Books that have unique graphics, quality fonts with eye-catching colors sell more copies. The Book Cover is the best tool for marketing your book. For many people, the Book Cover Design will be the hook that will evoke their interest.
MockUp Book Cover Design
For the first round of designs, we created a well-formed collection of Book Cover Designs. Each book design examines the visual concept of Balancing – more importantly Balancing Three. With a selection of graphics that explore the realm of possibilities, while reflecting the extremes.The three stacked Meringues is the lightest dessert and implies light reading. While the stacked stones – during testing – scored favorably. Often ranking first or second during the first viewing.
While online shopping in 2017 increased, 90% of purchases happened in physical stores. Use Local Google AdWords to Capture a thriving local market.
Google AdWords Location Extension
3 in 4 smartphone users visit the business they searched for within 24 hours of the search (How Consumers Solve Their Needs in the Moment).
Professional Optimization and upkeep of Google Ad Extension can significantly improve the engagement rate of your customers.
Have Irishguy Design Studio Define, Refine, and Manage the relevant Location Extensions for your Google AdWords.
Google AdWords Local Inventory Ads
Local Inventory Ads is a no-brainer for any local store. Let your local customers know what you have in stock.
82% of local shoppers said they checked online for in-store availability prior to going to the store to purchase.
Shopping habits have changed, people have changed how they shop. Customers no longer drive to different stores in search of their new purchase. Local businesses can no longer afford not to post their inventory online. With online inventory, local customers can research and compare their local options.
Have Irishguy Design Studio custom design a Local Inventory Google AdWords campaign for products that you only sell in-store.
Irishguy Design Studio recently defined a custom Local Inventory Ad that would appeal to the tourist community that visits Asheville.
Our team of specializes managed the Google AdWords bids based on the proximity of the person. The proximity ad campaigns had high conversion rates.
AdWords Location Bid Modifiers
At Irishguy Design Studio we create an efficient system for controlling your AdWords bids. We begin by defining your local business goals. We follow-up with precise adjusts to your AdWords bids for efficiency.
With Local User Target, your business can significantly improve their online/in-store conversion.
AdWords Store Visits Measurement
According to Google, in the past 4-years, more than 7 billion visits to stores from Google Adwords have been recorded.
Contact Frank Ramirez (firstname.lastname@example.org) to confirm if your store is eligible for store visit conversion tracking in Google AdWords. With store visit conversions enabled you can begin to see which products are creating offline sales.
Doodles have been an active aspect of my design work for as long as I recall. I never talk on the phone without creating some detailed doodle. Often the doodle knows more about that phone conversation than I do.
Recently, my doodles are about creating patterns. Plants are a great example of replicating
2018 Reconnect with Paper
2018 is the year to step AWAY from the computer (yes I said that – doesn’t mean I will do it for long – but when I do I Ink & Pen). What I enjoy about drawing with ink is that I can not undo my mistakes. The ink mark is final.
Sometimes the lines are perfect, and other times they are not.
I learn more from the lines that are not correct.
The incorrect lines relate all the aspects of why one line on the paper is not as well-done as another line on the paper.
The Perfect Line
The perfect line transfers down your arm, you sense it.
You feel the correct order of the “world” when you draw the right line.
I’ve had the experience a few times, the rest of the time I try.
Yes, every year our Google AdWords Specialists spend 40-50 hours to renew their Google Adwords Certification.
Frank has spent the time researching and developing possible lead pathways for our clients.
Frank's focus is finding cost-effective opportunities to reach your target customer. With a deep understanding of Mobile conversion rates vs. Calls to Action on video AdWords platform - Frank is able to position your brand in front of your future customer. Book a session with Frank to review how your Adwords are performing in organic and paid for searches. And how to refine your time and money to trackable conversion rates.
Irishguy Design Studio worked with Minuteman Signs to create the first in their collection of product videos. Each video is a short product demo. The YouTube video is embedded in the product description page on their website. In the first five months, the videos are averaging 30 monthly views.
Irishguy Design Studio shot and edited the video samples. And created a new YouTube channel for Minuteman Signs.
Yes, it is that most important time of the year, when all graphic designers, manufacturers, clothing designers, interior designers, and beauty professionals all look up for the Pantone Color of the Year. The Pantone color of the year has become more than another color. The selection reflects where we are as a people. Where we are going. And, often a reflection of where we have been.
