Creating a logo for a business is a special experience for the designer. Especially, with a start-up firm. Often the questions we ask a new business owner. Generate conversations that the business owner has not had before.
Answers to design questions often reflect the function and practice of business.
The logo design process leads to the visual identity.
Icons remain a hot design trend for 2017.
The Flat Design is still a reliable option.
SVG (Scale Vector Graphic) Flat Design Tool Icons.
The SVG format provides smooth curved edges.
Why use Icon for Website Design?
Graphic Design is about Visual Communication. When people arrive at your site, they quickly scan your web page – looking for something of interest. The modern web page icon provides a visual break for your site visitor.
The Icon is a psychological paragraph. Paired with strong typesetting. The icon can visual help your site visitor connect with your content.
Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.
In the photo studio
Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept devloped, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).
What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).
I began by modeling of the icons. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture.
I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.
I began the design process by modeling the icons in 3D. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture. I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.
With the expectation of the Interface Icon, the artwork was simple outlines then extruded to 3D.
Icon – Disc
Icon – Eye
Icon – Mouse
Icon – Interface
For the interface icon, I extend the 3D style by including tall handles.
I began building the scene from photography. Even though I am a whiz with Photography many of photos do not get greatly altered for my projects. In most cases I shot what I am after – and do simple touch up and adjustments with Photoshop.
Tree Truck Photography
The nail photography was shot by Brian Jones – and worked perfectly.
The base of the trees from created from photography I shot of carpet patterns in Vegas.
The fun part about designing a Yellow Pages Ad is the color. Black and yellow. Sure there is an entire range of yellows that you can use until that yellow become black. Often, yellow pages ad feel more like a school assignment from “Principles of Design” class. The only difference, Principles of Design is the study of black and white.
Yes, some businesses use yellow pages ads. Some firms even generate business from yellow pages ads. It is always good to at least test your target market out. Perhaps there is an opening for an older demographic to your market share. Reach them with a well designed yellow pages ad.
Creating contrast is key to standing out. And don’t over do it. Clean and straightforward. For the yellow pages ad I choice to highlight the phone number and availability. With the location visually following behind.
For this yellow pages ad I choice to simplify the logo – by leaving the icon off. With the health icon for artwork and the list of services. Along with licensing and insurance tagline. IN the space of a business card. Something had to go to provide some breathing room. While including the message the client want to confer.
The yellow pages ads were as used in low-cost local marketing. The ads printed well in black and white – and showcased the local small business. The yellow pages ads were part of a much larger branding project.
The Seasonal Greeting cards are part a larger branding campaign.
Website and Online Store.
Print ads and Flyers.
Posters, Banners, and Signage.
Series of greeting cards.
Postcards - with discount programs.
Seasonal Greeting Cards.
Asheville Postcard Design – Moogfest
Created for the Moogfest after party. Moogfest was a blast - with a pumping after party with DJ iGUY.
Asheville Postcard Design – Metropolis
Club Metropolis Club flyer.
Asheville Postcard Design – Hairspray
Club Hairspray - Asheville NC. Rather than creating two postcards for two different events – we went with the concept to feature one event on each side of the Postcard. The printing cost was reduced by half.
Asheville Postcard Design – Kings
Calling on Adobe Photoshop to quickly create some visual effects for the back of the postcard.
Asheville Postcard Design – Art Opening
Art Opening Asheville: Intersection:8
The photographic journey of eight men.
There were an entire series of postcards created for the Art Opening. Here are a handful of the samples.
Postcard Design – Asheville Adobe User Group
Postcard Designed for the Asheville Adobe User Group to market upcoming event.
Asheville Awards Presentation Graphics created by Gary Crossey of IrishGuy Graphic Design.
The journey with the Asheville Chamber of Commerce and the MEA began by setting up the Manufactured in Western North Carolina – where creativity and technology meet Innovative Solutions stamp. The graphic combines the Asheville Chamber of Commerce mountain icon with technology pixels. Working on the Branding team for Manufactured in Western North Carolina was an impressive project – bringing pixels to the Western North Carolina mountains.
We created all aspects of the graphics for the Asheville Chamber of Commerce award presentation.
Beginning with my photography – I select a series of business buildings for the background artwork. Using Photoshop, I removed undesired elements from the photography – cleaning windows, deleting objects from the windows, mirroring the image, and coloring to red. The live version of the background artwork had graphical animations that ran the length of the building to the center.
The Award Presentation was delivered using Director. The Award Presentation include integrated animations, video, infographics, all to a 154 step program.
Yes, this show had 154 show calls – this was more than a slideshow.
The 3D background animation had 5 interactive layers.
I designed the Red Hoop images for a manufacturing awards event. Included on this page are 4 or the 30 images created.
The cropped images express the close relationships that parts of the manufacturing community overlap and rely upon. The Full View of Red Hoops represents that local Asheville manufacturing community. Toward the center of the infographic - the overlapping is dense. The relationships are more engaged. The engagement level reduces as you move to the edges of the infographic.
Infographic for Asheville Award Presentation
RED Hoops series of infographics installation. EVENT: Asheville Chamber of Commerce Award Presentation.
I created a series of directional postcards for Crowne Plaza – Atlanta. The cards for printed and given to customers who were interested in particular Atlanta attractions. The postcards were a welcomed tool for the hotel concierge and the Crowne Plaza customers.
Not everyone can make a map. And, even fewer people can write clear directions. I did both for this projects.
Are the directions correct? The instructions are all right. I walked every one of them to be sure.
The Importance of Research
As a designer doing your research is always key to a successful project. The directions that were provided by the client had been pulled from the internet and were mostly incorrect. I always check the information submitted to ensure that I am creating the result that my customer needs. What’s the point in creating a directional postcard that is wrong?
I walked all the routes. Drunk coffee and discovered the most enjoyable path. I then wrote directions and created the maps for each route.
I used tiny dots to create the graphics for the HEville launch. Each dot represented each member of the HEville network. During the launch party, the animations were protected. With the cycle coming to rest on the male silhouette. The same color palette was carried into the event.
Store Banner Ad
Online Sign-Up Banner
BANNER ADS created for Launch of the HEville Social Networking Web Site.
CD CoverDesign created for a CoffeeTime Project. Now, back by popular request. With an updated Spotify playlist of 45 coffee related sounds. The CD cover is Low-Res webcam photography. The artwork images are tiny. I created the checkerboard design on the front because the photos couldn’t get much bigger without becoming entirely pixelated. There was something satisfying about working within the limitations of digital art.
The low-res quality of the image had personal appeal. Being blind in one eye, I connected. Tech was able to express my view of the world. The portrait of myself captures my visual field. With the dominant eye visible while the other not. The portrait photography mirrors from a prior painting with the same composition.
Pour Myself a Cup of Ambition
Created while at design school – engaging my future as a visual artist – with one eye.
Package Design – CD Cover
Pour yourself a Cup of Ambition
The coffee inspired CD release. First created in 2001 with coffee related songs. I designed the CD cover and arranged the music – each CD came with a small bag of coffee (enough to make one pot).
Fast Forward to 2015 – and Pour yourself a cup of ambition is now a Spotify playlist. Brew some coffee and enjoy.
Non-profit Print Ad for Asheville Manufacturers Executive Association (MEA). The graphic design for the print ad is quite simple with an extended members list. The slight slope of the membership list does give the graphic design just enough to set the ad apart from the rest of the publications.
