative people. I surround myself with skillful and creative types that are seldom wrong when it comes to the principles of visual composition.
When clients come to me for graphic design services – they often have the design concept and brand philosophy developed. At which time – my role as the graphic designer is defined. I am there to ensure that the logo renders correctly and is aesthetically pleasing – while reaching the project design objective.
Designing the logo for a Brand. That’s the natural Logo Design approach. The conceptual developmental of the Brand is complete. The visual logo simply needs to acquire the right personality.
And the Rough Sketches can quickly move into refined ideas.
Designing a Logo without a Brand
Yes, I know – as a graphic designer we should never let this happen. But it does. Maybe you like the business idea or the client is refreshing, or you just feel like giving someone a break. Whatever the reason – you allow the client to move forward to the design process, without a brand. With the idea of working backward to establish the brand philosophy.
The difference between the old client and the newbie is that the experienced have structured their thoughts into a formatted project plan. The other client this has the ideas in their head. It isn’t that they don’t know – they just have never been asked before. And so the process begins.
From Logo to Brand
For most of the world, the role of Branding and Logo Design is confusing. The experienced graphic designer understands that the Brand is the business reputation – the business equity – built upon reliable products and reliable service.
The Logo Design – while the logo is the first visual component of the branding process. The logo does not stand alone to create or maintain the business values and customer loyalty.
For more information on how to build a strong, loyal brand – read my blog BUILDING A BRAND.
Creating a logo without a brand is not an ideal approach. But, as many graphic designers understand – especially those graphic designers that work with start-ups. You as the designer may be the first person in the world to ask your clients about their business goals.
Your Graphic Designer is the only person who cares to ask you branding questions
Be honest, no-one else is interested in our work ideas. People are not stopping me in the street and asked about my yearly business goals, or what I hope to achieve ten years from now. No one cares about my moral stands. I do however get stopped in the grocery store to answer computer tech and design questions. Which is typically fine, expect when selecting toilet rolls – that I like to do alone.
Building the Brand backward
The logo creating begins. In this case, the client was more visual that conceptual.
Early Logo Roughs
Get the design ball rolling with simple sketches.
Awards Presentation Graphics
Asheville Awards Presentation Graphics created by Gary Crossey of IrishGuy Graphic Design.
The journey with the Asheville Chamber of Commerce and the MEA began by setting up the Manufactured in Western North Carolina – where creativity and technology meet Innovative Solutions stamp. The graphic combines the Asheville Chamber of Commerce mountain icon with technology pixels. Working on the Branding team for Manufactured in Western North Carolina was an impressive project – bringing pixels to the Western North Carolina mountains.
We created all aspects of the graphics for the Asheville Chamber of Commerce award presentation.
Beginning with my photography – I select a series of business buildings for the background artwork. Using Photoshop, I removed undesired elements from the photography – cleaning windows, deleting objects from the windows, mirroring the image, and coloring to red. The live version of the background artwork had graphical animations that ran the length of the building to the center.
The Award Presentation was delivered using Director. The Award Presentation include integrated animations, video, infographics, all to a 154 step program.
Yes, this show had 154 show calls – this was more than a slideshow.
The 3D background animation had 5 interactive layers.
Crossey Receives Adobe Award for Digital Storytelling
(Asheville, NC) – Technology offers unlimited global reach for personal storytelling and experiential sharing via digital tools and social media platforms. Gary Crossey, CEO, Irish Guy Productions (www.irishguy.us), an Asheville-based business, has been recognized by Adobe Education for Digital Storytelling curriculum design.
“We live in a world where students have unlimited resources to create, revise and share their unique stories with students and teachers around the world,” notes Crossey, a native of Northern Ireland. “I am honored that Adobe has recognized me for my work utilizing current digital trends to connect Asheville students with global audiences.”
Crossey received his B.A. from AIU of Atlanta. In 2009, AB Tech Community College honored him as the Continuing Education Faculty Member of the Year. In addition, Crossey has received Adobe Education Awards for Animation, App Design Training, Digital Creativity, Digital Imaging, Digital Storytelling, Graphics & Illustration, Publishing, Teacher Training, Video Editing, and Web Design.
Digital Storytelling Projects
Crossey Honored As Adobe Education Trainer
(Asheville, NC) — Gary Crossey, CEO, Irish Guy Productions (www.irishguy.us), has been honored as an Adobe Education Trainer. This award adds to his long list of achievements.
A native of Northern Ireland, Crossey received his B.A. from AIU Atlanta. He has taught computer classes for faculty and staff at UNC Asheville, AB Tech Community College, and other institutions. In 2009, AB Tech honored Crossey as the Continuing Education Faculty Member of the Year.
Full View of Red Hoops
I designed the Red Hoop images for a manufacturing awards event. Included on this page are 4 or the 30 images created.
