GRAPHIC: Poster Design

POSTER DESIGN

Barefoot in the Park

There is always something special about creating a poster. First off, I like when 1000’s of them arrive and are eager to be hung.

However, working on a poster for a well known production can be difficult. As you want to create something new, or at least a little different. While still remaining true to the production.

How the images were created

Graphic Design by Gary Crossey IrishGuy GraphicsWhile creating the foot image for the poster, I first went to the studio and photographed feet. After many hours of working with the images that I had shot I started over. The second time I reshoot the images in a flatbed scanner. I wanted the feet to look like they were being pressed on. That the bearfoot was altogether goo. The scanner provided a flatness to the toes – that I after. Made the toes slightly wider and more present.

At the same time I began to scan a collection of dry leafs. In Photoshop, the leafs were layered on top of one another.

Photoshop Magic

You gotta love the tools of Photoshop. I wanted to create something that would pull the type design and the strong graphic of the feet. I wanted the image to soft, almost not seen. The leaf was the creation – painted mostly in Photoshop. The leaf was a really fun image to create.

VIDEO: No Brakes

Billie Ray Martin – No Brakes on my Rollerskates

If you have ever heard DJ iGuy spinning, then you mostly likely heard “No Brakes on my Rollerskates” during the set. The Futon Bann Remix has filled many a dancefloor and has become one of DJ iGuy’s most requested song.

No Brakes on my Rollerskates is available directly from Billie Ray Martin’s Bandcamp webpage.

ARTICLE: What does email tell?

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Email Messages

IMMERSION is an online project that aims to address four precise areas of our email usage. By generating visual reports on your overall email usage. You are first stuck with self-reflection. Is it really possible that I composed (replied) to that many emails?

For most, it is now difficult to think what life was like prior to email. Two decades of internet usage we have witnessed an incredible increase of users. In December 1995, an estimated 16 million people logged onto the world wide web. In March 2014, 2,973 million people accessed the internet. In 20 years almost half (40.7%) of the world population now access the internet. An estimated 204 million emails are sent every minute.  With 1440 minutes in the a day  (204 milion x 1440) … you can do the math!

Until recently accessing the web for many was to check email. Email was initially used to connect and correspond with family, friends, and businesses. Social Networking channels have transferred a large part of what was considered base email interaction – the simple chit chat.
The next aspect of Immersion, is the Art of connection. Visually the graphics relate how connected you are to one group compared to another. The graphic will also help visualize the connection between groups.

Privacy is perhaps the third reaction to the visualizations. As awesome as this visualization tool is, it is available to everyone. When Google hand over your email records to the FBI (or other agency). This is what they see. WIthout even opening any of your email, it is now easy to build an entire history of your usage in moments. Having access to one email account may not reveal a huge amount of information. However, having access to a vast number of emails, and cross referencing data reports – well, you can figure out that conclusion.

The next aspect of Immersion, is the Art of connection. Visually the graphics relate how connected you are to one group compared to another. The graphic will also help visualize the connection between groups.

The final aspect of using Immersion is for strategy. From my email data reports it is easy to see where most of your email time is spent. Which clients or family members have the most interactions (demands)? I can’t say I was surprised to see which one of my clients emails me to most. What I found to be of most interest. The one client I find the hardest to understand via email, is also the person who emails me the most.

But visually seeing how much, or little we connect may have a profound impact on how you view and react to these relationships.



REVIEW: Web Design That Works

Modern Website Design

Over the past 15+ years, the face of the graphical internet has changed. Often most of these online trends go unnoticed, or at least not talked about (considerably). Unless those changes happen on Facebook, then everyone has something to say.

The changes I am talking about are different than when Facebook make an update. Those changes come from one online business. Online trends come from more than one source. The trend may very well start from one source. When Apple updated the iPad to include more “simpler” icons than before – what followed was an online trend.

Why do online trends have an impact?

Everyone that works with a website has a sense of what is cool, and what is out. In internet years – Flash may be but a distant memory, Today, every business runs directly to WordPress for their online solution. With clean, functional, and user-friendly themes.

In 2014 – the modern website was light on design – has thoughtfully written content. Highlighted with photos or graphics. Forget the bells and whistles – we know they have never worked. Clean layout with precise content is king.

Here are the websites that have that curbside appeal (more sites to be added soon).

  • Studio O+A is a San Francisco-based interior design firm.

VIDEO EDITING: Dolly 9 to 5


The Dolly Parton 9 to 5 video was super fun to make. First off, this is an awesome remix, that always gets a great crowd response.

For the video footage, I pulled interview and live footage from the 9to5 Academy Award performance. With the layered dance moves of John Travolta (Urban Cowboy). And then a little Madonna to keep the groove going.

PRODUCTION: Image Editing

Photoshop Production Work

Working with Brunk Auctions is a pleasure. Brunk Auctions publish a monthly catalog – with 100’s of items. My role is simple – I remove photo backgrounds. And, I get to dig deep into the Adobe Photoshop Masking Toolkit.

Photoshop Production Work

Masking tools respond best to a strong edges. Not all edges are defined. Glass has unclear edges that are hard to define.

While it may be true that some masks are easy to make.
It is also true that other masks are difficult to create.

Detailed Photoshop Masking

Detailed masking does require skill, time, and knowledge. Understanding the strengths and limitations of Photoshop masking tools is essential to creating quick, clean, and precise masks.



PUBLICATION: Aid Atlanta

Tri-fold Publication

Tri-folds are an effective newsletter method. Creating the trifold for the Atlanta Aid Non-Profit included a registration form and dotted line to cut. Working within the printer guidelines, I created an easy to print tri-fold.

On the front fold, the reader is provided an overview. With more information provided as the user opens the tri-fold publication.

OUTSIDE

INSIDE

Printed in Black & White on an assortment of rainbow colored paper.

EBOOK – Featured Sections

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Understanding E-Book Limitations

The idea of creating your own e-book can be exciting. That is until you see your own content in an e-book format. Those design ideas – are for the most part not included in the final hand-held device rendering.

Last week, I spent most of the week reading Cooking Books in e-book formats. During the week I jumped between using the Kindle app on my phone, iPad, MacBook Air, and HP laptop – each device presented a different experience with a changing array of tools.

NOTE TO SELF: Drop caps do not work on the Kindle app.

What you can expect from one device to the other:

The device determines the best settings for the content.
The reader can select:

The Font.
The size of the font.
How wide to make the columns.
How many columns to use.
How many words to include on each line.
How much space to include in the leading (space between lines)
What the background color should be: white, black.
And what page margins to use.

A few other end-user considerations:

Image wrap rarely works well.
Images need descriptive captions as images often load onto the device screen alone and out of context.
Aligning images with content is different, as break pages can occur unexpectedly.
Kindle does not support Drop Caps.

EBOOK – The Parts

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The parts of an ebook.

While teaching a recent class on building an ebook it became very clear that few students understood the format. The simple truth is that most of the student were also not reading ebooks to have a working knowledge of the format. While the other remaining student who had experience, their knowledge was based on using one device.

The launch of ebooks have many parallels with the early years of web development and design. When web content was restricted by access limitations. Over the years, the web became somewhat standardized, with CSS3 and HTML5 adaptation. As of now the ebook realm does not have clear standard practices that can interpolated content from server to device without some degree of visual compromise. Yes, the line between content and visual integrity are getting closer – while the interactive elements drag behind. When building an ebook – you have got to visualize how the interactive components of the book will be.

The parts of an Ebook that need to built.

When using Adobe InDesign to create your ebook, each of the following pages and features should be included within your InDesign document. Often creating a Master Pages will help maintain the visual integrity of the publication.

  • Color Front Book Cover – PNG format.
  • Color Back Book Cover – PNG format.
  • Book Blurb.
  • Title Page – and author credit.
  • Table of Contents.
  • Dedications.
  • The Book – With Chapter Titles and Sectional Consideration.
  • Include artwork and illustrations.
  • Index of book (optional).
  • Book Extras – Reader Resources (optional).
  • Author Bio and historical background.
  • Link to Author’s Website and Newsletter.
  • Promotional Page – other publications, products, and services.
  • Copyright Information.

The Book Blurb

The book blurb is an essential component to a successful ebook. Without a blurb readers have no idea what your book is about. Your blurb should include enough information to connect with your reader and encourage them to download your publication. A poorly written blurb will result in poor downloads.