Poster Design created for the Asheville Adobe User Group. The user group was a creative resource for local graphic designs, photographers, videographers, visual artists, web designers, teachers, and people interested in creating visual arts.
The poster features the cables connecting to the back of the head – similar to how the User Group were connecting with one another.
A series of postcard designs created of the dentist Scott D Neal DDS. Scott requested for something a bit different than all the other dentists were doing. The design direction used a combination of my abstract photography and graphics.
The second postcard began by drawing the figure and toothbrushes. The male figure graphic was included in the branding package.
ALICE: Hall of Tears scene from the ballet created by Asheville Dance Company Terpsicorps.
GARY: It is hard to know where I began when creating Hall of Tears scene. There are layers and layers of video footage, frame-by-frame animation, green screen, and special effects. All of which came together to create this awesome stage design.
PLOT: This is the scene where Alice has gotten really large, and is crying. The water is from her tears. For this scene of the ballet. Alice was shot against a green screen – in this case we also had the dancer hold a green screen in front of her (as I just needed her hands and head).
On stage during the live performance – two dancer (tear drops) appear from a slit in the center of the screen. The video projection repeats on a loop.
Homemade Special Effects
When creating the water effects for the scene – I wanted the water to appear natural. I wanted a flow, spread, unevenness. All the characteristic of water. What I didn’t want to do – was simply turn to a 3D model to created water. Sure in certain scenes, and for certain effects it was great to turn to CGI to create the effect. However, for a modern ballet in Asheville – the digital media needed to be less polished and refined – the visual installation had its part to play as the backdrop.
Water Highlight – shot with a small hand-held digital camera
Reach your target market using website banner ads. Yes – someone has to design all those website banner ads. Here is a small collection of website marketing ads that I have created for Asheville Tech Community College, OurVoice, and Heville Social Network.
Graphic Design created for Asheville AB Tech Classes
Graphic Design created for OurVoice Asheville
Some website banners work well by being simple, clean, and easy to understand.
Ads for Heville Social Networking Websites
The Heville Social Networking website ran ads on various websites. Depending on the website that Heville ran their banner ad designs – they wanted either still or animated banner ads. These three banner ads are examples of some of the still ads created for Heville.
Sign up for Membership Ads
Ads to announce
Announcing the launch of a new social networking website .
Poster Design and Branding: solely by Brian Jones.
Video Project for Asheville Ballet
Video Editing projects are such fun when you have creative footage to work with. For Terpsicorps – Asheville Ballet promotional video there was so much beautiful footage that I could have used.
The art of video editing is knowing which shots will tell the story best. I had great fun getting to film dancers. Capturing the dancer’s motion and creativity. And then bringing all of those series of images to the video editing part – filtering and combining the storyline.
Due to the marketing masterminding of Brian Jones (Branding Creator for ALICE) the promotional video for The Mad Hatters Ball was a huge success.
The video was both showcased on local TV news and public access TV. Published by Mountain Xpress newspaper. And featured as bonus footage during the online interview with Asheville Citizen-Times – and that was just for the preview.
Video Promotion Script
Heather (the creator/visual direction of Alice and director of Terpsicorps) – “I had definite ideas in my head of what I wanted to see come to life, and I sat down and wrote out a bunch of storyboards and pictures and things that I wanted. Having absolutely no idea whether any that was possible. I guess all that comes down to see what happens and meeting these people who can make it happen”.
Craig (Advanced tech, camera work, creative continuity )– “Bringing all these assets together is a gargantuan task requiring a lot of organization and production. Alice is a very complex project. We’re are going to be utilizing no less than four video projectors and six screens”.
Gary (Digital Media Artist, Animator, and Special Effects) – “Some of the approaches that we’ve adopted is to use live footage shot in the Asheville area. And then apply different special effects and animation techniques. Using Adobe Flash, Adobe After Effects, and Adobe Premiere to create the content that we need for the show. Alice is a prime example of where all of our skills come together to create a beautiful project”.
I spent “days” photographing this stone collection. Thankfully, as a professional Asheville photographer; I love to work with difficult objects. The entire Product line are shiny stones. Yes, they reflect everything. Some of the spheres can reflect the entire room at once. And, I think I may have said it before, they shine, shine, shine, and reflect.
The clients product line of rare and collectible stones was not easily subjects. I used every photography studio trick to capture the unusual collection. At which time I was thankful for having spent 100’s of hours in my University Photo Studio ~ practicing for the day I’d need these photographic techniques.
Without my professional experience of studying light and space and their relationship to reflective surfaces, I could not have delivered a full catalog collection to my client. To my delight the client used all of the photographs I created for the series.
The product photography was quickly and successfully integrated into the company branding, direct mail, signage, business cards, website design, trade show and online promotions.
Visit the Shiny Stone:Product Photography Samples Collection – to review the product photography for the catalogs, event programs, magazines, flyers, websites, online stores, and email marketing.
RETRO POSTER DESIGN.
Posters have a history of connecting people. Unlike other forms of graphic design. Posters have a directness, accessibility, and simplicity. When asked to design a poster. I begin from a creative place of too many choices.
Finding the Graphic Design Focus
When I design I have to first discover a focus. For the Honor Night poster I wanted to design a poster that I connected with. I wanted the graphic design and typography to communicate something about me the designer, as well as reach everyone. I wanted to create a meaningful reference to what school had meant to me.
This retro poster design wasn’t for any Honors Night, this was my own Honors Night. For me, the poster had to reflect my school experience.
At school I enrolled for every art history class that was available. While all of the art movements provided me with interest and inspiration. It was the Dada art (or anti-art) movement that resonated with me the most.
Unlike prior art movements. Dada was more a mindset, than a single art style. The Dada artists dedication to questioning everything about artistic expression resounded with creative approach. The Dada movement did borrow their visual and technical vocabulary from Futurists. Especially those contributions to visual communication and advertising.
Dada made the poster the central tool for introducing new and bold graphic design aesthetic. The Dadaists, like the Futurists had a typographical revolution. With the typeface being the medium. The Dada artist isolated the graphic values of a typeface. While providing an independence meaning to the shape of the letters that was different from the transmitted textual meaning.
The typographical revolution brought about an innovative use of typography. Where the artist questions every adjust of the design. From adjustments to the kerning (space between characters). To refining the leading (space between successive lines of type). To the use of negative white space. Allowing the layout to flow vertically, horizontally, and diagonally.
The Dada art movement enriched creative libration to the collective arts. Impacting painting, collage, sculpture, poetry, performance, photography, and graphic design. The collective spirit of Dadaism parallels directly with my creativity as a multimedia artist.
Drawing Creative Inspiration for Retro Poster Design
One of the most recognizable designs from the Dada era is that of the cover design for Veshch (Object). 1922 Berlin anti government booklet.Veshch introduced using an array of different typefaces and printing on colored paper to liven up the design.
100 years later. The retro poster design remains distinctive and modern. The design aim is to break the reader free of the traditional concept of typography.
Today the reader is now expected to explore the shape and form of text. Without having to decipher the meaning of the content. Every major brand depends on reader recognize. With shape being the first value a reader will recognize. Follow by color, and third the text.
CD Cover Design. Sure it has been awhile since anyone has requested a CD cover . But, back in the day, CD’s artwork requests were quite popular. At that time, everyone wanted a CD, everyone had a CD, some people even wear CD’s as clothing accessories.
While the CD cover never did reach the same artistic heights as the LP cover. The CD was the last step before switching our media to an online format. Where every song, book, or show feels the same in your hand. Same weight, same shape, same.
