BRANDING: Creating an identity

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Identity Branding Package

Providing my clients with the ability to express their business individuality through a well planned Identity Branding Package.

Branding that connects. The success of all businesses, not-for-profits, groups, communities, and organizations is dependent on brand recognition and online perception.

What is Branding?

A brand is the public’s expectations based on the promises provided. The brand is the big idea of what your company, organization, or community present. Brand Identity communicates, supports, expresses, visualizes, and synthesizes the customer perception.

Why is having a healthy Branding important?

Research shows that people fall in love with brands. People are loyal to their brands. People tend to trust their brands, and honestly believe that their brand is better, if not the best.

A strong brand stands out. Even in a densely populated marketplace a strong brand is the differentiation. Brand awareness builds businesses. The future success of business, not-for-profit, group, community, or organization is their brand reputation. Brand identity endure.  Continued

BRANDING: Small Business Package

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Asheville Business Card Design

Asheville Business Card Design by Gary CrosseyAsheville Business Card Design can mean one of two things. A business card that is designed without a brand.

The Hands on Health Asheville Branding Project included a range of graphic design services. I worked with the Asheville startup to develop a strong logo design package.

Due to the nature of the business model – and the over saturation in the Asheville market. It was important to create a design that was different – while still having a local appeal.

Branding Development and Logo Design. 

Doing the graphic design for the business card samples had many firm visual guidelines that were easy to follow and adopt a strong visual design.

I have said it before – creating a business card is often the first that your graphic designer can test the guidelines of your Branding Package.

Asheville Branding, Logo Design, and Business Card

 

Improve your Asheville Business

Asheville is very much a word-of-mouth small town. You are as likely to run into more people are the local grocery store, than at a nightclub. The upside to this is that Asheville grocery stores are quite common and happening places. Often with free internet and awesome coffee.

Due to the clients word-of-mouth appeal, I created the appointment card on the back of the business card – making it easy to secure follow-up appointments.

The client said that the scheduling feature was a great success – often while buying groceries.

Other Graphic Design Projects

  • Logo Design.
  • Outdoor Signage.
asheville-graphic-design-signage
Outdoor Signage

Website Design and Development Projects

Other aspects of the project included website repair and custom programming for the company website.

The company website was on a limited service hosting plan. While the templates were complicated and limiting – I was able to rewrite most of the code to transfer the website interface over to the brand palette.

Sure, the entire process took many hours of coding (way too many hours). But, you know I love to overwrite code – there is nothing better that I like to do. I am quite a master at CSS and figuring out how to best control any website element.

Rewriting the template to reflect the new company brand colors for my client was an awesome power of CSS. I don’t often get to show off my CSS programming skills. That all changed with this project – to be honest – I took a good guess on most of the CSS coding.

For more information on creating custom website solutions for your business or personal website.

BRANDING: What Makes a Brand?

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What is Branding?Personal preference identifies that people relate to a brand name that they understand. People are attracted to meaningful and memorable brands.

what_is_a_brandWhat make a Brand?

A brand needs to be Memorable, Pronounceable, and Spellable.

Memorable.

The core of a great company, organization or group is creating a name that people can easily recall.

Pronounceable.

Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”

Spellable.

Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.

  • Sounds like?
  • It might be foreign.
  • It could be made up.

Make reaching your Target Market easy

Make brand accessible to your target market. Help your customers find you by having a name that is easy to recall, pronounce, and spell.

When a person is unable to remember how to pronounce or spell your Brand – the person is left searching online for your service. An action that promotes your competition.

BRANDING: Ballet

Branding Asheville Ballet Season

Video Editing Project Asheville - By Gary Crossey for Irishguy.

Poster Design and Branding:  solely by Brian Jones.

Video Project for Asheville Ballet

 

VIDEO PRODUCTION

Video Editing projects are such fun when you have creative footage to work with. For Terpsicorps – Asheville Ballet promotional video there was so much beautiful footage that I could have used.

The art of video editing is knowing which shots will tell the story best. I had great fun getting to film dancers. Capturing the dancer’s motion and creativity. And then bringing all of those series of images to the video editing part – filtering and combining the storyline.

Due to the marketing masterminding of Brian Jones (Branding Creator for ALICE) the promotional video for The Mad Hatters Ball was a huge success.

The video was both showcased on local TV news and public access TV. Published by Mountain Xpress newspaper. And featured as bonus footage during the online interview with Asheville Citizen-Times – and that was just for the preview.

Video Promotion Script

Heather (the creator/visual direction of Alice and director of Terpsicorps) – “I had definite ideas in my head of what I wanted to see come to life, and I sat down and wrote out a bunch of storyboards and pictures and things that I wanted. Having absolutely no idea whether any that was possible. I guess all that comes down to see what happens and meeting these people who can make it happen”.