The Table of Contents

Ebook readers rely on the Table of Contents to navigate the book. Unlike a printed book that the reader is award about being in the middle of a book, compared to being at the end of a book, or within the first few pages. Knowing your placement in a book is determined by the feedback into your hands and eyes. It is easy for the reader of a printed page to see and feel what page they are (within reason). While the ebook reader has limited visual feedback and no feel feedback to determine their placement in a book. The void created by the reduced feedback from an ebook is at this time dealt with the Table of Contents. Permitting the reader to quickly move between chapters without have to flip one electronic page at a time.

ANIMATION Playing Card Effect

Animation Samples

The playing card animation was commissioned by Tersicorps Theatre of Dance – Asheville.

Alice in Wonderland – Chapter Eight – The Queen Croquet Ground. 

Animation created by Asheville Graphic Designer Gary Crossey

What an exciting part of the Alice and Wonderland story. Alice has arrived to the Rose Garden and is now face-to-face with the mighty Queen. The stage is bathe with my playing card animation. A procession of dancers are flooding the stage – with impressions of my animation on their skin and white outfits. Everything and everyone got covered by the animated playing card wash. The visual effect was outstanding.

Graphic Design by Asheville designer Gary CrosseyFrom the opening beating of the simple single rotating hearts – half white, half red. Before launching into the animated playing card parade. The mirrored tunnel effect added to the chaos of the scene to great effect. The heart design began as the photograph of my red jacket reflecting on the metal door. The door had a diamond design that created a strong silver in one panel, while my bright red coat beamed in the adjoining panel. For me the heart was the central design element for Alice in Wonderland – the scene is rich and heavy. With hundreds of little hearts covering the scene – little hearts that were created with my reflection. While the reflection on the heart is only one half of myself – the mirrored placement of the heart creates the whole reflection.

Video Projection – Animation Wash

Parading Playing Cards

Full stage front-projection washing over entire stage and two rear projectors for added 3D effect.

Off with her head

Undoubtedly the quintessential line from Alice – “Off with her head!”. 

As the chaos of the scene grows the dark playing card animation slowly fade over the stage. The music gets darker – the mood changes. On the stage their are 5 men in a web of white rope. Pulling and turning, twisting their bodies into the same knots as the rope. The more entangled the twisted bodies became the heavier the dark animation painted their skin.

Unlike, the earlier lighter animation of white and red – which created an iridescent illumination. The dark animation achieved the opposite effect. The black of the stage literally absorbed the darkness of the animation. The crimson, dark grays, and blood tones created a sinister tension between the dancer and the entangled ropes.

Rear Projector

Alice in Wonderland – Off with her head!

Animation cycle that covered the back wall of the stage. Unlike the front-projection that flooded the stage. The rear projection was onto the high-density screen. The clarity was incredible. The blood red of the animation reflected and painted the dancers skin.

Design Process – Animation Sequence

With every design the design process begins with the objective. For the The Queen’s Croquet Ground scene from Alice the animation was to serve to functions.

  1. Visual Effect.
  2. Lighting.

The scene relied heavily on flooding the stage with animated content. However, the general problem with washing an entire stage with visuals is that everything is covered the visual. Stage lights also serve to wash out projected content. For the scene – lights were lowered – projection increased. To create an awesome balance of visuals, dance, and audio synchronization. Finding this balance did take quite a few revisions – especially during the installation in the Diana Wortham Theater (which can only be expected).

The Playing Card Animation design process begin with simple sketches of playing card design. Before refining the designs in Adobe Illustrator. During the early design stages of the playing cards – I imported the roughs to After Effects – as I worked on refining the card design in Illustrator, the file would update to my After Effects animation. Most of the final animation effect was created prior to the card design being finished or approved.

Having a strong workflow plan completely helped to make this part of the project a huge success. The placeholder content that I had imported to After Effects was easier to animate and experiment with while the individual components were still so light. No delays from graphic card overload – fast and simple.

Once the final artwork was completed. I simply had to do to After Effects and render the animation. Revisions to the color content in relationship to the saturation of stage wash were done in Illustrator, and footage would be again rendered.

Playing_Cards-[Converted]
PLAY CARD GRAPHIC – Each card was created for the animation.

 

DIRECT MAIL: Trifold

Asheville Trifold Newsletter

Asheville Graphic Design Service
The process of converting large amounts of data into a handy trifold, Is nothing short of tech heaven magic.

Yes there is an art in the graphic design and typesetting to create a monthly newsletter. There is also a mastery for content development and management needed. Along with a solid project workflow.

The project workflow that I created for Charlotte Street Computers greatly reduced the cost and turn around time. Labor time was great reduced. While printing costs were reduced by 85%. Simply by printing the trifold in Black and White, and on an cheaper recycled paper.

The trifold was an important element to the success of the Asheville computer training classes. Students feedback indicated that the trifold was their first go-to for class information.

Irishguy Gary Crossey created trifold for Asheville business Charlotte Street Computers.

Technology Aided Graphic Design

Creating a Google App to extract Google Calendar data to a Spreadsheet was the biggest time saver. The app saved hours of data entry labor – and greatly reduced user error input. Computer Training Classes, and updates were entered directly into Google Calendar.

I then had Google Calendar automatically update all the related material for instructors, support staff, students, graphic design projects, website content, and newsletter content. No more double entering content – or having to email updates to the other team members and students.

Asheville Graphic Design Samples

Included below are three samples of the monthly trifold newsletter. Each month while the graphic design style remained the same. Fine adjustments to layout and typesetting were made to highlight and organize classes.

 

The Workflow for Creating a TriFold

  • Google Calendar
    • Enter class time, description, location, cost, class files, enrollment instructions.
    • Embed Public Google Calendar in website – in agenda format.
      • Provides support staff up-to-date class details.
      • New classes automatically appears on calendar followers.
        • All students are shown how to (and encouraged) to follow the Public Google Calendar.
      • Google Calendar events are searchable and can rank.
  • Google Spreadsheet 
    • Run Google App to extract 30 days of data from Google Calendar.
    • Sync Google Calendar with Google Spreadsheet.
    • Sort / Organize data as you need.
  • Adobe Illustrator 
    • Create graphics for Trifold.
  • Adobe InDesign
    • Import Google Spreadsheet toInDesign.
      • During import automatically apply InDesign styles to data.
    • Place graphics.
    • Sync AdobeInDesign with Google Spreadsheet.
      • Typo and copy rewrites are added at the spreadsheet or calendar level. NO EDITS are completed in InDesign.
    • Typeset Adobe InDesign document.
    • Export to PDF for printer.

WEBSITE BANNER: PBS Banner

National Ads Created in Asheville

Made In Honduras published in the New York Times and The Washington Post.

If you don believe in online marketing, you might want to track how many clicks these banners got – it was huge!

Using Adobe Flash, I created the Motion Graphics from still photography. Due to the size requirements for Banner ads, I had to reduce these ads to a 27K file size. Creating a banner ad is certainly one skill, having that banner come in under 27 K is quite another skill altogether. Data file reduction is a skill that I excel in.


[kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://fastfwd.info/ALH_Banner/Doors.swf” width=”500″ height=”500″ targetclass=”flashmovie”] Get Adobe Flash player [/kml_flashembed]

ADVERTISING: Illustration

Drawing Digitally

Digitally Drawing by Gary Crossey. Created on the iPad 2 using Adobe Ideas.

Creating digital art with something other than the ‘mouse’ sounds ideal. However, after 15 years of learning how to draw with the mouse, I did find working with Adobe Ideas to be slow. It was fun. Somewhat steamless with Adobe Illustrator. For production work I would use Adobe Ideas for outline work. Complete the painting in Adobe Illustrator.

Was an AWESOME App – however, as of Fall 2014 Adobe have disconnected the support of Adobe Ideas.

 

Asheville Artwork for Print Ad

Print Ad Asheville creatd by Gary Crossey

WEBSITE DESIGN: Mitchell Lonas – Artist

URL:mitchelllonas.com.

Clean, Fresh Website Design

The work of Mitchell Lonas, Asheville is outstanding. The website was built under the close direction from the artist. It is was very important to Mitchell that his artwork show well. As a web designer, it is critical for me to understand my client’s aesthetics.

Mitchell first request was that his website should be, “user-friendly, and easy to get around.” Due to the heavy traffic that Mitchell’s website receives since his work was featured in The Twilight Series (2012) and Architectural Digest (2014).