The color purple is one of strength and higher order. In Aug 2017, Pantone released the official purple for the Prince Estate. For Color of the Year Pantone have gone with a smoother softer purple to communicate a sophisticated complex shade of purple. Purple packaging in graphic design has always represented refined product lines.
Letterhead design uses critical graphic design details, to communicate Branding, Contact Information, and Personalization. For the Irishguy Design Studio letterhead, we focused on the following seven-design components.
Google My Business has become an essential part of any successful business.
Many customers rely on the Google My Business for your location, hours of business, phone number, website address, and to post and read reviews.
At Irishguy Design Studio we have worked with a wide-range of problems across Google My Business. Yes, we all wish this wonderful Google My Business service was without bugs – at this time it does have bugs and my user errors.
Here are a few of the recent changes we have had to fix for our clients.
Business listed as closed.
Business listing merged with the competitor (merged all reviews).
At IrishGuy Design Studio we rely onOne Click Fix for all of our computer repair and maintenance needs.
Without One Click Fix – our design studio would not perform as well. It is a great honor to do the design work for One Click Fix recent Monford Home Print Advertisement.
Custom Work Stations by One Click Fix
One Click Fix custom built all our professional Dell Desktops for our design and video team. We had many unusual requests.
For our Video Editing computer, One Click Fix installed a range of old and new hubs to capture video, photos, and data files from any device – even our old Canon GL2.
We had our most recent Special Media Events Dell built. With the specs to include 12 USB ports installed to handle Event devices (without having to toggle USB extensions).
Accompanied by the specialized audio and video interfaces that One Click Fix recommended and installed.
The Dells are dependable professional work horses for high-end custom design work. Everyone enjoys working on the Dell Desktops.
One Click Fix services all of our Laptops.
While traveling we depend on the MacBook Air laptop. The MacBook is a dependable personal computer. Ideal for email, spreadsheets, and light image editing. The MacBook Air is lightweight with a long life battery. Having the laptop serviced by One Click Fix has kept the MacBook Air a dependable laptop for over six years. Prior to One Click FIx our traveling laptop was replaced every two years.
Our Support Team uses the touch screen Lenovo. A great laptop for data entry and research. All running on Windows 10 – the touch screen feature is a favorite for everyone.
One Click Fix keeps our professional Windows design computers and personal Mac computers up-to-date, secure, and performing.
Confirm that your website is hacked with the Google Safe Browsing Diagnostic Tool. http://www.google.com/safebrowsing/diagnostic?site=your domain name
Repair Hacked Website – The first step to repair hacked website is to ID why your site is vulnerable. According to WPTemplate the top four hacks are due to:
41% Hosting platform vulnerabilities.
29% Theme that are insecure.
22% Plugin vulnerabilities
8% Weak Password.
Understanding the power of a reliable Backup is essential to the success of any website. Every website does have problems. All sorts of problems.
Avoid not having a trustworthy backup of your website when you need it.
TRUE STORY: “This is more true stories – due to how frequently this true story happens. New Client contacts us for help. Ensuring us that their Backup is running.
On the rare occasion, the backup was successful. The remaining 95% of the time the client’s Backup system failed for one of two reasons.
Backup is off or not backing up files.
Backup is backing up infected files.
Identify + Fix Weakness
Not keeping your WordPress installation current is a big deal. Most of the WordPress website that we service to Repair Hacked Website are due to running their website on an old version of WordPress.
Was a new theme installed? What was the last change made to the theme? Or perhaps there is an unexpected security flaw with a premium theme. Stay away from free themes that are not included in the WordPress Directories.
Was a new plugin installed? Was a widget modified? Are your plugins trustworthy?
Designing a postcard to promote your business, event, or service is still an efficient, easy, and economical way to share your message.Postcards are ideal for marketing a particular service or event. Or to remind your customers of your daily deals and specials.
Logo Design Asheville NC for Peridot Financial inc
The journey to the correct logo begins with many roughs. Followed by a few rounds of tweaks to arrive at the correct logo design.
Logo Design Roughs
Logo Design Refined
From the rough logo drafts, two logo design contenders were selected. The longer horizontal layout logo was chosen as the preferred orientation. Combing the Peridot Gem Icon and dark typeset from the second logo. The refined logos included a variety of Black/Black and Black/Gray combinations with various font variations.