The cropped images express the close relationships that parts of the manufacturing community overlap and rely upon. The Full View of Red Hoops represents that local Asheville manufacturing community. Toward the center of the infographic - the overlapping is dense. The relationships are more engaged. The engagement level reduces as you move to the edges of the infographic.
Infographic for Asheville Award Presentation
RED Hoops series of infographics installation.
EVENT: Asheville Chamber of Commerce Award Presentation.
Crowne Plaza Postcards
I created a series of directional postcards for Crowne Plaza – Atlanta. The cards for printed and given to customers who were interested in particular Atlanta attractions. The postcards were a welcomed tool for the hotel concierge and the Crowne Plaza customers.
Not everyone can make a map. And, even fewer people can write clear directions. I did both for this projects.
Are the directions correct? The instructions are all right. I walked every one of them to be sure.
The Importance of Research
As a designer doing your research is always key to a successful project. The directions that were provided by the client had been pulled from the internet and were mostly incorrect. I always check the information submitted to ensure that I am creating the result that my customer needs. What’s the point in creating a directional postcard that is wrong?
I walked all the routes. Drunk coffee and discovered the most enjoyable path. I then wrote directions and created the maps for each route.
I used tiny dots to create the graphics for the HEville launch. Each dot represented each member of the HEville network. During the launch party, the animations were protected. With the cycle coming to rest on the male silhouette. The same color palette was carried into the event.
Store Banner Ad
Online Sign-Up Banner
BANNER ADS created for Launch of the HEville Social Networking Web Site.
Sentences on Conceptual Art (1968) – Sol LeWitt
The Asheville Art Museum discussion board Sentences on Conceptual Art. The Sol LeWitt article published in the Art-Language in 1969.
Sol LeWitt as the master, conceptualized works. Apprentices created many of his works. By following his instructions from preliminary sketches.
Pour Myself a Cup of Ambition
LINK TO PLAYLIST – FOLLOW the Playlist for future updates.
CD Cover Design
CD Cover Design created for a CoffeeTime Project. Now, back by popular request. With an updated Spotify playlist of 45 coffee related sounds. The CD cover is Low-Res webcam photography. The artwork images are tiny. I created the checkerboard design on the front because the photos couldn’t get much bigger without becoming entirely pixelated. There was something satisfying about working within the limitations of digital art.
The low-res quality of the image had personal appeal. Being blind in one eye, I connected. Tech was able to express my view of the world. The portrait of myself captures my visual field. With the dominant eye visible while the other not. The portrait photography mirrors from a prior painting with the same composition.
Pour Myself a Cup of Ambition
Package Design – CD Cover
Pour yourself a Cup of Ambition
The coffee inspired CD release. First created in 2001 with coffee related songs. I designed the CD cover and arranged the music – each CD came with a small bag of coffee (enough to make one pot).
Fast Forward to 2015 – and Pour yourself a cup of ambition is now a Spotify playlist. Brew some coffee and enjoy.
When you have something to say – why not say it on a custom designed letterhead?
Letterhead design created for Asheville Small Business Retail Store.
HEville Social Network was an early start-up.
The dots in the shadows made me think of the network membership.
The Sun Ray ads were very popular – the remaining photos from this shoot are available at garycrossey.photography/sun-ray-patterns
CD Cover Design – Brave Hands
The most talent Deborah Lutz is always a pleasure.
The Brave Hands CD cover began by creating interesting double exposures of hands. I finished the design in Photoshop with a collection of my texture photos (available at garycrossey.photography).
3D Models – Laser Records
Half the joke about the Laser Records illustrations is that when they were created records were surely disappearing. The larger record stored had all but closed. Record players were not selling, not alone “being the top bought Christmas gift for 2015”.
What song do you think would be best listened to on a laser record player?
Creating 3D art is special. Unable 2D art, you can’t doodle in 3D (and I do love to doodle). In 3D you build. You begin with a blank screen and you begin to build. However, knowing how to build in 3D is where the art and creativity is most present.
3D requires careful planning and consideration. Silimar to the process of a conceptual artist – all the ideas, questions, and concerns are answered prior to building.
The wonderful reward from 3D creations are the many views that one art piece can generate.
There was something about this scene that was so, important to get right. The entire scene runs for near seven minutes during which time the green screen cat interacts with the live dancers. I loved how the cat running across the screen looked – that was super fun to make.
The green screen life action of the appearing and disappearing cat was timed to the ballet performance.
The cat was first shot on green screen. From our storyboard, all the scenes were shot. The laughter mouth footage – was shot with the dancer moving their head forward and back. During a life performance, the actions would have been perfect. However, for the final scene of having a large mouth – laughing and floating around the stage – meant the dancer’s head should have been still – so I could add a mask and reveal what I wanted. With the mouth movement – and the dancer out of town until the day before opening night. I turned to Adobe After Effects.
Using the tracing features in After Effects, I was able to track the inside of the dancers mouth – I think I track a tooth! After placing a keyframe in every frame, I then centered all the frames – which resulted in freezing the dancers head motion.