Much of Mitchell work ranges within the earth tones. The website color palette is directly influenced from the earth tones that Mitchell used in his work. The darker screen for the viewer significantly reduces the brightness (similar to reading a Kindle in night vision). I found that the details in Mitchell’s work showed better with a darker palette – which created an impressive balance between Mitchell’s visual aesthetics and my values of usability and utility from the website were met.

While working with my clients, it is imperative that we are collaborative. A successful website needs that a driving focus behind it to maintain success.


GRAPHIC: Digital Lines

LINES - Created by Gary Crossey (Irish Guy)

IPad Artwork

Creating artwork on the iPad feels good. After 15 years of becoming a master of drawing with a mouse, I find myself back at the beginning. Drawing was my first desire.

Working within this 10 x 10 grid system – the outer blocks begin with nine strokes within each block, reducing down to one stroke by the center four blocks. The objective was not so much keeping within the lines, but rather how the hand to device was to translate.  I like when the lines extend beyond the blocks. The spacing between the lines, changes. The light to dark, dark to light is easily controlled.

LETTERHEAD: Redline

Modern Letterhead Design

REDLINE wanted to keep their branding simple and clean. While aiming of a modern letterhead design. Bringing the same style to their letterhead the client wanted a letterhead that could serve many functions .

Reducing the cost of printing Letterhead

The graphic design solution I create saved Redline with printing costs. I created a blank letterhead to use in the Redline offices. The address, contact information, or special offices got printed in the office.

To ensure the easy use of the Redline letterhead I created Word Templates that included the important information for each office.

Modern Letterhead Design for Asheville Redline Firm

Know when to keep graphic design clean and simple

The RedLine letterhead was greatly received. I did outsource the letterhead printing. A large amount of consideration to determine which selection would provide the highest quality print job.

WEBSITE BANNER: National Web Site Banner Ad

Asheville Website Design Banner Ad

The sample animation has been converted to an animated gif. The original project was package as a Flash banner ad.

Storyboard your project

The importance of creating a true to form storyboard is the key to keeping any design project on budget. I love making storyboards. I like to arrive to a video shot, or begin an animation – and know that what I am creating has been approved.

People who are new to digital media often underestimate the value of a true storyboard. Those who enter into a motion design project without a storyboard are a bit crazy, or rich. Ah, to have clients who are that rich to waste production time on non-complete design ideas. The storyboard (even in the smallest of projects), outlines the main action of the design piece. From a well developed storyboard a client can gain a clear sense of composition and timing.

Always request a storyboard.

*Special Note: Yes, there are those designers, that take the time to create a storyboard – then go on a creative leap of faith – that’s not the person that you want doing your digital media projects.

*Special Note: Yes, there are those designers, that take the time to create a storyboard – then go on a creative leap of faith – that’s not the person that you want doing your digital media projects.

WEBSITE BANNERS: National Ad – Honduras

Web Site National Banner Ad

Animated banner ads created to publish on New York Times and Washington Post. Believe me, I never saw so much travel before. These banners were not only loaded up millions of times an hour, 1000’s of people were click on the follow-through message.

Storyboard for Banner Ad

Motion Graphics take a long time to create. Having a precise storyboard is a great method to visualize the end result prior to starting.

GRAPHIC: Website Graphics

Website Graphics

Four WordPress graphics created for the Charlotte Street Computers website to promotion their array of highly successful WordPress classes. The basic elements from the four target designs were later used to create target marketing messages.





WEBSITE GRAPHIC: For SEO Blog

Google recently made changes to their Authority ranking. Allowing for online tends to position sources as the voice of authority.

SEO Action Plan

Read the blog :“SEO changes you can plan for”

WEBSITE GRAPHICS

Create discount coupon for Charlotte Street Computers (Asheville NC) end of year sale on Computer Training Classes. The campaign involved establishing an online service that could handle the coupon discount.

Discount graphic was placed seamlessly into Charlotte Street Computers (which then had a black background).

WEBSITE & PRINT GRAPHIC – Classes in Asheville

Graphic created for the front of a monthly tri-fold for over 60 classes.

The graphic features the icons from the upcoming classes. The class icons could be swapped out each month.

WEBSITE GRAPHIC – Computer Classes in Asheville

The “Need A Computer Class?” graphic has seen many different version over the years.

How to make marketing material from free clipart. The office clip art came directly from the Adobe Illustrator shape library . The chair  – yes that too came from Adobe Illustrator, only this time the resides in the Symbols library. The Adobe Illustrator Shape & Symbols libraries are great resources for designers to help keep budget low with free clip art.

MOTION GRAPHICS – Dog Walk

Some people say it is difficult to work with animals. I know that anytime a client requests that I work with my animals – I jump on it!

Motion Graphics created by Gary Crossey

Meet Miss Sandy Mush – our Carolina Dog. She is super smart, a real leader and fun to work with.

Photo of Sandy that was used to create the animation

The animation was created as a vector graphic in Adobe Flash (oh we do miss the creativity that we had with Flash, but they are long gone). As are the days of Director.

BOOK: Facebook for Business

posted in: Books, Zillion Projects | 0

Facebook for Business Book

Writing the book Facebook for Business was an essential to the success of my class. I first developed the Facebook for Business class as an online class. Offered directly from my website. I later developed the the class into a six hour presentation, which I taught at Asheville–Buncombe Technical Community College. I later moved the Facebook for Business class to Charlotte Street Computers.

Reducing the Facebook for Business class to 3 hours made the class length more practical for business owners. And adding the Facebook for Business book for future use. The students could access the Facebook for Business book for one year after the class.

For many people this was the first time that they were working with a living document. Given how often Facebook is updated and changes, my book would update too. Providing my students with the most current solutions available.

WEBSITE BANNER: Website Banners Designs

Facebook Banner

CSC Store – Asheville

Facebook profile banner – help your Facebook visitor connect with your social message quickly.

Website Banner

Club Hairspray – Asheville

Used for the business Facebook profile image.

Website Banner

Less Impact – Asheville

Website Banners can be to the point. No stock images here, we even grew the vegetables.

Website Banner Ad

Betterday Productions – Asheville

Banner ad created for the Asheville production of Bent.

DESIGN STUDIO In the Woods

posted in: Zillion Projects | 0

Designing the Tee-House Design Studio begin life as a 3D Google Sketchup plan. I worked with design in 3D for quite some time – fine tuning the design elements. Figuring out how to incorporate transparent walls into the design.

The design concept began while spending time in the woods (located beside my home). And, how during the summer the woods are much cooler. As a graphic designer in Asheville, I create many creative solutions. For an extensive collection of projects. And standing in the woods in the summer of 2012 my creative mind began wondering what it would be like to have my Graphic Design Studio in the woods.

At the time the one thing I did not ask was if the project could be possible. I simply began with the 3D floorplan. And from the 3D floorplan, we had the platform installed. Framework added. Walls, roof, windows, and doors fitted.

Exterior of Design studio.

The Design Studio is taking shape. The roof and walls are in place. The front door and windows both work. The light is amazing – with more than two full transparent walls.

Asheville Design Studio

 

Interior of Design Studio.

Asheville Design Studio

Creativity in the woods.

GRAPHIC: Marketing Series

How to make image text searchable

Example of how to layer searchable text over your website graphic. A great method to keep your graphics up-to-date. While improving your SEO ranking.

Sample of series of marketing graphics created to promote computer classes.

What made this project interesting was how I coded the graphics into the website.

We know that Search Engines do not read text in graphics. Having searchable text is one of the most important elements for any website. I created a practical custom CSS solution. That is visually pleasing to the website visitor, while capturing interest of the search engines.

NOTICE: you can not select the text from the top part of the graphics, but you can select the red notice text. My method makes the graphic content completely optimized for the search engines. Continued

CSS: Retrieves posts from another website

Cross-Pollinate information

With CSS - cross-populate information Many successful website have more than one domain. Often to attract a larger share of the market. A great way to cross pollinate visitors is to share information.

The images shows how a  live feed from one WordPress website to another looks.

I created code that retrieves the feed from another website. To improve the function, I also created a few filters. Continued

LOGO DESIGN: The first step of Branding

A logo is not a magic wand. A well-managed brand can do much to create a loyal customer base. However, a logo can not take a bad product and make it good.  A logo can not change how a corporation, group, or organization is run.

A logo can represent a good business repetition. A well-designed logo joined with strong customer support and reliable products – creates a strong logo.

The standard practice of having a business logo got momentum in 1862 when Guinness included the symbol of a harp on its bottle. From this moment forward the concept of creating a household brand was adopted.
With every new brand being differentiated by a visual symbol.

