BLOG: Logo Design Timeline

BLOG: Logo Design Timeline

How long does it take to build an International brand?

It might surprise you to see the historical timeline of your favorite brands.


Hope you enjoy the interactive timeline – over time I will add more content to the timeline and informational table. If you would like to add information to the either the table or timeline please email admin@irishguy.us.

Year  Business  Logo Logo has changed Name Change Still in Business
1862  Guinness 1862_Guinness_01  6 times.
1st version.
 Yes
1865  Olympics  xx  39 times.  Yes
1870  Mitsubishi  Logo Design Changed 3 times.
1st version.
 Yes
1875  Nestle  xx  Yes
1875  Bass  xx  Yes
1876  John Deere  xx 8 times  Yes
1886  Johnson & Johnson  xx  Yes
1887  Coca-Cola  xx  10+ times/  Yes
1892 General Electric  xx  Yes
1896  Prudential  xx  Yes
1898  Michelin  xx  Yes
1900  Shell  xx  7+times.  Yes
1900  Nabisco  xx  Yes
1903  Ford  xx  Yes
1905  Rolls-Royce  xx  Yes
1911 Mercedes-Benz  xx  7+ times  Yes
1926 Greyhound  xx  Yes
1933 London Underground  xx  Yes
1938 Volkswagen  xx  7+ times.  Yes
1943 IEKA  xx  Yes
1951 CSB  xx  Yes
1955 Guinness 1955_Guinness_02  6 times.
2nd version.
Yes
1956 NBC  xx Yes
1960 Chase Manhattan  xx JP Morgan Chase Bank Yes
1960 IBM  xx  7+ times. Yes
1960 International Paper  xx Yes
1960 Motorola  xx Yes
1961  UPS  xx Yes
1961  Weyerhaeuser  xx
1962  McDonald’s  xx Yes
1962  General Foods  xx The corporate name was dropped in 1995 No
1964 Mitsubishi  1964_Mitsubishi_02 Changed 3 times.
2nd version.
Yes
1965 Mobil  xx  Merged in 1999 with Exxon to form  ExxonMobil Yes
1966 Dinners Club  xx Yes
1966 Exxon  xx Merged in 1999 with Mobil to form  ExxonMobil Yes
1967 Westinghouse  xx  Westinghouse Electric Corporation Yes
1967 Metropolitan Life  xx MetLife, Inc Yes
1968 Guinness 1968_Guinness_03  6 times.
3rd version.
Yes
1971 L’Eggs  xx Yes – The egg packaging was one of the most successful product launches of all time. The brand no longer use the plastic egg as it is seen as wasteful. Yes
1971 Eastman Kodak  xx Yes
1971 Nike  xx  3+ times Yes
1971 Quarter Oats  xx Yes
1973 Atari  xx Yes
1973 Merrill Lynch  xx Yes
1974 United Way  xx Yes
1974 Dunkin Donuts  xx Yes
1975 I Love NY  xx Yes
1976 Citicorp  xx Yes
1976 United Way  xx Yes
1977 Apple  xx  4+ times. Yes
1979 Transamerica  xx Yes
1981 Texaco  xx Yes
1984 AT&T  xx Yes
1995 Guinness  1995_Guinness_04 6 times.
4 th version.
Yes
1997 Guinness  1997_Guinness_05  6 times.
5 th version.
Yes
2005 Guinness  2005_Guinness_06 6 times.
6 th version.
Yes
2005 Mitsubishi  Logo Design Changed 3 times.
3rd version.
Yes

http://www.hongkiat.com/blog/logo-evolution/

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