Before applying the mouth-shaped mask, it was almost impossible to watch the mouth footage. Once the mask was in place – and all the edges were cleaned up, and the magic dust was applied -the footage worked great.
Building The Scene
The background had to hold video footage and have the ability to act as a 3D scene. Nothing in the scene was shot together. I created the forest scene from more than 350 of my photographs. The bark on the trees was completely resurfaced with bark from another tree. Plants were cropped, resized, and arranged to create the entire scene. It was a beautiful experience of starting from a blank screen and collection of my photos – and start building a scene.
Asheville Motion Graphics
My design work began in the nightclubs of Atlanta. Back then I created frame-by-frame animations. Now, I pull in the strong arms of Adobe After Effects to create my motion graphics. Using After Effects to create tempo-synchronized graphics. The background patterns were created in Adobe Illustrator for the website and incorporated into the piece installation.
Motion Graphics created for Asheville DJ iGuy. The video piece was integrated into a one-page website design. The visual were also used with projectors for special Asheville party event.
Asheville Motion Graphics for DJ iGuy
Motion Graphic Sample
The motion graphic effect created for the video.
Small Business Print Ad
Non-profit Print Ad for Asheville Manufacturers Executive Association (MEA). The graphic design for the print ad is quite simple with an extended members list. The slight slope of the membership list does give the graphic design just enough to set the ad apart from the rest of the publications.
Asheville Flatiron Building
I am a big fan of the Asheville Flatiron building. The buildings placement in downtown Asheville creates a strong presence.
I drew the Asheville Flatiron Building illustration for a retail website. I created the graphic in vector, making the images fully scalable.
Graphic posted on the Native Ireland Website, Print Ads, and Publications.
Poster Design created for the Asheville Adobe User Group. The user group was a creative resource for local graphic designs, photographers, videographers, visual artists, web designers, teachers, and people interested in creating visual arts.
The poster features the cables connecting to the back of the head – similar to how the User Group were connecting with one another.
Futuristic 3D Modeling
All 3D projects begin with a blank screen and an idea. For this project, I started with the sofa design. Modern, clean design, shape lines, and pointed metal feet. The metal carries to the tables, lighting fixtures, and mirror. Balancing the room with a red accent from the lamp and flower vase.
The only rendering of the room with the glass on the table. The glass was later removed to help balance the content on both tables to two items each.
I love the look of the glass top table. I did use Raytrace filter on the glass and metal surfaces. Which provides the surfaces with a reflectiveness. In the case of the glass top table, you can see how the light travels differently through the glass depending on the viewers angle.
The even number was carried throughout the room.
- Four legs.
- Two legs for the table lamp.
- Four brackets for the mirror frame.
- Four bands around the lamp.
Personal preference identifies that people relate to a brand name that they understand. People are attracted to meaningful and memorable brands.
What make a Brand?
A brand needs to be Memorable, Pronounceable, and Spellable.
The core of a great company, organization or group is creating a name that people can easily recall.
Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”
Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.
- Sounds like?
- It might be foreign.
- It could be made up.
Make reaching your Target Market easy
Make brand accessible to your target market. Help your customers find you by having a name that is easy to recall, pronounce, and spell.
When a person is unable to remember how to pronounce or spell your Brand – the person is left searching online for your service. An action that promotes your competition.
The hand drawn doodles take on a life of their own. The patterns are often as unexpected as the stories that unfold.
Doodle work inspired by our pet Peacocks.
The opening of Cheap Joes Art Supplies in Asheville has inspired me to get back to basics. My basics consist of two design tools.
- The power of doodles.
- The captivation of photography.
I created the design work for The Three Little Pigs for a Digital Storytelling Class. Not to waste a good doodle, I looked in my collection for a background image. Then quickly set about making my paper-cut-out house and a black sharpie.
The objective of the project is to demonstrate how easy and fast Adobe Slate is to publish content. The Three Little Pigs took an hour to create the scenes, edit the photos, and have published online.
Atlanta Dentist Icon.
REVIEW: 2016 Pantone Color Selection
Every year, I look forward to the Pantone Color predictions. And, if colors are anything to go by - 2016 is about going back to basics. The design craze is clean and precise. Pure color has returned to mainstream culture.
Do color trends reflect modern society?
The selection of the top ten color predictions for 2016 is not random. The selection is a sincere reflection of our modern society. Most people do not notice color trends. The consumer dollar depends upon its success.
People who work with color - do so with meaning and intent. I have spent hundreds of hours processing color photography. I have trained my eye for Color Correction. And training my brain with Color Theory. And creating artwork with an in-depth knowledge of color limitation for print and the web. For people like me, color is much more than a general interest.
