BRANDING: Less Impact
Asheville Less Impact approached me to design their non-profit Branding, Logo Design, and Website Design. Over a few months, we defined their goal and message. As an active non-profit, their goal was to reduce the carbon footprint one step at a time.
Over a few months, we defined their goal and message. Created their name – Less Impact. With their goal to reduce the carbon footprint one step at a time.
Creating a Visual Brand
Visually, I created the graphic design for a brand that held truth to the green movement. With green leafs and footprints. The Less Impact campaign included the Wish Tree graphic that included all icons of the ways to reduce our carbon footprint.
Brands with Purpose
Branding is first about creating a relationship between the organization and the graphic designer.
Often, the questions answered by the graphic designer during the Branding Process have never been asked of the organization before. The client gains a significant advantage with a complete Branding Package to establish their core values and propose visual representations.
The Branding process often reveals missing components to the core operations of an organization.
Follow Less Impact on Facebook.