When Asheville recording star Cookie La Rue hit me up again for more free design services. At first, I said “NO”. I actually kept repeating “no, no, no…” and there it is I ended up with this creation.
Granted at the time, most everyone had already stopped using CD’s. Most people had even stopped using Napster. But, Cookie wanted the CD format. And that is what she got!
The CD cover design of Folkin’ with you was the Blue Prior of Cookie La Rue recordings. Keeping with the theme, I drew my inspiration from Joni Mitchell – Blue LP design.
I began the CD Cover Project as I do with many projects. I began with my camera. Shooting photos of Cookie La Rue was not pleasant. There was a huge amount of Photoshop skills need to blur out most of Cookie face – I then created the CD cover following the tone and layout as Blue LP did.
To my complete surprise – the CD release party was hughly popular. The CD went on to 2nd and 3rd reprint.
Photography: Gary Crossey. Graphic Design: Gary Crossey. Digital Artwork: Gary Crossey.
Be sure to check out the many other Cookie La Rue design projects.
Working with the Asheville Salon is always fun. For the Asheville Salon Business Card both Danielle and Greg wanted a business card they could feel proud about handing out.
The graphic design for the Asheville Salon business card design is a true reflection of the Asheville Salon branding guidelines.
Personalize your Business Card
Asheville Salon wanted to way to personalize their business card – without distracting from the brand. The graphic design solution that I presented – was to let each person choice their own element to add to their business card.
For Danielle, she added her own hand-drawn sketch of an owl that Danielle has a connected to. While Greg choice to use a sketch of a flower that Danielle also drew.
As the graphic designer for Asheville salon I am very pleased to include Danielle’s artwork. The sketches are an extension of Danielle’s creative self – the same creative self that Danielle brings to each of the hair styles that she creates.
There was quite an in-depth creative process in bringing the Irish Guy Website Design, Programming, and SEO Services 3D Logo Design forward. The concept of the logo design was quite instant. I instinctively comprehended what I wanted. Being the client and designer for this design does make that transition easier.
However, making sense of a concept takes steps. Bringing that original abstract idea to fruition requires a process. As the graphic designer I have to move with the design. While other graphic designers are comfortable creating design from clip art - I prefer to create my own visuals. I like to explore the visual aspects of a design. Discovering the layers of detail that and visual aspects of shape, tone, hue, and the combination of all.
Some logo designs can be quite instant - while other logo designs can take longer. For the Irish Guy Productions I remained with the design - sketching out ideas of some of the different visual aspects that I wanted the logo to have.
Making sense of a concept
3D Logo Design – Background
During the Branding Development for Irish Guy Website Design, Programming and SEO Services the visual guidelines were established. The color palette - Pink, Deep Purple, Rich Reds, Light Gray, and Black was firm! No green or blue.
I typically begin my graphic design projects with black and white sketches. Once the graphic design aspects of the design are strong enough - color is added. It was exciting for me to approach a logo design project from a different direction. Though somewhat nervous too - as graphic designers we train ourselves to follow creative processes. While altering the process can bring about creative insight - the creations may not reach your target.
The Irish Guy logo brief was simple enough. "Draw inspiration from traditional Irish visual. Stay away from the tourist ideas of Ireland (Green, Shamrock, Rainbow, and Leprechauns)". Personally, I am quite fond of Leprechauns and Garden Gnomes in general.
Digital Sketches – Click thumbnail to Enlarge
Drawing inspiration for the Irish Triple Spiral
The Irish Triskele or Triple Spiral has been of great inspiration to me. And has been a part of Irish tradition for as long as anyone can recall. What I love about the Triple Spiral symbol is that depending on who you ask, you may get a different definition of what the three spirals represent. There is something special about a symbol that can represent what you want it to - and still be appreciated and valued by all.
The one understanding that is consistent is that the Triskele design comprises of three similar elements that come together to from one. Irish Guy Website Design, Programming, and SEO Service also share the responsibilities of three equal services that come together to form one uniformed web solution. And, so the digital sketching began.
Successful design projects begin with research and discovery. Unlike other items of graphic design. The Icon has to bashfully obey two functions.
Functions of an Icon.
Be able to stand out alone.
Remain part of the group.
The modern icon is not a one trick pony. A thoughtful icon will both visual unite and stand solo. The aesthetics of the icon design makes it engaging. Icons rarely function alone. Icons work harmoniously within a larger design system.
My design research begins by considering the audience. Who might use these icons? If I am designing for a company in the UK or Europe, I may reconsider some of the case symbols. Establish cultural and traditional visual guidelines.
ICON DESIGN – Design Stage.
The design problem of creating icons. An Icon has to stand apart while being the same. Keeping icons simple and easy to understand is essential.Overly complicated icons are difficult to grasp. Limit how many design elements to include.
Icon Design Perspective
Icons observation. Any which way. It is a good idea to keep your icon collection in the same Perspective. If you have your icon positioned at a particular angle – maintain the same angle for the icon collection. Keeping a consistent viewpoint will help establish a consistent icon set style.
Misused national, international, and social characteristics.
Use text in icons.
Including interface features in icons.
Insufficient individuality between icons.
Lack of aesthetic unity.
ICON DESIGN – Implementation Stage.
The final and most important part of the design process. Does it work? The implementation stage is more than just getting the design out there. During the Implementation Stage, I am looking for ways to improve and strengthen the design message.
Questions I ask
Are the icon design consistent?
Do the colors come together as a unit?
Do the icons look like they belong together?
If used: are the reflections, shadows, and lighting consistent?
Do the icons scale correctly?
Once I am happy with my answers, I then test the icons on real people. I listen carefully to feedback. And value the power of observation . I am always looking for that problematic icon – the one the everyone misunderstands. For the icon collection success all of the icons have to work together as one language.
Asheville Salon create beautiful, stylish, and manageable hair. Their hairstyles have a huge curbside appeal - that range from everyday wear, to formal, to high-fashion art form.
When Danielle and Greg approached me to develop their brand and logo design for their downtown Asheville hair salon. They asked that their business name be user-friendly and have a strong search engine appeal.
After much local SEO and market research I proposed Asheville Salon as the brand name.
Asheville Salon is both rememberable and rankable.
Stage One – Asheville Salon Logo Design Process
The Asheville Salon logo was a true design collaboration, that was very natural. Danielle created the sketches. I directed and refined the designs. Greg provided the much appreciated Art Direction.
Danielle wanted the logo to capture the idea of hair in motion.
During Stage One of the logo development, we explored creating the Letter A from hair. While the look is both organic and has a hand-drawn element - both visual elements that Danielle had wanted to include.
We both felt like the logo was missing a refining element. We agreed that including the Letter S was an important visual aspect for the Asheville Salon brand.
For Stage Two, I created the visual study for Danielle. I wanted to share the idea that letters can be any range of different shapes, while remaining true to their form.
With more than 20 examples of the same two letters. No two letters are visually the same - while they are all understood as the same.
Stage Two – Developing Shape Relationships
Refining the Logo
With Danielle's sketch of the letter A and S coming together into one form. I capture the sketch and refined the image.
We had reached two logo design objectives.
"Hair In motion" Danielle.
"Include letter A & S" Gary.
While we both liked the shape and motion - but with more clarity. A bit abstract is fine - but clean up the edges.
The function of a logo is to print the same every-time. The final round of design revisions were cleaning up the edges, refining colors and laying graphics to increase pop value.
When it comes to Map Design - everything has got to correct.