A bold statement with muted colors
Muted Pink and Boy are the core color values for 2016. Normally, the core color value is only one color. For the first time, Pantone included two core colors. The muted pink and boy is a strong statement in the role of equality. In 2016, the role of men and women in society has changed. Core values are different. A redefining of the gender role has happened. And here we are, the muted pink and blue - one no louder than the other - on an equal playing field. A bold statement with muted colors.
What is important about the color selection?
COLOR - Back to Basics
The Red-Yellow-Blue (RYB) combination is perhaps the most meaningful. Red-Yellow-Blue combination make-up the primary colors for creating all other colors. Pantone showcases not the primary colors of Red, Yellow, and Blue. The message here is to get creative. Experiment with the primary colors - see what happens.
Pantone reinforces its message to be creative and experiment with the Battleship Gray choice. The color that materializes when you mix too much Red-Yellow-Blue together. Pantone makes you fail a success.
Yes, too much pigment is a top trending color. There is no losing for experimenting with color in 2016.
Ben creates artwork with Spring 2016 Pantone Color Selection.
The Six Stages of Creativity wall graphics. The wall graphics began with a discussion with other teachers. The following two questions.
- What is your ideal active adult learning space?
With active learning and flipped classroom teaching styles the students do best when provided one-on-one problem solving. And the classroom can handle working in groups, and alone. With devices becoming more lightweight and wireless we can start to imagine active teaching learning environments and classroom layout adapting to the different functions of the active learning. This idea is already very present in early learning classroom. But, what about the adults?
- How can we best adapt our classroom to best suite active learning for adults?
Please share your creative layout solutions, experiences, or ideas for creating an active adult learning space.
Adobe included the discussion during a newsletter update – which created incredible insight to adult learning space.
Photographing Tonya Abernathy lead singer of The Robustos was always great fun. We worked on the red series using red lighting a low quality digital camera to create a low density image that I was after. The lighting effect did create visual artifacts that were later corrected in Photoshop.
Tonya has a great voice – that you can listen to right here! Enjoy.
Asheville Computer Repair Website
Photography by Gary Crossey.
The headshot was created for a photographers profile shot.
Photo Restoration Services
Restoring your historical heirloom photos from water damage, mold damage, and even torn or ripped photos. Have your old family photos restored to their former glory. Here are a few examples of photographs that we restored for an Historical Jewish Website.
PHOTO: Mold and tore damage.
PHOTO: Heavy mold and marker damage.
PHOTO: Missing part of face with heavy mold damage.
PHOTO: Metal strains, missing spots and visual damage around mouth.
PHOTO: Water spots and fold removed from photo.
PHOTO: Large fold removed, water and mold damage removed. Missing spots restored.
Photo Restoration Experts
We can scan and restore your photos from any format, printed photograph, 35mm negatives, slides, and large format transparencies.
Photo Restoration Services
- Color Correction.
- Light Balance for unexposed photo.
- Restore faded photography.
- Restore damaged or torn photography.
- Remove fold lines from photos.
- Restore from fire, water, and mold damage.
All final photos are high-resolution photography for the highest quality printing.
Classic Business Card Design for Soapbox Farm Leicester NC.
Keeping the business card free of clutter.
- Michael Snow – Wavelength
- Robert Smithson
- Joan Joans
- Bruce Nauman
“A summation of my nervous system, religious inklings and aesthetic ideas” Michael Snow
In the first scene, a woman in a fur coat enters the room accompanied by two men carrying a bookshelf or cabinet. The woman instructs the men where to place this piece of furniture and they all leave. Later, the same woman returns with a female friend, they drink the beverages they brought and listen to “Strawberry Fields Forever” on the radio. Long after they leave, what sounds like breaking glass is heard. At this point, a man (played by filmmaker Hollis Frampton) enters and inexplicably collapses on the floor. Later, the woman in the fur coat reappears and makes a phone call, speaking, with strange calm, about the dead man in her apartment whom she has never seen before.
In the end, one can hear what sound like police sirens, but could just as well be a part of the musical score, a distinct piece of minimalist music that pairs tones at random. These tones shift in frequency (and in “wavelength“) as the camera analyzes the space of the anonymous apartment. What begins as a view of the full apartment zooms (the zoom is not precisely continuous as the camera does change angle slightly, noticeably near the very end) and changes focus slowly across the forty-five minutes, only to stop and come into perfect focus on a photograph of the sea on the wall.
TITLE: Spiral Jetty
“The earth’s history seems at times like a story recorded in a book each page of which is torn into small pieces. Many of the pages and some of the pieces of each page are missing” – Robert Smithson
Nancy Holt and Robert Smithson
“it deals with limitations of perception through the camera eye as Bob and I struggled through a muddy New Jersey swamp. Verbal direction cannot easily be followed as the reeds crash against the camera lens blocking vision and forming continuously shifting patterns, confusion ensues.” Smithson said.
“it’s about deliberate obstructions or calculated aimlessness”.
This was attained by having Holt walk through the swamp while simultaneously filming, only seeing where she was walking by looking through the lens of her Bolex camera as Smithson gave her verbal instructions which he recorded as he spoke them.