Craig (Advanced tech, camera work, creative continuity )– “Bringing all these assets together is a gargantuan task requiring a lot of organization and production. Alice is a very complex project. We’re are going to be utilizing no less than four video projectors and six screens”.

Gary (Digital Media Artist, Animator, and Special Effects)  – “Some of the approaches that we’ve adopted is to use live footage shot in the Asheville area. And then apply different special effects and animation techniques. Using Adobe Flash, Adobe After Effects, and Adobe Premiere to create the content that we need for the show. Alice is a prime example of where all of our skills come together to create a beautiful project”.

More Information

BRANDING: Weaver

Asheville Business Card Design Inspired by a Needle Business Card design by Gary Crossey aka IrishGuy. Graphic design services were for Asheville Underground Weaver.

Asheville is the home to the small business. Working on the design for the Asheville Business card for Underground Weaver was a fun project. I spent time with the Weaver and watched her work. Bernice worked between different artisan projects – all of which were wildly different from one another. The one thing that caught my eye was the tool that Bernice liked to use. A hook needle. Continued

GRAPHICS: Asheville Adobe User Group

Creating the branding for the launch of the Asheville Adobe User Group. The project inspiration began in the photo studio with the colorful paperclips. The paperclips were playful and colorful to work with, granted a few of the “To Do” tasks had to be flipped around in Adobe Photoshop – can you figure out which paperclip tag was altered?

Over time the purpose of the website header banner changed, here are four different designs that were published.

Keeping with the same bright, cheerful color palette, I created an array of website banner ads for the launch of the Asheville Adobe User Group, and the Facebook Business profile graphic for the Asheville Adobe User Facebook page.

BRANDING: Asheville Business

Business Card Design for Asheville Firm

Asheville Business Card Design by IrishGuy Graphic Design

The Fastfwd Website Hosting Business Card design worked so well. The print job was perfect (and very cheap). The front of the business card is covered with a UV coat. The UV coat adds a layer of shine. The UV coat also saturates the colors. In the case of the Asheville Fastfwd Business Card design – the bold red to black design bars really popped!

Graphic Design by Gary Crossey aka IrishGuy. Business card design for Fastfwd Asheville.

The great thing about my design. I create all of it. The patterns I use I either photograph or draw. I am not online searching for the images I need to make my point of view. I control my design and development (unless its collaborative – even then with strong design options).

The first design option I have as a graphic designer. Create your own. With the Fastfwd business card design. I wanted the visual to be something grounding but with motion.

Weeks before I had photographed the Belfast Airport. The outer walls have these amazing piped walls. The grooves and highlights provided me with the motion. Including an element from home provided the grounding.

While most of Belfast Airport exterior photography do not include the wall fasting. I choice to include the fasting on the business card. The knot was the active working part of the walk – without the knots are work – the wall will blow away. The knots were the design and tech crew at Fastfwd.

The front of the business card design was the company overview. The back of the Fastfwd Business Card is a micro view of the personal contact information.

The back of the business card is same image zoomed into a section of the photograph. The crop was tight to create the sense of self. One person. Following with heavy white type – I added the contact information.  With phone contact on the left. And online contact on the right. The contrast between red, black and heavy white was perfect for the cheap print job.  I am a firm believer, if you use cheap printing – do make it difficult.

The Asheville Fastfwd Business Card Design follows all the basic rules of graphic design. And, printed perfectly for less than $0.001 each! Now that is good graphic design.

Asheville Business Card Design by Gary Crossey

NOTE: Fastfwd Media Design is now Fastfwd Online Services.

BRANDING: Restauart Branding

Branding Atlanta

Local Restaurant Branding

It was such an honor to redesign the BIG RED TOMATOES (Atlanta) Branding package. The Big Red Tomato was one of the key players for Atlanta cuisine. Serving Award-Winning Italian food in the heart of mid-town Atlanta.

The graphic design aspects of the Restaurant were quite simple – “We want a Big Ass Red Tomato.”

FIN_Cover_IMG

Early Illustration work for Logo Prototype

 

branding-small-business

Creating a local restaurant branding.

Logo Design

Tomato_01

Tomato_Logo

 

Business Card Design

The business cards carried over from the graphic design of the menu. The graphic design on the reverse of the business card

Tomato_businesscard

Gift Certificate Design

The Branding for the Big Red Tomato were carried over to the Gift Certificate.

Gift-Cert

Match Box Design

Graphic Design is always classy for a Match Box.

matches

 

Restaurant Menu Design

Front of Menu – fold into four.

MenuFront

Inside of Menu – fold into four.

MenuBack