Local Google AdWords to Increase Sales

Google AdWords Local Extenstions

Google AdWords Location Extensions

Local Google AdWords

While online shopping in 2017 increased, 90% of purchases happened in physical stores. Use Local Google AdWords to Capture a thriving local market.

Google AdWords Location Extension

3 in 4 smartphone users visit the business they searched for within 24 hours of the search (How Consumers Solve Their Needs in the Moment). 

Professional Optimization and upkeep of Google Ad Extension can significantly improve the engagement rate of your customers.

Have Irishguy Design Studio Define, Refine, and Manage the relevant Location Extensions for your Google AdWords. 

Google AdWords Local Inventory Ads

Local Inventory Ads is a no-brainer for any local store. Let your local customers know what you have in stock.

82% of local shoppers said they checked online for in-store availability prior to going to the store to purchase.

Shopping habits have changed, people have changed how they shop. Customers no longer drive to different stores in search of their new purchase. Local businesses can no longer afford not to post their inventory online. With online inventory, local customers can research and compare their local options.

Google AdWords for Local Inventory Ads

store visit conversion tracking

Have Irishguy Design Studio custom design a Local Inventory Google AdWords campaign for products that you only sell in-store.

Irishguy Design Studio recently defined a custom Local Inventory Ad that would appeal to the tourist community that visits Asheville.

Our team of specializes managed the Google AdWords bids based on the proximity of the person. The proximity ad campaigns had high conversion rates.

AdWords Location Bid Modifiers

At Irishguy Design Studio we create an efficient system for controlling your AdWords bids. We begin by defining your local business goals. We follow-up with precise adjusts to your AdWords bids for efficiency.

With Local User Target, your business can significantly improve their online/in-store conversion.

AdWords Store Visits Measurement

According to Google, in the past 4-years, more than 7 billion visits to stores from Google Adwords have been recorded.

Contact Frank Ramirez (frank@irishguy.us) to confirm if your store is eligible for store visit conversion tracking in Google AdWords. With store visit conversions enabled you can begin to see which products are creating offline sales.

WEBSITE TRENDS Smartphone Decline

Design responsive content for smartphones

Yes, the SmartPhone market is slowing down.

2017 Internet Trends report concluded that the increase for smartphones is on the decline.

  • 2017 = 3% grew of shipped smartphones. 
  • 2016 = 10% increase of shipped smartphones. 
Like most tech products the decrease of sales of smartphones is expected. However, smartphone reduction was not projected to happen so quickly. The smartphone decline is contrary to all other internet trends.

Global Internet User = 10% increase. 

Global Internet User has a steady history of increasing usage by an average of 10% (since 1995).

What does the smartphone decline mean?

The drop in demand for the smartphone may indicate that the customer base is saturated. And, that everyone who is going to buy a smartphone, has done so.

How is the desktop/laptop market impacted?

In the past decade, the desktop/laptop usage growth has barely changed. Desktop/laptop usage has remained constant. Indicate that smartphone users are not adapting to new devices. But, rather they are adding the device to their arsenal of tech tools.
Smartphone users have not slowed day. 
The demand for new smartphones may be on the decline. But the requirements that users are placing on their devices is on the increase.

Adults spend on average six hours per day on the internet. 

  • 2011 = 1 hour of usage on mobile devices. 
  • 2017 = 3 hours of usage on mobile devices. 
In recent years, the increase for time devoted to hand-held devices has increased by 2 hours per day. The demand for desktop/laptop access has not declined.
Usage reports suggest that the average user used to spend up to 3 hours a day on the internet. Compared to now spending up to 6 hours a day on the web. With the increase of time on the internet is via their handheld devices. I am sure binge-watching Orange is the New Black (and other Netflix shows) has an enormous impact on handheld device usage.