LOGO DESIGN Asheville Dental Care

LOGO DESIGN: Web Design

BRANDING: Asheville

  • Asheville Salon
  • Asheville Dental Care
  • Asheville Holistic Dentist
  • Underground Weaver
  • URTV
  • Redline
  • Soapbox Farm
  • Unilever – Rexona
  • Chromedome’s
  • Exxotic Boa Clothing
  • Explorerpups.com
  • Hands on Health
  • E-CycleUs
  • Asheville Adobe User Group
  • Irish Guy Productions
  • Beach Mountain
  • Less Impact
  • Dog Day News
  • Sweet Carolina Labradoodle

Continued

PHOTOGRAPHY: Product Photography – Shoes

Asheville Product Photography

I do enjoy to work with other small businesses in Asheville. Like the digital media service that I offer to the Asheville market. Many of my Asheville clients have a special product line to offer.

For my clients having a fast turnaround on product photography is essential for the product lines online success. There is no time for high-fashion seasonal items to sit around. Due to the limited selection of these shoes, I choose to photograph the shoes in the store. Reducing the turnaround time to posting the shoes to the Asheville website. Creating a shopping cart that can deal with items that are limited is difficult enough, without dragging on the product photography.

Product Photography

Product Photography in Ashville by Irish Guy; Gary Crossey.

Asheville Photography Usage

Images were used in postcards, web site and print ads, as well as the online store.

Photography Asheville

For this shoe collection – I went to the store to capture the catalog. Even then, some of the shoes were already sold by the time they made the shopping cart.

GRAPHICS: Signage

Enter the Earth – Asheville

Outdoor Signage

Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.

 

WEBSITE DESIGN National Brand

Rexona Crystal Brand Website Design

International Logo Design Getting to refine to the Unilever International Management Training Website was an excellent project of coding tricky.

The Rexona Crystal Training Website is a stellar example of ActionScript showmanship at it’s finest.  Inspired by Superman, and his Crystal home. The website was not built for the public – but rather was a special training tool – most used accessed the data via a DVD and private online network. Given the controlled environment for deployment – we were able to deliver media rich content to the viewers in a way that a conventional could not be trusted to do.

While it is not possible to share the website content – it is fair to say that much of the content was solid information of compounding data. Creating a visual environment that could transfer the data-heavy content into an engaging training opportunity.

Web Design Asheville IrishGuy Graphics

Continued

GRAPHICS: Asheville Adobe User Group

Creating the branding for the launch of the Asheville Adobe User Group. The project inspiration began in the photo studio with the colorful paperclips. The paperclips were playful and colorful to work with, granted a few of the “To Do” tasks had to be flipped around in Adobe Photoshop – can you figure out which paperclip tag was altered?

Over time the purpose of the website header banner changed, here are four different designs that were published.

Keeping with the same bright, cheerful color palette, I created an array of website banner ads for the launch of the Asheville Adobe User Group, and the Facebook Business profile graphic for the Asheville Adobe User Facebook page.

VIDEO: Lust in Space

Animation by Gary Crossey (aka IrishGuy)

Lust in Space

Animation by Gary CrosseyLust in Space an animation project for Club NV, Atlanta.

I created the female character in 3D with a cartoon rendering. Visual effects were created using ActionScript and rendered via code rather than being a timeline based animation. The same character appears in a Quality Forward public announcement.

GRAPHIC: Postcard

South Beach Condo

Most all of my Graphic Design work gets impacted by my photography in some form. However, with this marketing package the photography takes center stage. 

Marketing for vacation rental for South Beach condo. The photos were posted on vrbo (Vacation Rental By Owner). Creating the multipanel images reduced the cost of posting images by a third.

ASHEVILLE BUSINESS CARD: Irish Guy Productions

Asheville Business Card Design

Front of Business Card Design

 

The Irish Guy Production business card was one of those perfect print jobs. The business card is bright and cheerful. With crisp colors and bright white.

Printing your Business Card

Use a printer you trust. The most expensive print job is not always the best. Arrive at your printer, as their customer with a design that is not difficult to print. Present the printer with a design that can make you both shine.

Back of Asheville Business Card Design

The Business Card Design

There was a time (not so very long ago) that business cards held a very active role in business and networking. Today, the role of the business card has lessened – while maintaining an efficient way to exchange contact information quickly.

Asheville Business Card Design for Designers

Designing for a Brand

During the branding process for Irish Guy Productions the color palette was clearly established. NO green!  Blue was removed during the early design submissions – as it may be perceived too masculine when paired with “Irish Guy.”

The color branding for Irish Guy Productions ranges from soft candy pink to hot pink. While being toned down with lots of white space, black, and light gray.

Business_Card-Frank-Ramirez

asheville-business-card-designDesigning a business card for a brand couldn’t be easier. And, for most businesses, should be the first graphic design service you have when you can simply relax. A business card project means that your business logo is done (whoo hoo!)

Creating a business card is that first project that will follow your Business Branding Rules. For those businesses or groups who have done the work to define a well-formed Brand Package – then the business card is a time to REJOICE and ENJOY your hard work. During the Business Card Graphic Design process look for design discrepancies from misinterpreting the Branding Guidelines.

Visit the Irish Guy Production – Asheville Website Design and SEO Services

WEBSITE DESIGN djiguy

Website Design for Asheville DJ

Creating the brand, motion graphics and one-page website for the DJ iGuy project was a fun coding project. I created the website using advanced HTML 5 and CSS positioning. CSS can move the content around the screen. Unlike other one-page, that can either go up and down or right to left.

Watch the Website Motion Graphics.

Building sites in Dreamweaver with advanced coding is an excellent showcase – not ideal for updating. The DJ iGuy website could move in four directions – up, down, right, or left. The HTML 5 sites are ideal for static web content. Or for a small website that does not have to be often updated.

Animated GIF

One Page Website Design for Asheville Design
Click Website Design to Enlarge

Other Graphic Design Projects for djiguy.

PHOTOGRAPHY: Product Photography

Asheville Local Business Photography

For many years Ny Native Ireland was a popular business in downtown Asheville. Over many of those years I got to work on a wide range of projects for the Asheville Business.

Beginning with photographing many of the popular product lines. I went to the store and shoot the images on location. For special, or difficult items to capture, I would take those to my Asheville photo studio.

Here is a small collection of the Asheville store product photography.











GRAPHICS: Print Ads

GRAPHIC: PRINT AD – Asheville Pride

Newspaper Ad – Ran in Mountain Xpress Asheville, and other local publications. Recto Rocks!

Print Ads – Asheville

An experienced graphic designer understands that at times there are limitations. In the print world you have to be aware of ink, paper, printer experience, and maintaining readability.

For Enter the Earth Asheville, I created a template approach to their ads – as the information would change slightly between ads. The owner also like to create instant handouts – I created a 4up black and white ad that he could take to FedEx and make hundreds of copies for a low cost. Using this method allowed the owner to customize his message for each trade show, while waiting to print on-demand would reduce the overall printing costs.

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Animation: Stone Pawn

posted in: Animation, Zillion Projects | 0

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Working with 3D models

Working on these 3D moving Chess characters was a real treat. The figures were created using Poser. I used Adobe Photoshop to contribute to creating the complex texture maps that make up the stone and metal of the characters and the chrome base.

Increments of time

I found that creating a displacement map on the figure increased the stone texture. High Contrast 3D lighting provided the warm tones.

Stills of 3D Characters

3D Figured created by Gary Crossey 3d-figure-gary-crossey

Video Shorts

Test footage of Chess Pew Movement.

Test Footage on how the character would move across the board.

GRAPHIC: Business Card Design

Business Card Designs

Oh the days of business cards. These little paper notices that sought your attention. The business card doesn’t play the same role that it used to. Today ranking number 1 for your search term will generate more customers.

Google Ranking impacts the Business Card

Since IrishGuyProductions began to rank number 1 for the search term “Irish Guy” – we found less of a need for paper business cards. But in keeping true to our brand our Business Card has a clean, precise design. With rich reds and hot pinks that balance with the stark  white. The front of the business card was a high gloss, while the back has a smooth matt contrast.

* Brian Jones worked on some of the business cards featured.

 

PRINT: Series of Ads

Trade Show Print Ads

The print ad design kept the message simple, distinctive, and focused. Designed for people attending the trade show to easily locate booth. Many customers commented on how easy the ads were to locate in the event brochure.