Left side Right side
Jonas translates her performance strategies to video, applying the inherent properties of the medium to her investigations of the self and the body.
Jonas performs in a direct, one-on-one confrontation with the viewer, using the immediacy and intimacy of video as conceptual constructs. Exploring video as both a mirror and a masking device, and using her body as an art object, she undertakes an examination of self and identity, subjectivity and objectivity.
Creating a series of inversions, she splits her image, splits the video screen, and splits her identification within the video space, playing with the spatial ambiguity of non-reversed images (video) and reversed images (mirrors). Though Jonas’ approach is formalist and reductive, her performance reveals an ironic theatricality. Illustrating the phenomenology of video as a mirror, Left Side Right Side is a classic of early performance-based, conceptual video.
Art Make Up
In each of these four related films, the artist applies a successive layer of colored makeup (white, pink, green, and finally black) to his face and upper torso. While he masks himself literally, the title implies that in so doing he also creates himself, “makes himself up.”
Initially, the films were intended to be projected simultaneously on four walls of a room. Although this form of installation was never realized for this piece, Nauman employed the method for subsequent film and video installations.
QUOTE Source: www.eai.org/title.htm?id=605
TITLE: Cut Piece
TITLE: Film No 5 Smile 1968
TITLE: Rape 1969
TITLE: Fly 1970
TITLE: Erection 1971
TITLE: Sky TV 1966
Atonal Music Explained
TITLE: Yang Yang
TITLE: Two Virgins
TITLE: In Bed
TITLE: Woman in the Dunes
21st Century Enlightenment has bought us insight into individualism. We know more about how we function than any time prior.
As a society we create dications of life based on economic circumstance and social convention. Rather than on the empathic capacity of the person.
While the Utilitarian notion is to maximise human happiness. Research tells us that we are not good at predicting our own happiness. And we are even worse at descripting past happiness.
Research also demonstrates that people tend to respond automatically. That conscious decision making is infrequently deployed in short-term decision making. We are no better at long-term decisions than we are with short-term decisions.
When it comes to making a decision we tend to turn to one of two options:
- Right / True = Familiar.
- Wrong / False = Strange.
What went wrong with 21st Century Enlightenment?
As a society we have moved forward. Progress in evident in every area of life. People live longer. We experience an improved quality of life. As a society we have had a revolution in social attitudes toward civil rights including race, gender, and sexuality.
Until recently people have felt self-aware and socially embedded within our modern model of autonomy and progress. Until recently no-one raising substantive and ethical questions on how the three main Society Logics obtain progress.
The three main Society Logics
- Logics of Science & Technological.
- Logics of the Markets.
- Logics of the Bureaucracy.
The three deciding Society Logics answer only to their own objective. They are indifference to a substantive concern for the general good.
- Bureaucracy – Rationality of rules above the rationality of events.
- Markets – If it can be sold, it should be sold.
- Science & Technological – Everything should be discovered and developed.
The short-term national concerns are superior than the long-term sustainable needs of the planet and it’s people.
Developing Ideals of Cultural Consciousness
Fostering communal, interpersonal, and global empathic capacity is essential for cultural consciousness. Media coverage and foreign travel have expanded global knowledge on the suffering of people, immigration and emigration.
Out interpersonal empathy sought answers to:
- Who we are as human beings?
- Political debates about who we need to be?
- Philosophical and spiritual exploration we might aspire to be.
Our ideals of Cultural Consciousness require change.
To move forward and progress with consciousness and self-awareness our ideals of cultural consciousness should include the following.
- Reasoning – the laws of nature fail to conform to religious doctrine and intuitions.
- Popular Government.
- Centrality of Economics in Policies.
- Consciousness is universal.
- Human Autonomy.
- Diverse Values
- Cultural Psychotherapy.
MAPPING: 21st Century Enlightenment
ZOOM MAP: CTRL + Mouse Scroll Wheel.
MOVE MAP: Click on map and drag.
RSA Review Series by Gary Crossey.
What is not fun about working with Cookie La Rue.
Everyone needs love – Non-profit Poster Design created by Gary Crossey for IrishGuy Graphic Design Asheville.
Aristotle is credited as the first person to use the tree method as a classification system. Where information and knowledge are represented with branches that do not touch.
Entire systems of Religious Symbols and Classification System all depend on the symmetry of the tree metaphor. The tree creates a hierarchy, balance, order, and unity for the collective.
Tree of Enlightenment & Life
1751 French Encyclopedia published The Tree of Enlightenment. Created by Chrétien Frederic Guillaume Roth.
Tree of Life
100 years later in 1859 Darwin published his diagram Tree of Life. Cataloging the species.
By the millennium the Tree of Life diagram has evolved to include more categories.
1948 the paradigm shift begins with the publication of Warren Weaver article Organized Complexity.
A social paradigm shifts is a fundamental change often born from simplicity.