For the Atlanta Map Design Project I was commissioned by Crown Plaza Hotel to create a series of local interest postcards. Each postcard featured a place of interest, with a user friendly map. Here are three of the map examples that were used on the maps.
Map Design - doing the walk for work
The interesting part about creating these maps - at the time - Google maps had incorrectly mapped out some of the roads. After doubling checking with my map resources, I then decided to walk the maps. Thankfully, I did - as I discovered at least ten other road and misnamed streets.
Asheville Business Card Design Inspired by a Needle
Asheville is the home to the small business. Working on the design for the Asheville Business card for Underground Weaver was a fun project. I spent time with the Weaver and watched her work. Bernice worked between different artisan projects – all of which were wildly different from one another. The one thing that caught my eye was the tool that Bernice liked to use. A hook needle. Continued
Graphic Design Services Asheville. Graphic designers all have different approaches to creating unique posters. For me, designing a new poster is usually done in an easy to follow six-step-process.
Establish a graphic design focus.
Have the correct information.
Balance the Design.
Establish Graphic Design Focus.
Having a graphic design focus is a good starting point for any creative project. Posters are unique creations that are much more than typesetting. Posters are created to inform the public. To be successful, a poster has to connect with the viewer.
Depending on how complex the content is. Establishing a strong graphic design focus may require serious consideration and research.
For the Girl Scout Poster, the board members wanted a design that would reflect the event. Fun & Elegant Black Tie Cookie Cook-Off. Featuring desserts by eight Asheville chefs. Served with a full range of wines from Asheville.
Asheville Graphic Design Sample
Asheville Poster Design
Graphic Design Process.
After research. I begin drawing thumbnails. The thumbnail designs are more about form and function. And coming to understand and connect with the content. Each of the three mock-ups presented a strong modern approach to the poster.
While the board liked all the graphic design mock-ups. The Urban Illustration Layout was approved by the board to be the official poster design. The other two mock-ups were liked so much, that they were adapted to email blasts for the same event.
While designing the poster my first consideration was to not feature one person more than anyone else. The event included eight well-known Asheville chefs - with the most amazing array of desserts. The event was a celebration of many talents coming together as a supportive community. So with that idea, I did not feature any of the chefs desserts.
At the time, I was working on a character design that the Asheville board liked. It was great fun, seeing my illustration bring life to the poster.
Asheville Poster Design
Have the Correct Information.
No matter how good your design is, if the information is not correct - the graphic design fails. Always re-check information. Clients get basic information wrong. Include the address, date, time, and cost.
The poster is there to connect and stir interest for the viewer. With creativity in the details. Posters have a historical placement. Design trends have launched from posters. Wars have been won and lost over posters. Women, men, and children have united to the call on a poster.
Yes, use the correct typography. Posters scream to use typefaces. I locate type design that relates to the event. For content, I like the typeface to clean and easy to read.
Balance the Design.
Rework the design. Tweak and improve. Refine the details. It's not about design perfection. It's about refined graphic design.
Asheville Graphic Design
I like to help guide my clients through the printing process. I understand the paper. I know ink. I practice color theory. Use readable fonts. I use the correct printer (for the job).
A poster is designed correctly when the final print is incredible.
Graphic design for the Asheville Public Access grand opening. That was a fun opening party. Here is a sample of one of the postcard invites that I designed for the opening. The postcard design was also redesigned into a large format poster. The poster design was quite awesome (if anyone has a copy of the poster - please forward a photo).
Prior to URTV going on the air, I headed the Branding Design team. And designed the first URTV LOGO: Asheville Wiki. I also headed the Graphic Design and Programming team for the first URTV website (I do miss the URTV flash navigation I created for the website).
Yes, Cat Williams performed opening night - what a gem for Asheville culture.
As a graphic designer, creating a poster design is always a fun project. For me each poster is a new graphic design journey. Especially, for the The Journey of Creativity series. Some of my most memorable moments as a graphic designer involve the thrill of unwrapping large format print jobs. One incorrect fold and that high-gloss photography finish will ruin the impact.
Thankfully, most of my early design years were spent in the darkroom, processing photography. Granted, I learnt all my lessons the hard way. Which is why this graphic design theme of “Learn from Failure” holds true to me.
I am always discovering new aspects of graphic design, videography, and interactive design. Most recently I discovered the value of the creative journey. I reflect on the planning process and production. I review the graphic design and typography. And I appreciate and recognize the different skills that come together to create.
The Journey of Creativity – Learn From Failure Poster and Short Video Animation were designed for the Asheville Adobe Digital Creativity class. The graphic design from the poster was used as part of a short video promotion and a mobile ready website prototype.
I pulled from my experience of painting and working in the darkroom. By creating the entire art piece with just three Photoshop tools. Paint Brush, Dodge, and Burn Tools.
By focusing on tools that I understood (in the real world), I quickly grasped the abilities and limitations of working with digital tools. Since then, I have become a Photoshop Master - with a vast knowledge on all of the tools.
Everyone in Asheville loves the Mountain Xpress newspaper. Creating the cover of the Asheville Mountain Xpress was a great honor.
The graphic design came from the Asheville production of Alice. The Mountain Xpress is a huge supporter of the local arts and the Asheville community. They featured my graphic design work from the “Rose Garden” scene of the production.
Here is the Asheville Mountain Xpress cover, design by Gary Crossey.
TRUE STORY: That is a real big ass bug. That sat on my finger while I photographed him.
There is always something special about creating a poster. First off, I like when 1000's of them arrive and are eager to be hung.
However, working on a poster for a well known production can be difficult. As you want to create something new, or at least a little different. While still remaining true to the production.
How the images were created
While creating the foot image for the poster, I first went to the studio and photographed feet. After many hours of working with the images that I had shot I started over. The second time I reshoot the images in a flatbed scanner. I wanted the feet to look like they were being pressed on. That the bearfoot was altogether goo. The scanner provided a flatness to the toes - that I after. Made the toes slightly wider and more present.
At the same time I began to scan a collection of dry leafs. In Photoshop, the leafs were layered on top of one another.
You gotta love the tools of Photoshop. I wanted to create something that would pull the type design and the strong graphic of the feet. I wanted the image to soft, almost not seen. The leaf was the creation - painted mostly in Photoshop. The leaf was a really fun image to create.
Working with Brunk Auctions is a pleasure. Brunk Auctions publish a monthly catalog - with 100's of items. My role is simple - I remove photo backgrounds. And, I get to dig deep into the Adobe Photoshop Masking Toolkit.
Photoshop Production Work
Masking tools respond best to a strong edges. Not all edges are defined. Glass has unclear edges that are hard to define.
While it may be true that some masks are easy to make.
It is also true that other masks are difficult to create.
Detailed Photoshop Masking
Detailed masking does require skill, time, and knowledge. Understanding the strengths and limitations of Photoshop masking tools is essential to creating quick, clean, and precise masks.
Tri-folds are an effective newsletter method. Creating the trifold for the Atlanta Aid Non-Profit included a registration form and dotted line to cut. Working within the printer guidelines, I created an easy to print tri-fold.
On the front fold, the reader is provided an overview. With more information provided as the user opens the tri-fold publication.
Printed in Black & White on an assortment of rainbow colored paper.
The playing card animation was commissioned by Tersicorps Theatre of Dance – Asheville.
Alice in Wonderland – Chapter Eight – The Queen Croquet Ground.
