Local Google AdWords to Increase Sales

Google AdWords Local Extenstions

Google AdWords Location Extensions

Local Google AdWords

While online shopping in 2017 increased, 90% of purchases happened in physical stores. Use Local Google AdWords to Capture a thriving local market.

Google AdWords Location Extension

3 in 4 smartphone users visit the business they searched for within 24 hours of the search (How Consumers Solve Their Needs in the Moment). 

Professional Optimization and upkeep of Google Ad Extension can significantly improve the engagement rate of your customers.

Have Irishguy Design Studio Define, Refine, and Manage the relevant Location Extensions for your Google AdWords. 

Google AdWords Local Inventory Ads

Local Inventory Ads is a no-brainer for any local store. Let your local customers know what you have in stock.

82% of local shoppers said they checked online for in-store availability prior to going to the store to purchase.

Shopping habits have changed, people have changed how they shop. Customers no longer drive to different stores in search of their new purchase. Local businesses can no longer afford not to post their inventory online. With online inventory, local customers can research and compare their local options.

Google AdWords for Local Inventory Ads

store visit conversion tracking

Have Irishguy Design Studio custom design a Local Inventory Google AdWords campaign for products that you only sell in-store.

Irishguy Design Studio recently defined a custom Local Inventory Ad that would appeal to the tourist community that visits Asheville.

Our team of specializes managed the Google AdWords bids based on the proximity of the person. The proximity ad campaigns had high conversion rates.

AdWords Location Bid Modifiers

At Irishguy Design Studio we create an efficient system for controlling your AdWords bids. We begin by defining your local business goals. We follow-up with precise adjusts to your AdWords bids for efficiency.

With Local User Target, your business can significantly improve their online/in-store conversion.

AdWords Store Visits Measurement

According to Google, in the past 4-years, more than 7 billion visits to stores from Google Adwords have been recorded.

Contact Frank Ramirez (frank@irishguy.us) to confirm if your store is eligible for store visit conversion tracking in Google AdWords. With store visit conversions enabled you can begin to see which products are creating offline sales.

Repair Hacked Website HOW-TO Article

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How to fix your hacked website

Confirm your Website is Hacked

Confirm that your website is hacked with the Google Safe Browsing Diagnostic Tool.
http://www.google.com/safebrowsing/diagnostic?site=your domain name

Hacked Website - Change your Password

Change Passwords

Repair Hacked Website – The first step to repair hacked website is to ID why your site is vulnerable. According to WPTemplate the top four hacks are due to:

  • 41% Hosting platform vulnerabilities.
  • 29% Theme that are insecure.
  • 22% Plugin vulnerabilities
  • 8% Weak Password.

Restore Backup

Restore Backup

Understanding the power of a reliable Backup is essential to the success of any website. Every website does have problems. All sorts of problems.

Avoid not having a trustworthy backup of your website when you need it. 

TRUE STORY: “This is more true stories – due to how frequently this true story happens. New Client contacts us for help. Ensuring us that their Backup is running.

On the rare occasion, the backup was successful. The remaining 95% of the time the client’s Backup system failed for one of two reasons.

  • Backup is off or not backing up files.
  • Backup is backing up infected files.

Web Security Backup

Website Hack Fix Weakness

Identify + Fix Weakness

Hosting vulnerabilities

Not keeping your WordPress installation current is a big deal. Most of the WordPress website that we service to Repair Hacked Website are due to running their website on an old version of WordPress.

Theme vulnerabilities

Was a new theme installed? What was the last change made to the theme? Or perhaps there is an unexpected security flaw with a premium theme. Stay away from free themes that are not included in the WordPress Directories.

Plugin vulnerabilities

Was a new plugin installed? Was a widget modified? Are your plugins trustworthy?

Weak Password

Need Help Creating Strong Password? Visit Passwords Generator.

Website Hack stop with Security

Add Security

We rely on Fast Forward Hosting for our website security needs – you should too.

Defend your Website

Google Tag Manager Award

posted in: SEO Services | 0

IrishGuy Design Studio Graphic Design for Google Tag Management

Google Tag Manager is a faster performing process for streamlining tag deployment.
SEO Saves Combine reporting processes into one interface.Google understands that running customer reports is important. Google also understands why we are running all of these user reports. It’s our job because we can improve the user experience with informative data. The downside, the embedded tags are slowly the website performance times. Google Tags offers a solution by combining all the requests into one interface. Google Tags promises that users can trigger Tags with events, reducing the processing to only when the user makes a request.

  • Google Analytics.
  • Google AdWords.
  • 3rd Party.

The Outcome of Using Google Tag Manager

The first step to a successful Google Tag project is to set your plan.
For each business, the plan will be different. Do your research to define what your business goals are. And, how Google Tags can help define when you have reached that goal?

  • Develop a measurement plan.
  • Develop a tag management strategy.
  • Deploy tags.
  • Deploy triggers.
    • How to set up variables.
    • How to reuse variables across the website.
    • How to use the Data layer.
    • How to use variables.
    • How to use events.
    • Pass information from your website to marketing and analysis tools.
    • Set up Advertising.
    • Set up Remarketing tags.

Measurement Plan for your business.

  1. Business objective.
  2. Business tactics.
  3. Which metrics and dimensions will be used for measurement and analysis.
  4. ID key performance indicators and segments.

Implement Google Tags

Business Objective

  • GOAL: Additional revenue from online sales.
  • STRATEGY: Provide a website where customers can research, connect with other user and buy our product.

Google Award Asheville NC Google Tag Manager