Warren Weaver introduced one fundamental difference. That knowledge is interconnected.
That classification at its most fundamental state, should represent “how one element influences the other”.
Modern Science became aware that elements have a bigger relationship to one another than a hierarchy system could represent.
2000 Millennium Simulation published the mapping system of millions of galaxies.
Six year later, Neural Networks of a Mouse was published. The visual representation of the patterns of a mouse brain.
Both mapping systems look very similar. The galaxies represent the largest scale of the Network Thinking mapping system. While the mouse brain represents the smallest scale of the same Network Thinking mapping system.
- Collective Intelligence.
- Innovation Partnerships.
- Shared Ethical and Moral Principles.
Knowledge is interconnected. Examples of collaboration are everywhere. With the arrival of Wikipedia rhizomatic (multiple, non-hierarchical) structure. And the many successful open source programming projects that have been successful based on the contribution of the individuals to the good of the collective.
Mind Map of Network Thinking
ZOOM MAP: CTRL + Mouse Scroll Wheel.
MOVE MAP: Click on map and drag.
Resources Mapping Systems
- Mind Mapping – www.coggle.it (free service available)
RSA Review Series by Gary Crossey.
A child drops out of an American school every 9 seconds. I understand that child. I did everything to avoid attending high-school. But, here I am talking about higher-education. And like many of the kids in today’s education system – lack of interest is not due to poor performance.
The youth of today is different. Research suggests that most 21 year old males have spent 10,000 hours playing video games. That is the same as working a 40 hour job for 250 weeks. Or, working of 40 hours a week for almost 5 years. Most young adults have spent more time playing video games, than it takes to earn a four-year degree. Current research does not include the time spent on pron, and social networking.
While kids may be clocking in hours on gaming. Adults are now equally likely binge watching the new sensational TV show. Hasn’t anyone noticed – a TV show went from 20-45 minutes, to running the entire season in one viewing. We are all digitally rewired. It’s foolish to think that the kids are experiencing this reality alone.
How does any of this new media involvement fit into a traditional classroom?
FIRST – We need to change the teaching approach. Provide the lesson plans that provide people with the learning experience they deserve.
- People today want to have control.
- People do not appreciate being passive.
- People believe they have a voice.
- People believe what they say holds value.
The Secret of Powers of Time video does have some awesome and insightful aspects. While, the idea that the young are engaging differently that the adults simply is not true. While the kids may not have other frames of reference to old tech – the high levels of engagement by adults with computer interfaces is often higher than that of the youth.
- Highest percent of gamer population are women over 40 (Farmville, Scrabble, Bingo).
- Amazon highest increased customer base are the 65 years plus age group.
While Amazon may be boosting increased sales from the elderly. The youth today seem to be happy enough settling in a night with the streaming TV shows, while saving for a Facebook ready holiday.
RSA Review Series by Gary Crossey.
Sweet Caroline Labradoodles had so many great photos of their dogs that it was difficult to select one image. So we didn’t. We had the printer create 25 different Business Cards. Read More
Magical Lighting effects from the early morning sun rise.
The mountains surrounding Asheville make for gorgeous lighting effects.
For more amazing morning sun: view – Snow in Asheville
The 2015 Max conference attracted over 7000 attendees. All excited to hear about the new and future apps and workflows presented by Adobe. While this year did see advancements with the Creative Suite. The real benefit right now is that Adobe software works. The day of work-arounds is long past. Adobe has taken hold of the creative workflow and bought organization to project assets.
So while the new improved tools are impressive – it be more about the freedom to work whenever and wherever that makes Adobe 2016 an exciting year for the creative community.
Adobe Creative Suite Mobile Invasion
Yes, everything now connects. Files can move from one application to another seamlessly – and back again. Adobe says that “creativity has moved away from the desktop. With mobile device creativity can happen wherever and whenever we are inspired.”
Creative Cloud is Connectivity
- Libraries are now the best method for sharing project assets.
- Libraries can be share across all apps and with other people.
Mobile Adobe Apps
It is difficult to know if 2016 will be the game changer for the Adobe mobile app market. Adobe have been mining the mobile apps platform for a quite a few years. The Adobe apps are general good – if not well intended.
As a longtime Adobe user – the app development is a very different user experience than the development of Adobe software. The years of watching Photoshop grow into the software that it is today was quite a user experience. What was different back then was that Adobe was loyal to it brand.
The apps development experience as a user is very different. The brand loyalty is gone. The user now downloads an app, becomes experienced with the app, loves the apps – then the apps is discontinued or merged into a new app.
Saying that, I love the array of Adobe Mobile apps – even with all the repackaging and rebranding of the Adobe Mobile Apps there are some really great gems and new approaches to the creative workflow.
Perhaps that’s why Adobe has taken a more flexible approach to launch mobile apps. The hub now is not about the tools – but about user adoption rate. While the mobile devices and new Adobe design apps provide us the user with all the means to leave our desktop and go “anywhere to be creative” for the most of us – that anywhere is generally still in front of our desktop.