The ads began by photographing the merchandise. Once a collection of product photography was created the ads design we finalized. The ad campaign successfully ran for three years – with slight adjustments to body copy, layout, and product photography samples.

Click thumbnail to enlarge print ad samples.

Asheville product photography for ad campaign





















 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MOTION GRAPHICS: The Irish and how…

Video Design – Asheville

Gary Crossey Video DesignCreating the VIdeo Design for The Irish and How They Got That Way by Frank McCourt (author) was a great honor.

I shot most of the footage and photography for the production in Ireland. The video content loaded on three screens, with 172 cues.

http://www.abouttheartists.com/productions/48719-the-irish-and-how-they-got-that-way-at-fulton-theatre-march-16-april-2-2006

WEB DESIGN Portal Website

Asheville Portal Website Design

Clean and precise graphic design solution for Asheville Portal site. Showcasing and connecting the six user resources provided by the Asheville design firm. The icon graphics are Scalable Vector Graphics (SVG). The SVG format is naturally a small file size. Small file sizes reduce page loading time.  This website was developed to load in under a second – on any device.

Asheville Portal Website Design Continued

MOTION GRAPHICS: Prides Crossing

Prides Crossing was such an interesting two act play. Watching the installation come together was amazing. Maybe that was the reason why my first week of creative production was very slow. I felt overwhelmed by the theater. Everything was too grand, and organized. I was the tech guy, and my office was in the middle of the oldest opera house in America. Just outside the theater there were young Amish men on horses. Lancaster was the place I had my a grilled Caesar salad – and became an instant fan.

The play was beautiful. The story was told in scene, that were each their own timeline. My job was to create the visual projection that would be used to transition begin scene, as the story skipped around different timeline. I loved the depth of time I got to design within. Granted each time slot had to be precise, but for one production I had to pull in different (precise) design elements for that time period.

The furniture on the stage was protected – making them easy enough to move off stage. The transitions were large and visual, while completely soft and gentle.

The play opened with a kaleidoscope image projected on the full height and width of the screen – a visual prelude to the story unfolds.

I will always miss Michael Mitchell (Director). Michael was such a brilliant director and I loved Michael very much.

Backdrop Designs for Video Installation

Creating graphic design that will be projected is awesome. However, you quickly discover that a little goes a long way. When designing these backgrounds – the director wanted to set the tone for the time period and placement.

Act I -Scene 1

  • Opening to kaleidoscope
  •  Audio begins 1.30 min
  • Bedroom – Hint of water

Transition to scene 2 :17 seconds

  • Sail boat imagery
  • Swim – Car – Swim
  • Clears the scene of images.

Transition to scene 3 :15 seconds

  • Crashing water to clear scene

 Transition to scene 4 :15 seconds

  • Slow Transition to kitchen.
  • Water crashes in to bedroom.
  • Use image to reflect the 3 chimes.

Transition to scene 5 :11 seconds

  • Start with swimming footage.
  • Calm water may extend longer

Transition to scene 6 : 21 seconds

  • Horses slowly enter either side
  • Oil painting – Wallpaper pattern
  • Bring in the elegant images
  • Horses run into sea
  • Water floods up

ACT II – Scene 1

  • Opening – Fade to Still
  • Insert a dance selection
  • Boat -Swimmer – To party dancer

Transition to Scene 2 – NEED TIME

  • Staircase – All men oil painting
  • Very quick snap transition

Transition to Scene 3 – NEED TIME

  • Purple flowers – Lily BG – Gold Frame

Transition to Scene 4 :17 seconds

  • Still moving into position 2 seconds
  •   Front Projector – Row of chairs
  • Rear Projector

Transition to Scene 5 : 45 seconds

  • Part 1 – Church pulls back and out
  • Part 2 – Left – Flower pot

Transition to Scene 6 : 66 seconds

  • Part 1
  • Part 2 – Running to water footage 

GRAPHIC DESIGN: Print

While the format for this print ad is long and tall. It may not be the easiest format to showcase well online.
Asheville Print advertising sample by Gary Crossey (aka IrishGuy)

Asheville Print Advertising.

For most businesses print advertising is that extra word-of-mouth. While most businesses do benefit from marketing – you do have to know when and where you advertising dollar is best spent.

For the series of prints advertising designs I had to first photograph the products. Once I had the photography collection I created a base template with InDesign.

While the template did serve to reduce graphic design time – by bringing all the design assets (logo, photography, styles) together into one place. The ads were always different sizes, with different artwork, and a different list of features – which always required design considerations.

Product Photography

Shining products photography with iridescent showing that luminous different colors from direct angles.

Outside Signage

All weather signage. This is the graphic for a huge outdoor all-weather banner. The finish had a nice matt finish that stopped the sign from reflecting in the bright sun of event lights.

banner

Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.

GRAPHIC DESIGN: Print Ads

Black and White Print Ads

Print Ads for small Asheville business. I created a large series of black and white print ads for Asheville ETE. The ads appeared in trade show mags to promote the locate of booth and update customers on current product line.

Product Photography for Print Ads

The ads include my product photography. I did the photography for ETE. Here are some of my product photography samples that were used in these print ads. Often the test of design is – does it hold up in black and white? In the case of my Asheville print ads. I designed the ads and shot product photography to stand up to being printed in black and white.

Asheville Black and White Print ads samples created by Gary Crosser

Black and White Print Ads – Simple handout. The client often needed extra hand outs at certain events. “Certain” events – meaning that upon arriving at a trade show the client would quickly discover if the trade show was busy or not. On off years trade show numbers were off. To off set the huge printing and marketing budget for my client I created a simple ad that he was able to have printed at quick print (when he needed extra hand outs). The handout does not include product photography – as I was never quite sure how the print job would be. The client was instructed to have the flyers printed onto a mix of color paper.

Asheville graphic design - black and white print ads saeries by Gary Crossey

During very busy trade shows the client always had a backup plan to get he’s marketing plan and contact information into your hand.

 

ANIMATION: Trapped in Time

The Tapped in Time section of Alice – The Ballet is when the White Rabbit proclaims I am Late. During the Ballet the stage was washed with digital numbers.

Asheville Animation Sample - Green Number Animation - Alice the Ballet

The Trapped In Time – midnight strikes.

Asheville Animation Sample by Gary Crossey for Alice - The Ballet

Digital Numbers

Digital Numbers created by Gary Crossey

Trapped in Time – Larger scale.
Trapped in Time - Animation by Gary Crossey

VIDEO FOOTAGE Alice – The Ballet

The trapping in time scene from Alice – The Ballet. The animation I created were broadcast across the stage. The digital numbers cover the White Rabbit. I liked the idea of using digital numbers to connect how the footage was created. Everything captured, edited, and burnt to digital format.

VIDEO: Trapped in Time

ANIMATION Clock Hands

Animated Clock Hands created by Gary CrosseyWhen I began design work for Alice – The Ballet. The first visual concept that I needed to face was TIME. Alice is Wonderland certainly has many dips and turns in the storyline. While the theme of manipulating time remains constant.

Animation Clock Hands

Prior to the opening of the ballet – my clock hands were projected on the theater curtains. First as a still image on thick red velvet curtains.

A short animated GIF – of the beginning sequence.

As a digital artist I tend to have a strong visual idea in my head – and I then set about creating that image. For the Alice Ballet the hands of time I needed the clock hands to regal and strong.


The audience were greeted with the clock arms. First, as a still image of the clock. Ten minutes before the start of the show the clock hands began to move. The clock animation is used during the opening and closing of Act 1 and 2.

Time Keeps Moving – bending time is always possible when creating visuals for Alice.

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Time Animation

I am such a big fans of After Effects. I am a power house junkie with After Effects. I can think of a better reason than to use After Effects for my clock animation

From the basic animation of the clock hands I was then able to expand the look, feel, texture, and tone of the animation.

Backdrop Clock Animation

The backdrop clock animation was a fun layering effect. Again playing with the visual idea of time, and the rabbit hole, and falling.

Design Elements

The metal texture of the clock is my reflection on the staircase of Lloyd Bank in London. It was a cold Sunday morning. The bright polished metal and outdoor piping all looks super cool.

My bright red winter coat and testify to how cold it was. While also creating the constant of color against the metal panels of the bank.  I refined the texture and tones in Photoshop.
Asheville Animation Sample by Gary Crossey of Irishguy

PRINT AD: Series

Asheville Print Ad for National Trade Shows

Asheville Print Ad series created for small business. While the client is local. They are a global player . They manage fragile items that they discover from around the planet.