Round Two of Logo Design Refinements
Refining a logo design is one of the most important aspects of branding. For many designers and clients, the second round of refinements is not given enough time to explore. Only an experienced graphic design can appreciate and guide the client through the nuances of design. The subtle difference at this stage can deeply affect the meaning, feeling, and the tone of the logo design and company branding.
Google Tag Manager is a faster performing process for streamlining tag deployment.
Combine reporting processes into one interface.Google understands that running customer reports is important. Google also understands why we are running all of these user reports. It’s our job because we can improve the user experience with informative data. The downside, the embedded tags are slowly the website performance times. Google Tags offers a solution by combining all the requests into one interface. Google Tags promises that users can trigger Tags with events, reducing the processing to only when the user makes a request.
The Outcome of Using Google Tag Manager
The first step to a successful Google Tag project is to set your plan.
For each business, the plan will be different. Do your research to define what your business goals are. And, how Google Tags can help define when you have reached that goal?
Develop a measurement plan.
Develop a tag management strategy.
How to set up variables.
How to reuse variables across the website.
How to use the Data layer.
How to use variables.
How to use events.
Pass information from your website to marketing and analysis tools.
Set up Advertising.
Set up Remarketing tags.
Measurement Plan for your business.
Which metrics and dimensions will be used for measurement and analysis.
ID key performance indicators and segments.
Implement Google Tags
GOAL: Additional revenue from online sales.
STRATEGY: Provide a website where customers can research, connect with other user and buy our product.
2017 Internet Trends report concluded that the increase for smartphones is on the decline.
2017 = 3% grew of shipped smartphones.
2016 = 10% increase of shipped smartphones.
Like most tech products the decrease of sales of smartphones is expected. However, smartphone reduction was not projected to happen so quickly. The smartphone decline is contrary to all other internet trends.
Global Internet User = 10% increase.
Global Internet User has a steady history of increasing usage by an average of 10% (since 1995).
What does the smartphone decline mean?
The drop in demand for the smartphone may indicate that the customer base is saturated. And, that everyone who is going to buy a smartphone, has done so.
How is the desktop/laptop market impacted?
In the past decade, the desktop/laptop usage growth has barely changed. Desktop/laptop usage has remained constant. Indicate that smartphone users are not adapting to new devices. But, rather they are adding the device to their arsenal of tech tools.
Smartphone users have not slowed day.
The demand for new smartphones may be on the decline. But the requirements that users are placing on their devices is on the increase.
Adults spend on average six hours per day on the internet.
2011 = 1 hour of usage on mobile devices.
2017 = 3 hours of usage on mobile devices.
In recent years, the increase for time devoted to hand-held devices has increased by 2 hours per day. The demand for desktop/laptop access has not declined.
Usage reports suggest that the average user used to spend up to 3 hours a day on the internet. Compared to now spending up to 6 hours a day on the web. With the increase of time on the internet is via their handheld devices. I am sure binge-watching Orange is the New Black (and other Netflix shows) has an enormous impact on handheld device usage.
Icons remain a hot design trend for 2017.
The Flat Design is still a reliable option.
SVG (Scale Vector Graphic) Flat Design Tool Icons.
The SVG format provides smooth curved edges.
Why use Icon for Website Design?
Graphic Design is about Visual Communication. When people arrive at your site, they quickly scan your web page – looking for something of interest. The modern web page icon provides a visual break for your site visitor.
The Icon is a psychological paragraph. Paired with strong typesetting. The icon can visual help your site visitor connect with your content.
The most important aspect of SEO is it still works. Moreover, SEO is going to keep working.
Sure the rules of SEO are always changing. However, for websites with experience and education to improve their site’s ranking can adapt quickly. The higher ranking site benefits from increased visibility, traffic, and conversation rates. Do not get out maneuver by your competitors by ignoring how your business ranks.
Timeline of SEO Tactics
Using old SEO tactics can seriously harm your SEO ranking. Keep current with SEO rules by making your content user-friendly, easy to navigate, fast loading, and easy to scan.
1990 – Meta Keyword Tags and Keyword Stuffing.
2004 – Buying Links, Link Farms, and Link Bombing.
2011 – Social Media Marketing.
2014 – Media Rich Content.
2015 – Responsive Design.
2016 – Unique content and images.
Search Engine Essentials
Having a blog, online store, or website rank well can significantly increase your business.
People trust Search Engine Results.
People typically select from the top 5 search suggestions.
Get ahead of your competition with a strong SEO framework.
Improve your user experience.
Provide quality content.