What an exciting part of the Alice and Wonderland story. Alice has arrived to the Rose Garden and is now face-to-face with the mighty Queen. The stage is bathe with my playing card animation. A procession of dancers are flooding the stage – with impressions of my animation on their skin and white outfits. Everything and everyone got covered by the animated playing card wash. The visual effect was outstanding.
From the opening beating of the simple single rotating hearts – half white, half red. Before launching into the animated playing card parade. The mirrored tunnel effect added to the chaos of the scene to great effect. The heart design began as the photograph of my red jacket reflecting on the metal door. The door had a diamond design that created a strong silver in one panel, while my bright red coat beamed in the adjoining panel. For me the heart was the central design element for Alice in Wonderland – the scene is rich and heavy. With hundreds of little hearts covering the scene – little hearts that were created with my reflection. While the reflection on the heart is only one half of myself – the mirrored placement of the heart creates the whole reflection.
Video Projection – Animation Wash
Parading Playing Cards
Full stage front-projection washing over entire stage and two rear projectors for added 3D effect.
Off with her head
Undoubtedly the quintessential line from Alice – “Off with her head!”.
As the chaos of the scene grows the dark playing card animation slowly fade over the stage. The music gets darker – the mood changes. On the stage their are 5 men in a web of white rope. Pulling and turning, twisting their bodies into the same knots as the rope. The more entangled the twisted bodies became the heavier the dark animation painted their skin.
Unlike, the earlier lighter animation of white and red – which created an iridescent illumination. The dark animation achieved the opposite effect. The black of the stage literally absorbed the darkness of the animation. The crimson, dark grays, and blood tones created a sinister tension between the dancer and the entangled ropes.
Alice in Wonderland – Off with her head!
Animation cycle that covered the back wall of the stage. Unlike the front-projection that flooded the stage. The rear projection was onto the high-density screen. The clarity was incredible. The blood red of the animation reflected and painted the dancers skin.
Design Process – Animation Sequence
With every design the design process begins with the objective. For the The Queen’s Croquet Ground scene from Alice the animation was to serve to functions.
The scene relied heavily on flooding the stage with animated content. However, the general problem with washing an entire stage with visuals is that everything is covered the visual. Stage lights also serve to wash out projected content. For the scene – lights were lowered – projection increased. To create an awesome balance of visuals, dance, and audio synchronization. Finding this balance did take quite a few revisions – especially during the installation in the Diana Wortham Theater (which can only be expected).
The Playing Card Animation design process begin with simple sketches of playing card design. Before refining the designs in Adobe Illustrator. During the early design stages of the playing cards – I imported the roughs to After Effects – as I worked on refining the card design in Illustrator, the file would update to my After Effects animation. Most of the final animation effect was created prior to the card design being finished or approved.
Having a strong workflow plan completely helped to make this part of the project a huge success. The placeholder content that I had imported to After Effects was easier to animate and experiment with while the individual components were still so light. No delays from graphic card overload – fast and simple.
Once the final artwork was completed. I simply had to do to After Effects and render the animation. Revisions to the color content in relationship to the saturation of stage wash were done in Illustrator, and footage would be again rendered.
PLAY CARD GRAPHIC – Each card was created for the animation.
Asheville Graphic Design Service
The process of converting large amounts of data into a handy trifold, Is nothing short of tech heaven magic.
Yes there is an art in the graphic design and typesetting to create a monthly newsletter. There is also a mastery for content development and management needed. Along with a solid project workflow.
The project workflow that I created for Charlotte Street Computers greatly reduced the cost and turn around time. Labor time was great reduced. While printing costs were reduced by 85%. Simply by printing the trifold in Black and White, and on an cheaper recycled paper.
The trifold was an important element to the success of the Asheville computer training classes. Students feedback indicated that the trifold was their first go-to for class information.
Technology Aided Graphic Design
Creating a Google App to extract Google Calendar data to a Spreadsheet was the biggest time saver. The app saved hours of data entry labor - and greatly reduced user error input. Computer Training Classes, and updates were entered directly into Google Calendar.
I then had Google Calendar automatically update all the related material for instructors, support staff, students, graphic design projects, website content, and newsletter content. No more double entering content - or having to email updates to the other team members and students.
Asheville Graphic Design Samples
Included below are three samples of the monthly trifold newsletter. Each month while the graphic design style remained the same. Fine adjustments to layout and typesetting were made to highlight and organize classes.
The Workflow for Creating a TriFold
Enter class time, description, location, cost, class files, enrollment instructions.
Embed Public Google Calendar in website - in agenda format.
Provides support staff up-to-date class details.
New classes automatically appears on calendar followers.
All students are shown how to (and encouraged) to follow the Public Google Calendar.
Google Calendar events are searchable and can rank.
Run Google App to extract 30 days of data from Google Calendar.
Sync Google Calendar with Google Spreadsheet.
Sort / Organize data as you need.
Create graphics for Trifold.
Import Google Spreadsheet to InDesign.
During import automatically apply InDesign styles to data.
Sync Adobe InDesign with Google Spreadsheet.
Typo and copy rewrites are added at the spreadsheet or calendar level. NO EDITS are completed in InDesign.
Made In Honduras published in the New York Times and The Washington Post.
If you don believe in online marketing, you might want to track how many clicks these banners got – it was huge!
Using Adobe Flash, I created the Motion Graphics from still photography. Due to the size requirements for Banner ads, I had to reduce these ads to a 27K file size. Creating a banner ad is certainly one skill, having that banner come in under 27 K is quite another skill altogether. Data file reduction is a skill that I excel in.
Digitally Drawing by Gary Crossey. Created on the iPad 2 using Adobe Ideas.
Creating digital art with something other than the 'mouse' sounds ideal. However, after 15 years of learning how to draw with the mouse, I did find working with Adobe Ideas to be slow. It was fun. Somewhat steamless with Adobe Illustrator. For production work I would use Adobe Ideas for outline work. Complete the painting in Adobe Illustrator.
Was an AWESOME App - however, as of Fall 2014 Adobe have disconnected the support of Adobe Ideas.
REDLINE wanted to keep their branding simple and clean. While aiming of a modern letterhead design. Bringing the same style to their letterhead the client wanted a letterhead that could serve many functions .
Reducing the cost of printing Letterhead
The graphic design solution I create saved Redline with printing costs. I created a blank letterhead to use in the Redline offices. The address, contact information, or special offices got printed in the office.
To ensure the easy use of the Redline letterhead I created Word Templates that included the important information for each office.
Know when to keep graphic design clean and simple
The RedLine letterhead was greatly received. I did outsource the letterhead printing. A large amount of consideration to determine which selection would provide the highest quality print job.
Four WordPress graphics created for the Charlotte Street Computers website to promotion their array of highly successful WordPress classes. The basic elements from the four target designs were later used to create target marketing messages.
WEBSITE GRAPHIC: For SEO Blog
Google recently made changes to their Authority ranking. Allowing for online tends to position sources as the voice of authority.
Create discount coupon for Charlotte Street Computers (Asheville NC) end of year sale on Computer Training Classes. The campaign involved establishing an online service that could handle the coupon discount.
Discount graphic was placed seamlessly into Charlotte Street Computers (which then had a black background).
WEBSITE & PRINT GRAPHIC – Classes in Asheville
Graphic created for the front of a monthly tri-fold for over 60 classes.
The graphic features the icons from the upcoming classes. The class icons could be swapped out each month.
WEBSITE GRAPHIC – Computer Classes in Asheville
The "Need A Computer Class?" graphic has seen many different version over the years.