Asheville Print Ad sample by Gary Crossey (Aka IrishGuy)

How I designed my Asheville print ad series

When I design for a print ad series.  I begin with reason and logic. It is important for me to visualize the big picture. For me to connect with the target market. And for the print ads to reach their goal.

Questions I asked before I designed my Asheville print ad series.

  • Who will see these print ads?
  • What do they need to know?
  • What are they looking for?

Asheville Print Ad sample by Gary Crossey

Asheville Print Ad Elements

While some people can claim graphic design for a print ad. That is not the case with this series of print ads. All design aspects of this project were handled by Irish Guy.

  • Logo Design – Created Brian Jones & Gary Crossey.
  • Product Photography – Gary Crossey.
  • Graphic Design for Print Ad – Gary Crossey.
  • Website Design & Development.
  • Product catalog, with online store and shopping cart.

Ground Work for Graphic Design

This project required layers of planning. Photos of the products had to first be taken. Given the reflective nature of the product line creating print quality images is difficult.  Each picture required a custom approach. The photo collection I created was quickly approved.

A series of print ads followed. To ensure print quality – I handed all of the digital files for the printer. Providing the printer whatever format best meet their needs.

The print ads ran in a national trade mag. Reprints of the ads also ran. Different versions of the ad ran – with various product line changes and feature product.

What direct the design choices for the print ad?

I did my research. I reviewed years of similar trade show mags. Their primary focus is BUSY. Overload of images – everyone is trying out do everyone else. Which is fine. As long as you use graphic design and typography principles to reach your target market.

Or limit your you curbside appeal – and pile everything into your ad.  For this series of print ads – the client wanted to set his higher quality product line apart from everyone else. Some of the lines they have global exclusive rights to.

The design focused on either one featured item. Or, a small collection of similar high quality items.

The marketing  objective of the print ads was too provide the location of the Trade Show booth. And an insight to their featured product line. Most participants of the trade show first review the trade show magazine for vector booths they want to attend. I trimmed the ads with bright memorable colors. Making the ads easy locate in the mass of other ads.

Reduce Graphic Design Costs

To reduce graphic design costs the print ads were converted into InDesign templates. The templates were easy and fast to update with new feature photography and product listings. The templates had four different variations that could be adjusted for most basic print requirements. The template deployment saved my clients hundred of hours in labor costs – that was better used to advertising costs.

WEBSITE DESIGN HAIR Production

Asheville Web Site Design for Non-Profit

The Asheville Hair Project was a fun experience. Creating a fun hip website with Dreamweaver is always fun. The website was a favorite tool for the Asheville production – with many media outlets crediting the internet site as their source for information.

The Asheville Hair Project also sold the tickets from their website.

Asheville WebSite For Local Production

I also created a series of digital animation projections for the Asheville Hair Project. The American Flag Dancers animation played during the closing scene of the production.

DESIGN: Set Design

The Door Scene. Some artist look back on their work. And with experience can see something different they would have done. I do not feel that toward these doors. At the time, I loved creating them from my photography and drawings. Each door projected on to a moving screen. The dancers interacted with the moving screens.

Asheville Stage Set Design

DOOR 1 – The Snakes 

The red of the door with the iron work protected so well. The difference between the dark tones and the orange-red saturation work prefect. The snake really do look quite evil.

Asheville Stage Set Design

DOOR 2: Two Heads 

The doors came from my own photography collection. What I didn’t have image of, I drew. These doors were shown off on stage – scaled larger than life. The 3D effect at the top of the door and the lower corners is an old disco ball. The teeth from the monsters head is the Needle (Center of Dublin). I like combining textures and tones from different time periods.

Asheville Stage Set Design

DOOR 3: Little Door

The small door had a quick scene when door opened for a short animation. On stage the door animation and stage lighting for the effect of light coming out of the door.  Really great effect – that out a full house roam every-time.

Asheville Stage Set Design

DOOR 4: Knockers.

The 4th and final door is the most plain of the designs. On stage, this door was beside the 3rd door – that had an animation scene – that the audience were to engage with. Pull the design back on this door kept the interest in point.

Creating work for a moving screen

Two doors came from one projector. To ensure that the image rests correctly – when arriving at an angle. This is where the math comes in – and the artwork starts to look a bit like this.

 

PHOTOGRAPHY Architectural

Asheville Architectural Photography by Gary Crossey

Before the Wicked Weed in Asheville. There was a short period when the Asheville Hardware store was downtown. Just before the opening, the client was eager to have Press Releases and marketing about the grand opening to include their branding.

However, when I arrived to for the Architectural Photography – the signs had not been installed. I photographed the building and added the log to the photos in Photoshop. Below is an example of the sign that the client had during the photo shoot.

Before added the logo in Photoshop

Asheville-hardware

 

MOTION GRAPHICS – Alice

Multi Media Installation

Alice opens with the story of falling down the rabbit hole. The opening for Terpsicorps Theatre of Dance “ALICE” production began with an 8 minute multi media segment. The stage design included three projectors. Two front projectors and a rear projector. The depth of images that could be created on stage with three HD projectors was incredible. As the designer of all the media content – it wasn’t until the dancers were in the theatre that I actually saw the installation at it’s true size. AND WHAT A SIZE!

FULL STAGE BACKDROP (very large projection).

Alice

Motion Graphics by Gary Crossey
ALICE – Video installation for Terpsicorps Theatre of Dance.

Director and Creator: Heather Maloy.
Motion Graphics: Gary Crossey.
Graphic Design: Brian Jones.

Down the Rabbit Hole

The opening scene of Alice falling down the rabbit hole, with Heather Maloy (as Alice). The sky and trees were shot on a reclaimed beach near Jacksonville. The trees were bleached from the sun and had such interesting forms. I tried to capture arrangements of branches that resembled the form of the dancers.

Color appears as Alice enters the rabbit hole. The rabbit hole footage was created from the lighting inside the tunnels in Asheville and laying with After Effect.

Alice: Ballet – Motion Graphics by Gary Crossey

Artwork: The Clock

Graphic Design Asheville by Gary Crossey

The silver clock featured in the rabbit hole and the White Rabbit being trapped in time was my grandmothers 70’s wooden clock. After photographing the clock, I covered the wood with the silver Lloyd’s bank (London) metal doors. The red on the animated clock hands is the reflection of my red jacket against the huge diamond metal doors.

Asheville Design Production

Hall of Tears

The Rose Garden

News Articles & Asheville Media Reviews

ANIMATION Rabbit Hole

Opening Scene Design by Gary Crossey

Creating the Rabbit Hole scene for the Asheville Ballet of Alice was one of the most famous scenes of the entire production. The rabbit hole was not only the first color scene, but it was also one of the few scenes that were completely made of video – with on live action. All the dancing and effects were recorded, and I got to do my bit!

Opening Scene

Research for the Rabbit Hole Scene

How to create the rabbit hole? While others may turn to After Effects for all of their special effects I prefer to look at the real world. In Asheville, there are a few tunnels – and that is where my creativity took me first.

I began by walking the tunnel with my camera.

Research for production - rabbit hole1
Recording interesting design aspects.

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Falling Down the Rabbit Hole



BRANDING: Asheville Business

Business Card Design for Asheville Firm

Asheville Business Card Design by IrishGuy Graphic Design

The Fastfwd Website Hosting Business Card design worked so well. The print job was perfect (and very cheap). The front of the business card is covered with a UV coat. The UV coat adds a layer of shine. The UV coat also saturates the colors. In the case of the Asheville Fastfwd Business Card design – the bold red to black design bars really popped!

Graphic Design by Gary Crossey aka IrishGuy. Business card design for Fastfwd Asheville.

The great thing about my design. I create all of it. The patterns I use I either photograph or draw. I am not online searching for the images I need to make my point of view. I control my design and development (unless its collaborative – even then with strong design options).

The first design option I have as a graphic designer. Create your own. With the Fastfwd business card design. I wanted the visual to be something grounding but with motion.

Weeks before I had photographed the Belfast Airport. The outer walls have these amazing piped walls. The grooves and highlights provided me with the motion. Including an element from home provided the grounding.

While most of Belfast Airport exterior photography do not include the wall fasting. I choice to include the fasting on the business card. The knot was the active working part of the walk – without the knots are work – the wall will blow away. The knots were the design and tech crew at Fastfwd.

The front of the business card design was the company overview. The back of the Fastfwd Business Card is a micro view of the personal contact information.