80-90% customer read product/service reviews before purchasing.
Not building an active content profile over months/years will potentially damage your business.
I am thankful to renew my Advanced Google Analytics Certification every year. Keeping current with online trends begins (and typically ends) with Google. Google provides an in-depth certification program that challenges to adapt my SEO methods.
Every year I complete the advanced Google Analytics Certification program with three core values.
I learn something new.
I gain a deeper understanding.
I have new opportunities for my clients.
2017 is a superb time for Google Ad Campaign
Google Analytics new measurement plans can make your Google Ads more effective. With new tracking codes that can connect you with returning customers. Or, reach out to customers on other networks.
Create Meaningful Google Ads Campaigns
Text Ads on Search Engine results.
Banner Ads on other websites.
Social Media Campaign.
Or, a mix of the above.
I can establish your core keywords to begin your Google Ad Campaign. Know which keywords are worth pursuing before running your Google Ads.
I find better keywords that generate more solid leads.
What is the best process for successful Conversion Rates?
The first step to a successful ad campaign is to set a business goal. Each ad campaign should have a simple action and outcome. For each website visitor, the goal may be different. For the same site visitor, the goal may change each time they visit the store.
Every year I renew my Google Analytics Certification because it is important to me to stay current. The internet landscape is always changing. Web trends come and go. Often, without anyone else noticing. But, I notice.
The Google Analytics That I See
There is an art to Google Analytics and a digital artist – I understand how to work with numbers to create art. I also know how to see patterns in numbers, to capture trends before they burn out. Every year I return to the Google Academy eager to refine and define my SEO, Google Analytics, and Google Ad talents.
Thre are three things that happen with every Google Academy course without fail:
I always learn something new.
I always complete the course with a deeper understanding of what is important to Google.
Relax & Rejuvenate arrived with an out-of-date WordPress site. The theme was too old to update. And the WordPress installation had long expired (and failed all attempts to upgrade). We also streamlined the Hosting and Domain management. Transferring our clients to a Fast Forward Hosting account is essential to the website performance and security.
SEO Services / Design
Getting to know your customer’s customers is the most important aspect of creating a website.
Who is the end user?
Are they local?
Are they repeat customers?
What is their online experience?
Just a few of the questions. What we quickly discovered.
Local Repeat Customers had no need for the website.
Tourists relied on the site.
Google Maps had multiple lists.
Website Design Consideration
WordPress is a suitable platform for most everyone. With a carefully configured Theme. And optimized content.
Being user-friendly is the most important consideration for all websites.
For this site, we had reported that most all of the traffic and conversions are from people traveling. We knew it was important to provide a website that will load onto mobile devices quickly.
Providing the end user with a strong call to action – CALL US TO BOOK. Is the most important function. With Directions being the second action.
Website Booking System
Adding a booking system to your website is a HUGE deal. For the end-user, your customer. Visitors can book their appointment online at any time and from anywhere. For the website, we kept the booking system very simple. Most customers when asked said they liked the ability to pay online so that they could focus on their spa experience.
Google My Business & Google Maps
There is no getting away from Google My Business. Google Map had populated the Asheville business in four different locations. At one point the only correct location was published as “Permanently closed.” We claimed all of the lose Google My Business listings. Tracked down all the different variations of the address that were online.
With the information on Google corrected. Fewer customers reported having difficulties locating the spa.
ASSIGNMENT: The rule of thirds is the first compositional rule most photographers learn, but most don’t know why they learn it. The rule of thirds is fantastic for telling a story. Tell a story using the rule of thirds.
PHOTO: The beginning of the year has begun with thick mountain fogs. Most of the animals are staying close to the house. The Rooster got my attention – then his buddies showed up.
Inspiration this week is candy. Since this is the advanced challenge… you can’t
actually use candy in the scene.
Week six photography challenge “Artistic Candy.”
I love to make handmade candy. And, have quite a collection of candy/cookie making baking tools. Unlike, other kitchen tools, the candy tools are unique. Each mold or cutter has a story. Or a special event that they play a role.
Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.
In the photo studio
Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept developed, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).
What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).
Who doesn’t enjoy creating fun comic strip illustrations?
Asheville Dental Care always has fresh ideas, and are interested in connecting with their patients. As their graphic designer and website developer, I get to immerse myself into their website content. And what is so fascinating, my idea of modern dentistry was completely off. Believe it, dentistry has evolved, and in many cases is now pain-free.