How to make marketing material from free clipart. The office clip art came directly from the Adobe Illustrator shape library . The chair - yes that too came from Adobe Illustrator, only this time the resides in the Symbols library. The Adobe Illustrator Shape & Symbols libraries are great resources for designers to help keep budget low with free clip art.
I loved creating the brand for a green Asheville business . I billed the client two Blueberry bushes. I have since earned interest every year.
I created the three-dimensional logo by building semi-transparent gradients in Adobe Illustrator. The vector gradients seamless blend and create depth to the logo design. The logo design tested up to seven fax copies (in black and white) and still held up. A local artist was commissioned with the logo render (looks good).
Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.
Creating the branding for the launch of the Asheville Adobe User Group. The project inspiration began in the photo studio with the colorful paperclips. The paperclips were playful and colorful to work with, granted a few of the "To Do" tasks had to be flipped around in Adobe Photoshop - can you figure out which paperclip tag was altered?
Over time the purpose of the website header banner changed, here are four different designs that were published.
Keeping with the same bright, cheerful color palette, I created an array of website banner ads for the launch of the Asheville Adobe User Group, and the Facebook Business profile graphic for the Asheville Adobe User Facebook page.
The Irish Guy Production business card was one of those perfect print jobs. The business card is bright and cheerful. With crisp colors and bright white.
Printing your Business Card
Use a printer you trust. The most expensive print job is not always the best. Arrive at your printer, as their customer with a design that is not difficult to print. Present the printer with a design that can make you both shine.
The Business Card Design
There was a time (not so very long ago) that business cards held a very active role in business and networking. Today, the role of the business card has lessened – while maintaining an efficient way to exchange contact information quickly.
Designing for a Brand
During the branding process for Irish Guy Productions the color palette was clearly established. NO green! Blue was removed during the early design submissions – as it may be perceived too masculine when paired with “Irish Guy.”
The color branding for Irish Guy Productions ranges from soft candy pink to hot pink. While being toned down with lots of white space, black, and light gray.
Designing a business card for a brand couldn’t be easier. And, for most businesses, should be the first graphic design service you have when you can simply relax. A business card project means that your business logo is done (whoo hoo!)
Creating a business card is that first project that will follow your Business Branding Rules. For those businesses or groups who have done the work to define a well-formed Brand Package – then the business card is a time to REJOICE and ENJOY your hard work. During the Business Card Graphic Design process look for design discrepancies from misinterpreting the Branding Guidelines.
Print ad, Poster, and Flyer for the Dining Out for Life event in Asheville. The table event was a great success. Glad I was able to show my support with the design of the Asheville print ad, and eating (two of the things I seem to do best).
Newspaper Ad - Ran in Mountain Xpress Asheville, and other local publications. Recto Rocks!
Print Ads – Asheville
An experienced graphic designer understands that at times there are limitations. In the print world you have to be aware of ink, paper, printer experience, and maintaining readability.
For Enter the Earth Asheville, I created a template approach to their ads - as the information would change slightly between ads. The owner also like to create instant handouts - I created a 4up black and white ad that he could take to FedEx and make hundreds of copies for a low cost. Using this method allowed the owner to customize his message for each trade show, while waiting to print on-demand would reduce the overall printing costs.
Oh the days of business cards. These little paper notices that sought your attention. The business card doesn’t play the same role that it used to. Today ranking number 1 for your search term will generate more customers.
Google Ranking impacts the Business Card
Since IrishGuyProductions began to rank number 1 for the search term “Irish Guy” – we found less of a need for paper business cards. But in keeping true to our brand our Business Card has a clean, precise design. With rich reds and hot pinks that balance with the stark white. The front of the business card was a high gloss, while the back has a smooth matt contrast.
* Brian Jones worked on some of the business cards featured.
The print ad design kept the message simple, distinctive, and focused. Designed for people attending the trade show to easily locate booth. Many customers commented on how easy the ads were to locate in the event brochure.
The ads began by photographing the merchandise. Once a collection of product photography was created the ads design we finalized. The ad campaign successfully ran for three years - with slight adjustments to body copy, layout, and product photography samples.
Clean and precise graphic design solution for Asheville Portal site. Showcasing and connecting the six user resources provided by the Asheville design firm. The icon graphics are Scalable Vector Graphics (SVG). The SVG format is naturally a small file size. Small file sizes reduce page loading time. This website was developed to load in under a second – on any device.
Prides Crossing was such an interesting two act play. Watching the installation come together was amazing. Maybe that was the reason why my first week of creative production was very slow. I felt overwhelmed by the theater. Everything was too grand, and organized. I was the tech guy, and my office was in the middle of the oldest opera house in America. Just outside the theater there were young Amish men on horses. Lancaster was the place I had my a grilled Caesar salad - and became an instant fan.
The play was beautiful. The story was told in scene, that were each their own timeline. My job was to create the visual projection that would be used to transition begin scene, as the story skipped around different timeline. I loved the depth of time I got to design within. Granted each time slot had to be precise, but for one production I had to pull in different (precise) design elements for that time period.
The furniture on the stage was protected - making them easy enough to move off stage. The transitions were large and visual, while completely soft and gentle.
The play opened with a kaleidoscope image projected on the full height and width of the screen - a visual prelude to the story unfolds.
I will always miss Michael Mitchell (Director). Michael was such a brilliant director and I loved Michael very much.
Backdrop Designs for Video Installation
Creating graphic design that will be projected is awesome. However, you quickly discover that a little goes a long way. When designing these backgrounds - the director wanted to set the tone for the time period and placement.
On top of the backdrops were visual elements being projected on the screens and stage.
While the format for this print ad is long and tall. It may not be the easiest format to showcase well online.
Asheville Print Advertising.
For most businesses print advertising is that extra word-of-mouth. While most businesses do benefit from marketing – you do have to know when and where you advertising dollar is best spent.
For the series of prints advertising designs I had to first photograph the products. Once I had the photography collection I created a base template with InDesign.
While the template did serve to reduce graphic design time – by bringing all the design assets (logo, photography, styles) together into one place. The ads were always different sizes, with different artwork, and a different list of features – which always required design considerations.
Shining products photography with iridescent showing that luminous different colors from direct angles.
All weather signage. This is the graphic for a huge outdoor all-weather banner. The finish had a nice matt finish that stopped the sign from reflecting in the bright sun of event lights.
Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.
Print Ads for small Asheville business. I created a large series of black and white print ads for Asheville ETE. The ads appeared in trade show mags to promote the locate of booth and update customers on current product line.
Product Photography for Print Ads
The ads include my product photography. I did the photography for ETE. Here are some of my product photography samples that were used in these print ads. Often the test of design is – does it hold up in black and white? In the case of my Asheville print ads. I designed the ads and shot product photography to stand up to being printed in black and white.
Black and White Print Ads – Simple handout. The client often needed extra hand outs at certain events. “Certain” events – meaning that upon arriving at a trade show the client would quickly discover if the trade show was busy or not. On off years trade show numbers were off. To off set the huge printing and marketing budget for my client I created a simple ad that he was able to have printed at quick print (when he needed extra hand outs). The handout does not include product photography – as I was never quite sure how the print job would be. The client was instructed to have the flyers printed onto a mix of color paper.
During very busy trade shows the client always had a backup plan to get he’s marketing plan and contact information into your hand.
The Tapped in Time section of Alice – The Ballet is when the White Rabbit proclaims I am Late. During the Ballet the stage was washed with digital numbers.