The back of the business card is same image zoomed into a section of the photograph. The crop was tight to create the sense of self. One person. Following with heavy white type – I added the contact information.  With phone contact on the left. And online contact on the right. The contrast between red, black and heavy white was perfect for the cheap print job.  I am a firm believer, if you use cheap printing – do make it difficult.

The Asheville Fastfwd Business Card Design follows all the basic rules of graphic design. And, printed perfectly for less than $0.001 each! Now that is good graphic design.

Asheville Business Card Design by Gary Crossey

NOTE: Fastfwd Media Design is now Fastfwd Online Services.

WEBSITE DESIGN: Shopping Cart

Website Design for Asheville Local Business

Building a successful online store is an enormous task for any business. Add in the difficulty of maintaining seasonal (one-of-a-kind) inventory.

Even by today’s standard, the shopping cart website is user-friendly and engaging. With easy to use navigation. And a color palette that is easy on the eyes for online shopping.

Asheville Local Store - Shopping Cart Website Design

Continued

GRAPHIC: Poster

GRAPHICS: Poster Designs

Graphics – Poster Design

Events Poster

How to take lots of information and transfer into a events poster. There is something to do everyday… and some more, though it is also “May Madness” a fun poster design for downtown Asheville nightclub.

Graphics – Poster Design

Girl Scouts of America

Poster created for the Asheville Girl Scouts of America.

Someday, I’ll locate where all the dessert drawings that I created for this project! There are some super cute cakes.

Graphics – Events Poster / Book Cover

Book cover for Interactive Design conference hosted by AIU.

GRAPHIC: CD Covers

Graphics – CD Cover & Mixtape Promotion Banner

A collection of the minimization CD cover artwork created for some early DJ iGuy downtempo mixes.

DJ iGuy: Lust in Space

Underground Mixtape from Mary’s Atlanta.

DJ iGuy: Spaceman Arms

Downtempo lounge mixtape for Larue’s Asheville.

DJ iGuy: 115 BPM

A winter chill mix featuring tracks that run at 115 BPM.

The photography and graphic design were created by Gary Crossey.

DJ iGuy: Enotone Mix

I shot the photography a number of years ago while visiting Belfast. With Adobe Photoshop it is easy enough to convert a 300 year old stain-glass window to something more modern.

DJ iGUY: F**K off & Dance Winter ICE mix

The 3D character was borrowed from another project. The figure is part of an animated piece. The model was created in Poser and Adobe Photoshop. I draw the textures for the 3D model in Adobe Photoshop, then slowly layered them onto the model. The figure represents the hands of time, and are swinging like the pendulum of an old grandfather clock.

BUSINESS CARD: Exxotic Boa

Business Card Design - Asheville IrishGuy Gary Crossey - Graphic Designer

Business Card Design for Exxotic Boa Clothing. 

Working with Exxotic Boa Clothing was a wonderful experience. And the beginning of a dear friendship. The business card design was part of their branding package.

Visually, Exxotic Boa Clothing knew what they wanted. Their clothing line is unique. Often one-of-a-kind. My clients want stylish and timely – no fads.

The business cards design was part of the larger Branding Package that I developed for Exxotic Boa Clothing. The Branding Package included:

  • Logo design*.
  • Business card design and printing.
  • Website design and development.
  • Video shooting, editing and special effects
  • Fashion photography.
  • Design online clothing catalog.

What inspires a Business Card Design

Inspiration for the Business Card Design came from the website. The website design is a piece of art.  www.exxoticboa.com

The website is technically brilliant! With Master Coding at on every level. Including loading content from three servers.  The graphic design aspects of the website was of the greatest importance.

When it came to designing the Business Card. most of the graphic design work is already done. By this stage of the project I had the Graphic Design rules established.

  • The logo was set.
  • Color systems and details from website was set.

The power of well-developed Branding Package in action . All future projects and designers are not having to second guess visual solutions. With Branding Guidelines in place it reduces the time required to transfer design solutions to business needs.

*Logo Design – the Exxotic Boa Clothing icon of the woman was originally drawn by someone else – I refined the icon and incorporated the icon into the logo design.

WEB DESIGN Historical Site

Interactive family tree website.

Historical Website opens with the extended family tree. Many of the family members died during the Second World War and no photos were available of them. The website objective was to collect information and pictures of the entire family tree.

Each family could also few just their family tree – with each icon active to launch the personal profile of each family member.

Each family member was given their page. That viewers could add information, photos, and at times the person name (which had been lost over time).

historical_website_design_homepage
Click to Enlarge
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WEBSITE DESIGN Asheville Retail Store

Asheville Retail Website Design

Oh, the days of Flash were a fun time for website design. Sure, connection speed was certain. And, smartphones or tablets were a far off idea. What Flash did deliver to the internet user was motion. The My Native Ireland website was a project of passion. I do miss my Curved Scroll Bar – it was quite fancy (even for then). I wrote the ActionScript to create the scrollbar to find the design of this website. The paint brushes I created in Adobe Illustrator. The entire site had a sense of soft movement – which captured the Asheville store so perfectly.

Banner design by Gary Crossey

Asheville Website Design Example

Screen Captures of Web Site

As a Website Designer and Developer, working with Flash was fun!

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PACKAGE DESIGN Award Stand

Graphic Designer approach to awards

An essential function of graphic design is to convey information. As with music, design sets a mood and creates connections. Graphic Design tells the viewer how to respond to the entire message embodied in the graphics.

For Unilever – they wanted their international managers to feel appreciated during the ACCA 2002 World Conference.

We proposed the design solution to embody the product line.

ADVERTISING Print Ads

Series of Asheville Print Ads

The series of black and white print ads created for My Native Ireland (Asheville). The graphic design of the ads follows the company Branding and borrows graphics from the website.

The client hired us for Product Photography, Copy Writing, Graphic Design, Printing, and Distribution. We photographed the product in the downtown Asheville store.

Asheville Print Ad - Diana Wortham
Diana Wortham Program
Asheville print ad
Highland Games Print Ad
Asheville graphic design sample of print ad
Mountain Xpress Asheville Print Ad
Asheville Print ad - Graphic Design Sample
Rapid River Print Ad

 

GRAPHIC: Tradeshow Posters

GRAPHICS: Tradeshow

TRADESHOW GRAPHICS – American Intercontinental University

There were so many parts to American Intercontinental University tradeshow.

The trade show booth had the five large posters installed toward the back of the booth with the multimedia presentation played in a loop.

Credits:
Multimedia presentation and visual effects created by Gary Crossey.
Art Direction, Character, and Background Art created by John Ryan -DAGNABIT.
Music by Transcendence (thanks guys for letting me use the score).

Tradeshow Posters

There is nothing more fun than printing in large format. The American Intercontinental University Trade Show Posters were over 5 feet tall and mounted on to a firm foam cord. The five-panel poster installation looked awesome.

I began the project by creating the orange 3D circle. The circles were created with thin layers of digital glass. I was surprised that the tube like quality of the orange circle graphics actually printed so well – the sense of 3D really did pop.

The silver texture in 2000 was a digital challenge – which I was certainly up for. The silver texture was created with fine gradients, noise, and blur effects. The printer did an awesome job to preserve all of the reflective textures and surfaces – ONLY WORK WITH A TRUSTED PRINTER.

WEBSITE DESIGN: TV Channel URTV

Asheville Website Design Sample - Animated Navigation Bar

Asheville Website Design – TV Station

Building a website for your local TV station is a great horror. Working with the URTV group was a fun project.

The brand and style of the Asheville TV Station were carefully planned. The launch of the website provided the Asheville members with the ability to book equipment, upload new content, connect with other Asheville TV producers.

The design goal of the website – simple and clean. The entire website design was about form and function, while also looking for ways to more expressive.

Asheville website design sample created by Gary Crossey IrishGut

Custom Navigation Bar

Custom Website Navigation

The Asheville TV station URTV website included a great deal of information. However, it was quickly discovered that the website main focus for visitors were 1-of-4 web pages.

Given the draw to these four pages – I quickly created a custom navigation system that would let the website visitor access these four web pages directly.

The use of the remote was a design element that we all liked. Each website page had some type of digital tool or code.

 

 

 

WEBSITE DESIGN: Asheville

Create a Small Business Website

Asheville Small Business website (before there was Wicked Weed). Was created to include the following functions:

  • Easy to use the drop-down menu.
  • Interactive events calendar.
  • User login – and ability to make revisions.
  • Basic shopping cart.
  • Website Photo Galleries.
  • Embed youtube promotional video.

