BRANDING: What Makes a Brand?

What is Branding?Personal preference identifies that people relate to a brand name that they understand. People are attracted to meaningful and memorable brands.

what_is_a_brandWhat make a Brand?

A brand needs to be Memorable, Pronounceable, and Spellable.

Memorable.

The core of a great company, organization or group is creating a name that people can easily recall.

Pronounceable.

Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”

Spellable.

Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.

  • Sounds like?
  • It might be foreign.
  • It could be made up.

Make reaching your Target Market easy

Make brand accessible to your target market. Help your customers find you by having a name that is easy to recall, pronounce, and spell.

When a person is unable to remember how to pronounce or spell your Brand – the person is left searching online for your service. An action that promotes your competition.

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