The Trapped In Time – midnight strikes.
Trapped in Time – Larger scale.
VIDEO FOOTAGE Alice – The Ballet
The trapping in time scene from Alice – The Ballet. The animation I created were broadcast across the stage. The digital numbers cover the White Rabbit. I liked the idea of using digital numbers to connect how the footage was created. Everything captured, edited, and burnt to digital format.
When I began design work for Alice – The Ballet. The first visual concept that I needed to face was TIME. Alice is Wonderland certainly has many dips and turns in the storyline. While the theme of manipulating time remains constant.
Animation Clock Hands
Prior to the opening of the ballet – my clock hands were projected on the theater curtains. First as a still image on thick red velvet curtains.
A short animated GIF – of the beginning sequence.
As a digital artist I tend to have a strong visual idea in my head – and I then set about creating that image. For the Alice Ballet the hands of time I needed the clock hands to regal and strong.
The audience were greeted with the clock arms. First, as a still image of the clock. Ten minutes before the start of the show the clock hands began to move. The clock animation is used during the opening and closing of Act 1 and 2.
Time Keeps Moving – bending time is always possible when creating visuals for Alice.
I am such a big fans of After Effects. I am a power house junkie with After Effects. I can think of a better reason than to use After Effects for my clock animation
From the basic animation of the clock hands I was then able to expand the look, feel, texture, and tone of the animation.
Backdrop Clock Animation
The backdrop clock animation was a fun layering effect. Again playing with the visual idea of time, and the rabbit hole, and falling.
The metal texture of the clock is my reflection on the staircase of Lloyd Bank in London. It was a cold Sunday morning. The bright polished metal and outdoor piping all looks super cool.
My bright red winter coat and testify to how cold it was. While also creating the constant of color against the metal panels of the bank. I refined the texture and tones in Photoshop.
Asheville Print Ad series created for small business. While the client is local. They are a global player . They manage fragile items that they discover from around the planet.
How I designed my Asheville print ad series
When I design for a print ad series. I begin with reason and logic. It is important for me to visualize the big picture. For me to connect with the target market. And for the print ads to reach their goal.
Questions I asked before I designed my Asheville print ad series.
Who will see these print ads?
What do they need to know?
What are they looking for?
Asheville Print Ad Elements
While some people can claim graphic design for a print ad. That is not the case with this series of print ads. All design aspects of this project were handled by Irish Guy.
Product catalog, with online store and shopping cart.
Ground Work for Graphic Design
This project required layers of planning. Photos of the products had to first be taken. Given the reflective nature of the product line creating print quality images is difficult. Each picture required a custom approach. The photo collection I created was quickly approved.
A series of print ads followed. To ensure print quality – I handed all of the digital files for the printer. Providing the printer whatever format best meet their needs.
The print ads ran in a national trade mag. Reprints of the ads also ran. Different versions of the ad ran – with various product line changes and feature product.
What direct the design choices for the print ad?
I did my research. I reviewed years of similar trade show mags. Their primary focus is BUSY. Overload of images – everyone is trying out do everyone else. Which is fine. As long as you use graphic design and typography principles to reach your target market.
Or limit your you curbside appeal – and pile everything into your ad. For this series of print ads – the client wanted to set his higher quality product line apart from everyone else. Some of the lines they have global exclusive rights to.
The design focused on either one featured item. Or, a small collection of similar high quality items.
The marketing objective of the print ads was too provide the location of the Trade Show booth. And an insight to their featured product line. Most participants of the trade show first review the trade show magazine for vector booths they want to attend. I trimmed the ads with bright memorable colors. Making the ads easy locate in the mass of other ads.
Reduce Graphic Design Costs
To reduce graphic design costs the print ads were converted into InDesign templates. The templates were easy and fast to update with new feature photography and product listings. The templates had four different variations that could be adjusted for most basic print requirements. The template deployment saved my clients hundred of hours in labor costs – that was better used to advertising costs.
The Door Scene. Some artist look back on their work. And with experience can see something different they would have done. I do not feel that toward these doors. At the time, I loved creating them from my photography and drawings. Each door projected on to a moving screen. The dancers interacted with the moving screens.
DOOR 1 – The Snakes
The red of the door with the iron work protected so well. The difference between the dark tones and the orange-red saturation work prefect. The snake really do look quite evil.
DOOR 2: Two Heads
The doors came from my own photography collection. What I didn’t have image of, I drew. These doors were shown off on stage – scaled larger than life. The 3D effect at the top of the door and the lower corners is an old disco ball. The teeth from the monsters head is the Needle (Center of Dublin). I like combining textures and tones from different time periods.
DOOR 3: Little Door
The small door had a quick scene when door opened for a short animation. On stage the door animation and stage lighting for the effect of light coming out of the door. Really great effect – that out a full house roam every-time.
DOOR 4: Knockers.
The 4th and final door is the most plain of the designs. On stage, this door was beside the 3rd door – that had an animation scene – that the audience were to engage with. Pull the design back on this door kept the interest in point.
Creating work for a moving screen
Two doors came from one projector. To ensure that the image rests correctly – when arriving at an angle. This is where the math comes in – and the artwork starts to look a bit like this.
Creating the Rabbit Hole scene for the Asheville Ballet of Alice was one of the most famous scenes of the entire production. The rabbit hole was not only the first color scene, but it was also one of the few scenes that were completely made of video – with on live action. All the dancing and effects were recorded, and I got to do my bit!
Research for the Rabbit Hole Scene
How to create the rabbit hole? While others may turn to After Effects for all of their special effects I prefer to look at the real world. In Asheville, there are a few tunnels – and that is where my creativity took me first.
The Fastfwd Website Hosting Business Card design worked so well. The print job was perfect (and very cheap). The front of the business card is covered with a UV coat. The UV coat adds a layer of shine. The UV coat also saturates the colors. In the case of the Asheville Fastfwd Business Card design – the bold red to black design bars really popped!
The great thing about my design. I create all of it. The patterns I use I either photograph or draw. I am not online searching for the images I need to make my point of view. I control my design and development (unless its collaborative – even then with strong design options).
The first design option I have as a graphic designer. Create your own. With the Fastfwd business card design. I wanted the visual to be something grounding but with motion.
Weeks before I had photographed the Belfast Airport. The outer walls have these amazing piped walls. The grooves and highlights provided me with the motion. Including an element from home provided the grounding.
While most of Belfast Airport exterior photography do not include the wall fasting. I choice to include the fasting on the business card. The knot was the active working part of the walk – without the knots are work – the wall will blow away. The knots were the design and tech crew at Fastfwd.
The front of the business card design was the company overview. The back of the Fastfwd Business Card is a micro view of the personal contact information.
The back of the business card is same image zoomed into a section of the photograph. The crop was tight to create the sense of self. One person. Following with heavy white type – I added the contact information. With phone contact on the left. And online contact on the right. The contrast between red, black and heavy white was perfect for the cheap print job. I am a firm believer, if you use cheap printing – do make it difficult.
The Asheville Fastfwd Business Card Design follows all the basic rules of graphic design. And, printed perfectly for less than $0.001 each! Now that is good graphic design.
How to take lots of information and transfer into a events poster. There is something to do everyday... and some more, though it is also "May Madness" a fun poster design for downtown Asheville nightclub.
Graphics – Poster Design
Girl Scouts of America
Poster created for the Asheville Girl Scouts of America.
Someday, I'll locate where all the dessert drawings that I created for this project! There are some super cute cakes.