Adobe Comp is one of the most impressive changes to our workflow for 2016. While earlier versions of Adobe Comp has been quite successful is generating basic design concepts. The new and improved Adobe Comp benefits from shared libraries, advanced hand gestures, and font modifiability.
Improved Adobe Comp features
- Shared Libraries – this feature has improved right across the Creative Suite.
- Live font libraries – that now include character styles.
Adobe Comp Hand Gestures
- Box with Period = Headline.
- Box with Lines = Filled Body Copy.
- Box shape = Filled shape.
- Cross shape = Image Placeholder.
Adobe has combined five prior mobile apps into one easy to access app. Adobe Capture now includes:
- Color – capture color palette.
- Shape – capture vector shapes.
- Hue – video coloring.
- Brush – create custom brushes.
- Pattern – create seamless patterns.
Fun app for combining images.
- Combine images.
- Supports multiple layers.
- Support image color temperatures.
- Loads project files into Photoshop.
Photoshop Fix is quite a big deal. Yes, you can now retouch images on your handheld device. Photoshop Fix can even open and handle very large format files.
Photoshop Fix Features
- Spot Heal.
- Patch Tool.
- Stamp Tool.
- Lighten / Darken.
- Skin Smoothing – knows the difference between skin & eyes.
- Tooth whitening.
- Color eyes.
The face modeling feature is something once only found in professional photography software. Now, it here to use on your device. Apply pins to face and with liquify tool – everything moves while blending.
- Face Button
- Drops pins and make changes to face.
Lightroom Mobile now includes the Dehaze tool. Ideal for removing clouds and fog from a photograph. The dehaze feature is located in the adjustment panel.
New brushes have been included into the Photoshop brush library.
- New Watercolor Brush.
- SeamLine to Adobe Comp or the Creative Suite.
By the end of 2015 Photoshop has seen many new improvements.
- Creative Cloud Libraries
- Add content from document > Add to library.
- Assets are stored in centralized place.
- Multiple iterations of designs in a single document.
- Special Layer Type.
- Drag out to cavus.
- Document guides move.
- Artboard guides do not move.
- Duplicate Artboards.
- Filter Layers panel
- Select the artboard filter – only showing the layers for active artboard.
- Handles SVG files directly.
- Export features
- Export layers with scales (new).
Publish your content directly online. Adobe InDesign is jam pack of design tools. Many of those tools happen to be cool animation and interactive tools for creating complying interactive content. However, the design market have been slow to adapt to interactive content. So as a method to hopefully get the design community on board with interactive design – Adobe are now offering a unique URL to publish and promote our online content.
“New tool that is laser focused on everything you need to go from design to prototype in one end to end system. It built from the ground up, so it has breakthrough performance that really changes the way that you work. And it combines design and interactivity for the first time. in one tool that can create an interactive prototype”.
Adobe Fuse CC
Work with 3D Characters. Similar to Poser – Adobe have bought use character development. What is not good about this software? You have characters, clothes, adjustments, lighting, textures, and full integration with Photoshop. Meaning, design changes can be made with 3D model within Photoshop, from position, orientation, lighting, and adjustments.
The preview version of Adobe Fuse is available for download. I creative table is limitless with Adobe Fuse – I can’t wait to see how this new product line of 3D solutions will develop.
The concept of right vs. left brain functions interest peaked in the 1960’s. During which time the idea that the right side of the brain deals with Reason & Vision. While, the left side of the brain could handle Emotion & Language. Today, the Right Left brain functionality is considered completely false.
Now, the concept of Right Hemisphere and Left Hemisphere is in vogue.
“The right hemisphere by contrast yield a world of individual changing, evolving, interconnected, implicit, incarnate living beings with the context to the lived world. In the nature of things never fully graspable. Never perfectly known.”
- Lookout of what is different from our expectations.
- Understands individuals.
- Disposition for the living.
“The left hemisphere dependent on detective language in abstraction yields clarity and power to manipulate things that the known, fixed, static, isolated, decontextualized, explicit, general in nature but ultimately lifeless”.
- Attention to detail.
- Sharly focused.
- Important and precise.
- Specifics of what matters to you.
- Understand Categories.
- Disposition for the mechanic.
- Tools and Machines are coded (even for a left handed person).
People who lose use of the Right Hemisphere have “a pathological narrowing of the window of attention”.
- Inhibit. (Permits you to stand back and observe).
- Machiavellian (outwit the other party – manipulate).
- Use and interact with the world for our benefit.
- Food is the starting point.
- Use and interact with the world for our benefit.
- Emphasize (see individuals from a distance – with interests and values).
- Machiavellian (outwit the other party – manipulate).
For reasoning and imagination you need the use of both hemispheres.
Today we live in a paradoxical world. The pursuit of happiness is the objective.