Greeson & Fast were ready for a website redesign. The theme selection was a basic Hero slideshow with a simple grid system layout. The client liked the user-friendly experience on their previous website design.
Accordion Navigation for Content
Using an accordion system to display content provides the right look for the website. The design objective – clean and fresh. The clients interior design work does speak for itself. In the Portfolio Session, there are no words; the entire page is a wall of beautiful photos. I strongly recommended keyword conscience content on the other pages. The design that we arrived at was to use an accordion navigation system. Search Engines can easily rank the page content – and the end user can request to see as much or as little of the written content.
The best web designers have the talent and experience to create the right balance between graphic design and technology. Website design technologies have come a long way. In the early 1980’s Edward Tufte said that informational design needs to be minimalism to be understood. Last year, web technology and design concepts caught up with visual communications century old standards and perceptions.
Today’s world engages with online content differently than before. We measure a person’s attention span in seconds. We rate 3-seconds to load a home page as slow. We know experienced online users reject extra content as meaningless and distracting. Web users know what they want.
Web Site Features
Less-Is-More Focal Point.
For the Sweet Carolina Labradoodles (SCL) website design project – we began with the end user in mind. With the graphic design approach of Less-is-More. With any internet site, it is important not to overwhelm your audience. Creating a primary focal point is essential.
For Sweet Carolina Labradoodles the focus on the homepage is the dogs. Nothing more, and nothing less. The right amount of information is on the homepage. The audience is welcomed to the website and embraced with the strong brand colors for Sweet Carolina Labradoodle.
On the sidebar is the “Countdown Clock.” for the new arrivals of puppies. The sidebar also includes quick links to the bio pages and recent blog posts. The SCL website design holds true to essential elements of graphic design.
Establish your Brand
The logo and brand color are clearly stated and instantly understood. The Brand secured without distracting or overshadowing the doggie photos.
Successful modern web design can be highly intricate. For SCL the design involved a layered approach. Presenting information and functions to the end user as they needed them. For the first time visitor to the site, there are the large photos and links to each’s dog’s bio. There is more information available for someone research adopting a dog. As well as an adoption application for website visitors who wishes to begin the adoption process.
Have More Information Available
Have information to discover for users who wish to dig deeper.
As well as more details. Have functions for users who want to engage. When your audience needs to participate with you – make it easy.
For Sweet Carolina Labradoodles we made the online process seamless, cost-effective, and straightforward to complete.
I still don’t understand why my studio went without a scanner for any length of time. I am such a scanner fan. I love how I can capture different stages of a drawing. Often the steps toward the end images can create unusual patterns – that may not be as present in a later stage of the design process.
Repeating and position the copies in a circle motion. The overlapping design forms a large hexagon pattern.
I always like drawing with ink. It was until discovering Aubrey Beardsley (1984) that I became a huge enthusiast. (2017) Many of my design inspirations still pull from Beardsley’s influence.The illustrations tend to work best for me when they have a resistance to color.
The starkness of the Black and White hand drawn illustrations always interests me. Hand-drawn ink illustrations reach into a moment. Long enough to create an interpretation. There are no redos. Each line is a commitment.
I began by modeling of the icons. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture.
I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.
I began the design process by modeling the icons in 3D. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture. I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.
With the expectation of the Interface Icon, the artwork was simple outlines then extruded to 3D.
Icon – Disc
Icon – Eye
Icon – Mouse
Icon – Interface
For the interface icon, I extend the 3D style by including tall handles.
The photography hand study was created using a scanner. The hand was positioned in the scanner and held still while capturing. During the process, the model had to hold her hand completely still. The process created a visual tension that I was after. I experimented with a similar process using a camera and sheet of glass – None of the pressure appeared when the hand was held for a few seconds as it did when held for a few minutes. The effect of the glass against the fingertips really reinforces that sense of pressure and force pushing down. To the effect to almost remove the imprint of the fingerprint.
The website design for Visual Propaganda changes with the user interaction. Animations load and respond to the user mouse movement. The site was developed with Flash (that is no longer supported by Apple) – here is a video sample of the animated interface.
Doodle Art inspired by a phone call from a friend. The beginning sketch (below) centers on the brightest, fullest sunflower (you have to imagine your own yellow). What makes doodle art interesting is that often the patterns created take on an element of math.
The Phone Call doodle echoes the number 6.
The design elements either double to 12 items or reduce to 3 design elements.