Graphics – Events Poster / Book Cover
Book cover for Interactive Design conference hosted by AIU.
A collection of the minimization CD cover artwork created for some early DJ iGuy downtempo mixes.
DJ iGuy: Lust in Space
Underground Mixtape from Mary's Atlanta.
DJ iGuy: Spaceman Arms
Downtempo lounge mixtape for Larue's Asheville.
DJ iGuy: 115 BPM
A winter chill mix featuring tracks that run at 115 BPM.
The photography and graphic design were created by Gary Crossey.
DJ iGuy: Enotone Mix
I shot the photography a number of years ago while visiting Belfast. With Adobe Photoshop it is easy enough to convert a 300 year old stain-glass window to something more modern.
DJ iGUY: F**K off & Dance Winter ICE mix
The 3D character was borrowed from another project. The figure is part of an animated piece. The model was created in Poser and Adobe Photoshop. I draw the textures for the 3D model in Adobe Photoshop, then slowly layered them onto the model. The figure represents the hands of time, and are swinging like the pendulum of an old grandfather clock.
Working with Exxotic Boa Clothing was a wonderful experience. And the beginning of a dear friendship. The business card design was part of their branding package.
Visually, Exxotic Boa Clothing knew what they wanted. Their clothing line is unique. Often one-of-a-kind. My clients want stylish and timely – no fads.
The business cards design was part of the larger Branding Package that I developed for Exxotic Boa Clothing. The Branding Package included:
Business card design and printing.
Website design and development.
Video shooting, editing and special effects
Design online clothing catalog.
What inspires a Business Card Design
Inspiration for the Business Card Design came from the website. The website design is a piece of art. www.exxoticboa.com
The website is technically brilliant! With Master Coding at on every level. Including loading content from three servers. The graphic design aspects of the website was of the greatest importance.
When it came to designing the Business Card. most of the graphic design work is already done. By this stage of the project I had the Graphic Design rules established.
The logo was set.
Color systems and details from website was set.
The power of well-developed Branding Package in action . All future projects and designers are not having to second guess visual solutions. With Branding Guidelines in place it reduces the time required to transfer design solutions to business needs.
*Logo Design – the Exxotic Boa Clothing icon of the woman was originally drawn by someone else – I refined the icon and incorporated the icon into the logo design.
An essential function of graphic design is to convey information. As with music, design sets a mood and creates connections. Graphic Design tells the viewer how to respond to the entire message embodied in the graphics.
For Unilever – they wanted their international managers to feel appreciated during the ACCA 2002 World Conference.
We proposed the design solution to embody the product line.
TRADESHOW GRAPHICS - American Intercontinental University
There were so many parts to American Intercontinental University tradeshow.
The trade show booth had the five large posters installed toward the back of the booth with the multimedia presentation played in a loop.
Multimedia presentation and visual effects created by Gary Crossey.
Art Direction, Character, and Background Art created by John Ryan -DAGNABIT.
Music by Transcendence (thanks guys for letting me use the score).
There is nothing more fun than printing in large format. The American Intercontinental University Trade Show Posters were over 5 feet tall and mounted on to a firm foam cord. The five-panel poster installation looked awesome.
I began the project by creating the orange 3D circle. The circles were created with thin layers of digital glass. I was surprised that the tube like quality of the orange circle graphics actually printed so well - the sense of 3D really did pop.
The silver texture in 2000 was a digital challenge - which I was certainly up for. The silver texture was created with fine gradients, noise, and blur effects. The printer did an awesome job to preserve all of the reflective textures and surfaces - ONLY WORK WITH A TRUSTED PRINTER.
Direct Mail created to promote the movie The Chattahoochee River: Muddied Waters, Clear Solutions.
One of my early direct mail projects. Created for The Chattahoochee River: Muddied Waters, Clear Solutionsmovieon Georgia Public Television GPTV. The graphic design project began with the beautiful photograph shot by husband and wife team – Joe & Monica Cook. The photographers shot a series of photos while traveling down the Chattahoochee River.
While the direct mailer had a great deal of information to share. I worked closely with Angela Carroll (Assistant Director) to create a design that was precise and clear to understand. This was a call to action – the movie was a call to action. An awesome graphic design project that I am proud I was part of – even if it was only to design the layout for the direct mailer.
Creating visuals for an art installation can mean many different things.
For the Gorgeous art installation, I used mostly frame-by-frame animation. Each frame created in Photoshop (27 frames a second). Combining the photography of Bart Peeters - I deconstructed the images in multilayers. Each layer reveals the newer self. The more understood. The more exposed.
PROJECT SCOPE: Create a large poster to cover the windows of the art gallery.
Commissioned by AIU to hang the Gradation Art Show. I begin the project by designing the large window posters.
I drew the picture hook to emphasize the process of hanging the show. The show was coming – at that point much of the art was still in creation. There were only the hook and the walls.
The posters were printed on a large format plotter (think floorplans).
While the plotter could do an excellent job at printing large format – the color saturation is low. Ink costs were also a consideration. To offset printing costs, and to achieve the highest possible saturation I choose to use muted colors. The muted colors tended to have less printer banning (horizontal lines from too much ink that causes clogging).
The strange thing about a Gradation Art Show – there is often no work completed for the show – until the moment before the show opens. During the period of marketing the Art Show opening and Gallery Space – no-one quite knew what their last and final project would be. I managed the computer lab at the University – I had created a Portfolio Club – the work of which was featured in the Gradation show in the main Unversity Gallery.
The year is 2000 – people were new to the internet and were happy to click around. Standard Screen resolutions were 720 pixels wide. Flash was an incredible option for developing web content. Fast Forward, some years and Flash content, will not play on Apple devices. For that reason – I have created video captures of the old Flash content.
It was such an honor to redesign the BIG RED TOMATOES (Atlanta) Branding package. The Big Red Tomato was one of the key players for Atlanta cuisine. Serving Award-Winning Italian food in the heart of mid-town Atlanta.
The graphic design aspects of the Restaurant were quite simple – “We want a Big Ass Red Tomato.”
Early Illustration work for Logo Prototype
Creating a local restaurant branding.
Business Card Design
The business cards carried over from the graphic design of the menu. The graphic design on the reverse of the business card
Gift Certificate Design
The Branding for the Big Red Tomato were carried over to the Gift Certificate.
The 3D character commissioned for a series of posters.
Much of my early design work is 3D – from personal projects to the design solutions I provided in art school. I often transferred 2D design projects into 3D renderings – with a sharp knife and a hot glue gun.
I can not recall when I started working with 3D software. I just remember the environment as being engaging. The X, Y, & Z makes perfect sense to me. Texture maps and masking – second nature. Also, the ability to light a 3D scene (I adapted my Photography Studio skills to create powerful lighting combinations).
Unlike, the photo studio, I feel like I have complete control over a 3D scene and character. I can fine tune every muscle. Adjust lighting. Make the unreal, real. While on the reverse – the 3D models may often render with that aspect of the artists steer visual control. 3D is not by chance; there are no accidents.
Sur·ren·der first began as a simple sketch called "Hands Up".
Most of my paintings in the 90's began as a 2D cartoon sketch. I quite liked the 2D image. Sure it was simple, but it held a focus. The abstract style came later. It was more of an emotional response than an artistic one. The idea of consuming the figure with layers of paint was reflective to a personal relationship. While the original face of the friend was open and clear. The truth about this person was much more of a facade. The thick layers of oils hide the original honesty of the piece, in exchange for something darker and unfriendly.