- Pursuit of happiness.
- Leads to resentment and unhappiness.
- Explosion of mental illness.
- Pursuit of Freedom.
- World that is more monitored by cameras.
- Subjected to more networks of rules that strangle freedom.
- Pursuit of Information.
- Lead to less understanding.
ALICE: Hall of Tears scene from the ballet created by Asheville Dance Company Terpsicorps.
GARY: It is hard to know where I began when creating Hall of Tears scene. There are layers and layers of video footage, frame-by-frame animation, green screen, and special effects. All of which came together to create this awesome stage design.
PLOT: This is the scene where Alice has gotten really large, and is crying. The water is from her tears. For this scene of the ballet. Alice was shot against a green screen – in this case we also had the dancer hold a green screen in front of her (as I just needed her hands and head).
On stage during the live performance – two dancer (tear drops) appear from a slit in the center of the screen. The video projection repeats on a loop.
Homemade Special Effects
When creating the water effects for the scene – I wanted the water to appear natural. I wanted a flow, spread, unevenness. All the characteristic of water. What I didn’t want to do – was simply turn to a 3D model to created water. Sure in certain scenes, and for certain effects it was great to turn to CGI to create the effect. However, for a modern ballet in Asheville – the digital media needed to be less polished and refined – the visual installation had its part to play as the backdrop.
Water Highlight – shot with a small hand-held digital camera
Creating Water Effect from rain
The Six Styles of Creative Solutions
The Six Styles of Creative Solutions was adapted from Edward De Bono “Six Thinking Hats”.
Visit my Work in Process blog for information on the research and development of the Six Styles of Creative Solutions infographic ProJECT ProFILE.
Graphic Design by Gary Crossey (IrishGuy Graphics)
You can no longer think about website design with considering website design for smartphone users. The adoption rate of people accessing website content via their smartphones is HUGE!
Website Design for SmartPhone Users
The one thing people like better than their smartphone has something to do on with their smartphone. There is no denying it Smartphone users are accessing web content, at an alarming rate.
What are the SEO reporting?
During recently web site traffic reports for my clients. Most of the popular sites are reporting smartphone access rates to be between 53% – 65%. With online trends indicating an increased spending rate with Smartphone users.
How the same site content loads on different devices?
With so many different devices on the market. And people using a broad range of various devices to access the web – it may surprise you what your website experience for each user.
The primary objective for Asheville Super Duper Team Computer Training website design was to be user-friendly. The interface and navigation system needed to run successfully on all devices. The core principles of the Super Duper Team Computer Training is to teach people how to improve their skills with computers.
When considering website design for smartphone users you can quickly see even with the different iPhone models how the content loads differently.
Asheville Website Design Example on iPad Users
The same website content accessed via an iPad provides the user with a different layout – and choices. Both in landscape and portrait view the site content is loading in four columns – similar to the experience of someone accessing the web content via a laptop or desktop computer.
On a computer display, the navigation section spreads across the top of the page. On the smartphone, the navigational buttons stack on top of one another.
The iPad and iPad mini website content load the same on both devices.
The website loads slightly differently on the Blackberry device. In portrait mode, the layout exposes a small amount of the first website publication.
The Google Galaxy Nexus appears to load more of the first post than an of the other smartphones. Both the iPad and Computer load the website content in four column, infinite scrolling homepage.
Asheville Website Design Example on iPhone 6
How does the Website Load on Different Devices?
Asheville Website Design Example on iPhone 3
DEFINE: Flipped Classroom
Unlike the traditional teaching model of introducing new martial during lecture time and assimilating information is reached via homework. The flipped model has students discovering directed new material at home, prior to the lesson plan. And then assimilating the new concepts in class.
Research on learning styles have reported significant learning gains from the flipped classroom approach compared to the traditional teaching method of passive student lectures and algorithmic problem solving.
John Bransford , Ann Brown, and Rodney Cocking defined in their book How People Learn the three parts of learning.
- Student most have a deep foundation of factual knowledge.
- Student should understand the facts and ideas in the context of a conceptual framework.
- Organize knowledge in ways to facilitate retrieval and application.
- Student gain access to new material outside the classroom.
- Class Time Assimilating the Information
- Problem Solving
Lower Level cognitive work – Knowledge and comprehension.
High Level cognitive with the support of peers and instructor.
How to teach a Flipped Class
- Teach cycles are 13 – 15 minutes.
- Students are able to provide answers anonymously.
- Instructor interaction and feedback.
- All students answer conceptual questions.
- The class has data feedback from the group.
History of the Flipped Class Profile
Walvoord and Anderson first proposed the Flipped Classroom approach for teaching in their 1998 book.
- New York Times: Classroom Lectures Go Digital
- Chronicle of Higher Education: How Flipping Can Improve the Traditional Lecture
For more information on using the Flipped Classroom method in your classroom contact Gary Crossey email@example.com.