Gary Crossey created all the graphics, photography and promotional videos for the website.

Asheville Website Design by Gary Crossey IrishGuy Graphic Design

Product Website Pages

Asheville Small Business website by IrishGuy Gtraphics

Asheville Product Photography for websiteHaving an online program that looked good and functioned are difficult to find online. When created the Class Schedule page for the site I used dark & light contrast for the date, time, and cost. While opting for a light, less stress on the reader’s eyes. Soft green background with crisp black type.

Web design by IrishGuy Graphics

 

DIRECT MAIL: Georgia Public Television

Direct Mail Sample

Direct Mail created to promote the movie The Chattahoochee River: Muddied Waters, Clear Solutions.

Direct Mail - Graphic Design Example by Gary Crossey For Asheville IrishGuy Design.

One of my early direct mail projects. Created for The Chattahoochee River: Muddied Waters, Clear Solutions movie on Georgia Public Television GPTV. The graphic design project began with the beautiful photograph shot by husband and wife team – Joe & Monica Cook. The photographers shot a series of photos while traveling down the Chattahoochee River.

While the direct mailer had a great deal of information to share. I worked closely with Angela Carroll (Assistant Director) to create a design that was precise and clear to understand. This was a call to action – the movie was a call to action. An awesome graphic design project that I am proud I was part of – even if it was only to design the layout for the direct mailer.

IMDB: The Chattahoochee River: Muddied Waters, Clear Solutions.
DIRECTOR / WRITER: Fran Burst-Terranella.
PHOTOGRAPHY: Joe & Monica Cook (read more about the photographers on the GPB website.

VIDEO Art Installation

Media Installation by Gary Crossey

Creating visuals for an art installation can mean many different things. Media Installation

For the Gorgeous art installation, I used mostly frame-by-frame animation. Each frame created in Photoshop (27 frames a second). Combining the photography of Bart Peeters – I deconstructed the images in multilayers. Each layer reveals the newer self. The more understood. The more exposed.

Part 1

Part 2
Currently Uploading

Part 3

Part 4

Part 5

Part 6

Part 7

Part 8

Part 9

PACKAGE DESIGN: Box Design

Asheville Package Design Prototype

asheville_package_design_prototype.jpg

Asheville Package Design Prototype

The fundamental concept for the Fruit Bytes Package Design prototype was to help the end user organize their digital media by color sorting. Each color represented a fruit of the same color.

Asheville Package Design Prototype

 

The fundamental concept for the Fruit Bytes Package Design prototype was to help the end user organize their digital media by color sorting. Each color represented a fruit of the same color.

GRAPHIC DESIGN: Organize with Colors

  • Red – Strawberry.
  • Yellow – Lemon.
  • Orange – Orange.
  • Green – Cucumber.

During testing end users reported that they enjoyed the bright cheerful graphics. The overall impression was that most computer related accessories were dull and uninspiring.

The Fruit Bytes product line proved to be user friendly (and likes) as the discs that was easy to find, visual to organize, and something the the user could keep track of without losing.

Page from Annual Report

Page layout by IrishGuy Gary Crossey

Asheville Package Design Prototype

Illustrator

Asheville Package Design Prototype

Package Design

Package Design

Package Design by Graphic Designer Gary Crossey

WEBSITE DESIGN: Fastfwd Media

Website Design

Website Design

All success sites begin with a mock-up.

For Fastfwd, the mock was clean and precise. With content in five central sections – and each chapter assigned a color code.

The website visitor could also access website content by click on 1 of 3 menu drawers.

  • Sections – with labels and color code.
  • News
  • Quick links – most recent content.

The Fastfwd prototype built with ActionScript. While the website framework is clean, open, and neat. The white background is serving as an interactive stage where the viewer can interact and watch content unfold.

Planning Website Content

Most businesses fail to spend enough time on considering how their site content is to present. For most websites it seems sufficient to toss the content simply at the screen and run away.

Personally, I do not like that method of managing website content.

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asheville-website_design_media_firm_modern_design.jpg

Website Design

 

 

 

 

GRAPHIC DESIGN: Poster Design

Poster Design by Gary Crosey
drawing_by_gary_crossey_paintingPoster Design

PROJECT SCOPE: Create a large poster to cover the windows of the art gallery.

Commissioned by AIU to hang the Gradation Art Show. I begin the project by designing the large window posters.

I drew the picture hook to emphasize the process of hanging the show. The show was coming – at that point much of the art was still in creation. There were only the hook and the walls.

The posters were printed on a large format plotter (think floorplans).

While the plotter could do an excellent job at printing large format – the color saturation is low. Ink costs were also a consideration. To offset printing costs, and to achieve the highest possible saturation I choose to use muted colors. The muted colors tended to have less printer banning (horizontal lines from too much ink that causes clogging).

Recycle Graphics

The strange thing about a Gradation Art Show – there is often no work completed for the show – until the moment before the show opens. During the period of marketing the Art Show opening and Gallery Space – no-one quite knew what their last and final project would be. I managed the computer lab at the University – I had created a Portfolio Club – the work of which was featured in the Gradation show in the main Unversity Gallery.

graphic-design-example-poster-gary-crossey

WEB DESIGN: Flash Navigation

Website Design styles are similar to an old pair of pants. Once, those pants were new. They were the pants wore on special occasions. The pants quickly start to look old and dated. But, a one-point-in-time those were the best pants!

GIF Animation of Flash Navigation System. Web Design is slowly returning to the freedom of Flash web design. With many themes include robust apps that are engaging via any device.

Early Website Navigation

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WEBSITE DESIGN: Animation Site

Winning Website Design from Asheville

A coding pleasure that WON FIRST PRIZE for BEST BUSINESS WEBSITE from WIRED Magazine. The Dagnabit website was my introduction to Flash and ActionScript. Before DAGNABIT I had not used Flash. I had no idea at the time that the website would be considered, let alone win the Best Business Web Site award from WIRED.

The website houses an extensive collection of work. From elaborate storyboards, animation samples, video reels, and skills (lots of stills). Everything for the DAGNABIT website is custom built. I wrote all the ActionScript. The website has a treasure of hidden features or events.

Visit DAGNABIT Web Site.

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PHOTOGRAPHY Abstract

Photography by Gary Crossey - RED
Red by Gary Crossey

 

Checker

I am building a theme in the simple to follow naming of this collection of photography. With Checkered Floor, I photographed a public building in the center of Belfast. As a child, I stood outside this building a million times. Embarking on a bus to any direction of Belfast.

As an adult, I entered the building and discover Checkered Floors. After talking with my family and friends – none of them had ever gone inside the building. But, in their mind, they all had an idea of what they expected to see. It was not checkered floors. I then made “Checker” with fragments of different photos – each representing might think of the ground when they know it is just a checkered floor.

Abstract Photography by Gary Crossey

Every Day Art

Photography by Gary Crossey

Red Curves

Red with patterns – hard for me to resist photographing.

Abstract Photography by Gary Crossey

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asheville_photography__gary_crossey_red
asheville_photography_gary_crossey_red
asheville_photography_gary_crossey_red_tunnel

GRAPHICS Needledust

Web Site Design

The year is 2000 – people were new to the internet and were happy to click around. Standard Screen resolutions were 720 pixels wide. Flash was an incredible option for developing web content. Fast Forward, some years and Flash content, will not play on Apple devices. For that reason – I have created video captures of the old Flash content.


Website Interface Design by Gary Crossey

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ANIMATION: Figures

posted in: Animation, Zillion Projects | 0

Animation Shorts

When working on animation projects. You end up with many animation shorts. From pencil tests. To timing tests. Finishing with render tests. There are many stages when footage is created.

Kissing

Kissing: I created the kissing animation using 3D Studio Max. While the many 3D software package go into and out of vogue. I have very fond memories of working with 3D Studio Max – when it was the main dog in town. Capturing the male and female persona was a key element of the animation.

Hand Sketching Rendering

The much underrated Poser software is always fun to work with. With the two figure sketches I was looking for different shapes to use for an Atlanta logo and marketing campaign.

Stop Motion Animation

Everyone loves a good jig. Short stop motion animation created with still images and timing!

Man in Motion Animation

Short example of a series of motion animation created for a nightclub installation. The animation was projected to movie screen size and played on a loop.

{One of these days, the other 45 minutes of missing footage from the installation may show up}.

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