Meet Our Google AdWords Specialist

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Yearly Google Adwords Certification

Asheville Google AdWords Specialist

Yes, every year our Google AdWords Specialists spend 40-50 hours to renew their Google Adwords Certification.

Frank has spent the time researching and developing possible lead pathways for our clients.

Frank's focus is finding cost-effective opportunities to reach your target customer. With a deep understanding of Mobile conversion rates vs. Calls to Action on video AdWords platform - Frank is able to position your brand in front of your future customer. Book a session with Frank to review how your Adwords are performing in organic and paid for searches. And how to refine your time and money to trackable conversion rates.

Why is SEO important?

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The most important aspect of SEO is it still works. Moreover, SEO is going to keep working.

Sure the rules of SEO are always changing. However, for websites with experience and education to improve their site’s ranking can adapt quickly. The higher ranking site benefits from increased visibility, traffic, and conversation rates. Do not get out maneuver by your competitors by ignoring how your business ranks.

Timeline of SEO Tactics

Using old SEO tactics can seriously harm your SEO ranking. Keep current with SEO rules by making your content user-friendly, easy to navigate, fast loading, and easy to scan.

  • 1990 – Meta Keyword Tags and Keyword Stuffing.
  • 2004 – Buying Links, Link Farms, and Link Bombing.
  • 2011 – Social Media Marketing.
  • 2014 – Media Rich Content.
  • 2015 – Responsive Design.
  • 2016 – Unique content and images.

Search Engine Essentials

Having a blog, online store, or website rank well can significantly increase your business.

  • People trust Search Engine Results.
  • People typically select from the top 5 search suggestions.
  • Get ahead of your competition with a strong SEO framework.
  • Improve your user experience.
  • Provide quality content.
  • 80-90% customer read product/service reviews before purchasing.
  • Not building an active content profile over months/years will potentially damage your business.

For more SEO Information

Read my SEO blogs.

Google Ecommerce Analytics Certification

What Ecommerce Reports can Google Analytics provide?

The new Google Ecommerce Analytics reports remove the mystery of the online shopping experience.

  1. Product List Performance Report – which online tools are working.
  2. Product Performance Report – which products are viewed, added to the shopping cart, and which products are purchased.
  3. Shopping Behaviour Report – displays how customers progress through your shopping cart.
  4. Checkout Behaviour Analysis Report – learn where you are losing customers during the checkout process.

Google Ecommerce Analytics - From Data to Decisions

Advanced Google Analytics Academy Certification

Advanced Google Analytics

Advanced Google Analytics Certification

I am thankful to renew my Advanced Google Analytics Certification every year. Keeping current with online trends begins (and typically ends) with Google. Google provides an in-depth certification program that challenges to adapt my SEO methods.

Every year I complete the advanced Google Analytics Certification program with three core values.

  1. I learn something new.
  2. I gain a deeper understanding.
  3. I have new opportunities for my clients.

2017 is a superb time for Google Ad Campaign

Google Analytics new measurement plans can make your Google Ads more effective. With new tracking codes that can connect you with returning customers. Or, reach out to customers on other networks.

Create Meaningful Google Ads Campaigns

  • Text Ads on Search Engine results.
  • Banner Ads on other websites.
  • Social Media Campaign.
  • Email Campaign.
  • Or, a mix of the above.

I can establish your core keywords to begin your Google Ad Campaign. Know which keywords are worth pursuing before running your Google Ads.

I find better keywords that generate more solid leads.

What is the best process for successful Conversion Rates?

The first step to a successful ad campaign is to set a business goal. Each ad campaign should have a simple action and outcome. For each website visitor, the goal may be different. For the same site visitor, the goal may change each time they visit the store.

I begin with the basic Google Ad formula.

Business Goal = Action = Conversion

Learn More about our Google Analytics Services

Google Analytics Academy

Google Analytics for Beginners

Google Analytics Certification

Every year I renew my Google Analytics Certification because it is important to me to stay current. The internet landscape is always changing. Web trends come and go. Often, without anyone else noticing. But, I notice.

The Google Analytics That I See

There is an art to Google Analytics and a digital artist – I understand how to work with numbers to create art. I also know how to see patterns in numbers, to capture trends before they burn out. Every year I return to the Google Academy eager to refine and define my SEO, Google Analytics, and Google Ad talents.

Thre are three things that happen with every Google Academy course without fail:

  • I always learn something new.
  • I always complete the course with a deeper understanding of what is important to Google.
  • I always leave with new options for my clients.
Learn More about our Google Analytics Services

REVIEW: Web Design That Works

Modern Website Design

Over the past 15+ years, the face of the graphical internet has changed. Often most of these online trends go unnoticed, or at least not talked about (considerably). Unless those changes happen on Facebook, then everyone has something to say.

The changes I am talking about are different than when Facebook make an update. Those changes come from one online business. Online trends come from more than one source. The trend may very well start from one source. When Apple updated the iPad to include more “simpler” icons than before – what followed was an online trend.

Why do online trends have an impact?

Everyone that works with a website has a sense of what is cool, and what is out. In internet years – Flash may be but a distant memory, Today, every business runs directly to WordPress for their online solution. With clean, functional, and user-friendly themes.

In 2014 – the modern website was light on design – has thoughtfully written content. Highlighted with photos or graphics. Forget the bells and whistles – we know they have never worked. Clean layout with precise content is king.

Here are the websites that have that curbside appeal (more sites to be added soon).

  • Studio O+A is a San Francisco-based interior design firm.

PBL’s National Awards Competition

phi-logoIrish Guy Productions is proud to announce that Gary Crossey returned for the second year as a judge for the Competitive Events Series of the National Awards Program. PBL’s National Awards Program recognizes and rewards excellence in a broad range of business and career-related areas. Through state-based competition, students compete in events testing their business knowledge and skills. State winners compete for honors at the National Leadership Conference. Gary Crossey adjudicated two sections that included Digital Video Production and E-Business.

For the Digital Video Production contestants were required to produce a 4-minute informational video spot for high-school graduates about pursuing a career as an educator.

For the second topic, Gary Crossey reviewed and assessed the E-Business Web Site Development submissions. Students were responsible for designing and developing a user friendly E-commerce web site that was cross-platform compatible, while adhering to web standards, accessibility and semantic guidelines.

What is WordPress?

Irish Guy Productions have spent the past year reviewing and working with a variety of different Content Management System (CMS) – many of you have seen the active results right here on our website – with quite a mixture of good and bad results.

We have finally rested upon WordPress as our web tool. Compared to other similar online applications WordPress has an array of plug-ins, themes and customization capabilities that makes working with WordPress effective… but certainly not without its own challenges and innate problems.

wordpress_iconOut of the box, WordPress is a basic blog website. Adapting WordPress to function as a CMS is a completely different situation.

Irish Guy Productions utilize WordPress as the sturdy foundation to build a powerful online application driven website that can easily integrate into the most popular social network websites, be completely optimized for high-performance SEO ranking, create automatic back-ups, authorize membership levels and responsibilities, conduct newsletter campaigns and subscription statistics, track online visitors, and yes also accessible for real-time updates with users access available from any computer or hand-held device that has an Internet connection – without additional software or expense.

Published: April 2 2009