Website Design – Striking the Right Balance.
The best web designers have the talent and experience to create the right balance between graphic design and technology. Website design technologies have come a long way. In the early 1980’s Edward Tufte said that informational design needs to be minimalism to be understood. Last year, web technology and design concepts caught up with visual communications century old standards and perceptions.
Today’s world engages with online content differently than before. We measure a person’s attention span in seconds. We rate 3-seconds to load a home page as slow. We know experienced online users reject extra content as meaningless and distracting. Web users know what they want.
- Online Payment.
- Online Forms.
- Countdown Clock.
For the Sweet Carolina Labradoodles (SCL) website design project – we began with the end user in mind. With the graphic design approach of Less-is-More. With any internet site, it is important not to overwhelm your audience. Creating a primary focal point is essential.
For Sweet Carolina Labradoodles the focus on the homepage is the dogs. Nothing more, and nothing less. The right amount of information is on the homepage. The audience is welcomed to the website and embraced with the strong brand colors for Sweet Carolina Labradoodle.
On the sidebar is the “Countdown Clock.” for the new arrivals of puppies. The sidebar also includes quick links to the bio pages and recent blog posts. The SCL website design holds true to essential elements of graphic design.
The logo and brand color are clearly stated and instantly understood. The Brand secured without distracting or overshadowing the doggie photos.
Successful modern web design can be highly intricate. For SCL the design involved a layered approach. Presenting information and functions to the end user as they needed them. For the first time visitor to the site, there are the large photos and links to each’s dog’s bio. There is more information available for someone research adopting a dog. As well as an adoption application for website visitors who wishes to begin the adoption process.
Have information to discover for users who wish to dig deeper.
As well as more details. Have functions for users who want to engage. When your audience needs to participate with you – make it easy.
For Sweet Carolina Labradoodles we made the online process seamless, cost-effective, and straightforward to complete.