The design has six main sections, which content central design elements of six dots, three on either side. With 3 dots leading out of each division, to be greeted with a 3 stack column. Most (but not all) of the shell-fanning are groups of 12.
The final part of the math is to divide the largest of the echoed numbers 12, by the lowest echoed number 3. 12 / 3 = 4. Creates the format that the design reaches out to four panels, while also growing out of groups of four shell-fans that bands around the Sunflower.
Pablo (chicken) and Timmy (cat) have become quite the new pals. Shortly after being born, Pablo was rejected from the nest. His small body submerged in a dirty puddle. The following days his body remained motionless. Baking under a red heat lamp. By day seven Pablo has gained the strength to stand.
Since then, Pablo has become an attractive addition to the farm. He has a large personality. Big talker. With a range of sounds for “Give me Food”, “The Water Dish is Empty – again!“, and “I want a cuddle”.
I began building the scene from photography. Even though I am a whiz with Photography many of photos do not get greatly altered for my projects. In most cases I shot what I am after – and do simple touch up and adjustments with Photoshop.
Tree Truck Photography
The nail photography was shot by Brian Jones – and worked perfectly.
The base of the trees from created from photography I shot of carpet patterns in Vegas.
Asheville Business Card Design can mean one of two things. A business card that is designed without a brand.
The Hands on Health Asheville Branding Project included a range of graphic design services. I worked with the Asheville startup to develop a strong logo design package.
Due to the nature of the business model – and the over saturation in the Asheville market. It was important to create a design that was different – while still having a local appeal.
Branding Development and Logo Design.
Doing the graphic design for the business card samples had many firm visual guidelines that were easy to follow and adopt a strong visual design.
I have said it before – creating a business card is often the first that your graphic designer can test the guidelines of your Branding Package.
Improve your Asheville Business
Asheville is very much a word-of-mouth small town. You are as likely to run into more people are the local grocery store, than at a nightclub. The upside to this is that Asheville grocery stores are quite common and happening places. Often with free internet and awesome coffee.
Due to the clients word-of-mouth appeal, I created the appointment card on the back of the business card – making it easy to secure follow-up appointments.
The client said that the scheduling feature was a great success – often while buying groceries.
Other Graphic Design Projects
Website Design and Development Projects
Other aspects of the project included website repair and custom programming for the company website.
The company website was on a limited service hosting plan. While the templates were complicated and limiting – I was able to rewrite most of the code to transfer the website interface over to the brand palette.
Sure, the entire process took many hours of coding (way too many hours). But, you know I love to overwrite code – there is nothing better that I like to do. I am quite a master at CSS and figuring out how to best control any website element.
Rewriting the template to reflect the new company brand colors for my client was an awesome power of CSS. I don’t often get to show off my CSS programming skills. That all changed with this project – to be honest – I took a good guess on most of the CSS coding.
The fun part about designing a Yellow Pages Ad is the color. Black and yellow. Sure there is an entire range of yellows that you can use until that yellow become black. Often, yellow pages ad feel more like a school assignment from “Principles of Design” class. The only difference, Principles of Design is the study of black and white.
Yes, some businesses use yellow pages ads. Some firms even generate business from yellow pages ads. It is always good to at least test your target market out. Perhaps there is an opening for an older demographic to your market share. Reach them with a well designed yellow pages ad.
Creating contrast is key to standing out. And don’t over do it. Clean and straightforward. For the yellow pages ad I choice to highlight the phone number and availability. With the location visually following behind.
For this yellow pages ad I choice to simplify the logo – by leaving the icon off. With the health icon for artwork and the list of services. Along with licensing and insurance tagline. IN the space of a business card. Something had to go to provide some breathing room. While including the message the client want to confer.
The yellow pages ads were as used in low-cost local marketing. The ads printed well in black and white – and showcased the local small business. The yellow pages ads were part of a much larger branding project.
Photographs of leaving Ireland. The photos were later pieced together in Photoshop to create a short string of motion.
The idea of jumping on a plane, and heading off. All quite easy to do.
But sometimes those plane flights are different. Sometimes, they only go one way. The homeward bound flight when a home is away from home. That is this flight. The flight when I left Ireland. The animated GIF’s capture and repeat forever that moment – the moment I left.
Like most days in Ireland, the sky is low and heavy with clouds. The dense darkness engulfs a few of the frames. Clouds so thick they block the light, leaving you in darkness.