Without One Click Fix – our design studio would not perform as well. It is a great honor to do the design work for One Click Fix recent Monford Home Print Advertisement.
Custom Work Stations by One Click Fix
One Click Fix custom built all our professional Dell Desktops for our design and video team. We had many unusual requests.
For our Video Editing computer, One Click Fix installed a range of old and new hubs to capture video, photos, and data files from any device – even our old Canon GL2.
We had our most recent Special Media Events Dell built. With the specs to include 12 USB ports installed to handle Event devices (without having to toggle USB extensions).
Accompanied by the specialized audio and video interfaces that One Click Fix recommended and installed.
The Dells are dependable professional work horses for high-end custom design work. Everyone enjoys working on the Dell Desktops.
One Click Fix services all of our Laptops.
While traveling we depend on the MacBook Air laptop. The MacBook is a dependable personal computer. Ideal for email, spreadsheets, and light image editing. The MacBook Air is lightweight with a long life battery. Having the laptop serviced by One Click Fix has kept the MacBook Air a dependable laptop for over six years. Prior to One Click FIx our traveling laptop was replaced every two years.
Our Support Team uses the touch screen Lenovo. A great laptop for data entry and research. All running on Windows 10 – the touch screen feature is a favorite for everyone.
One Click Fix keeps our professional Windows design computers and personal Mac computers up-to-date, secure, and performing.
Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.
In the photo studio
Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept developed, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).
What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).
The fun part about designing a Yellow Pages Ad is the color. Black and yellow. Sure there is an entire range of yellows that you can use until that yellow become black. Often, yellow pages ad feel more like a school assignment from “Principles of Design” class. The only difference, Principles of Design is the study of black and white.
Yes, some businesses use yellow pages ads. Some firms even generate business from yellow pages ads. It is always good to at least test your target market out. Perhaps there is an opening for an older demographic to your market share. Reach them with a well designed yellow pages ad.
Creating contrast is key to standing out. And don’t over do it. Clean and straightforward. For the yellow pages ad I choice to highlight the phone number and availability. With the location visually following behind.
For this yellow pages ad I choice to simplify the logo – by leaving the icon off. With the health icon for artwork and the list of services. Along with licensing and insurance tagline. IN the space of a business card. Something had to go to provide some breathing room. While including the message the client want to confer.
The yellow pages ads were as used in low-cost local marketing. The ads printed well in black and white – and showcased the local small business. The yellow pages ads were part of a much larger branding project.
Non-profit Print Ad for Asheville Manufacturers Executive Association (MEA). The graphic design for the print ad is quite simple with an extended members list. The slight slope of the membership list does give the graphic design just enough to set the ad apart from the rest of the publications.
Reach your target market using website banner ads. Yes – someone has to design all those website banner ads. Here is a small collection of website marketing ads that I have created for Asheville Tech Community College, OurVoice, and Heville Social Network.
Graphic Design created for Asheville AB Tech Classes
Graphic Design created for OurVoice Asheville
Some website banners work well by being simple, clean, and easy to understand.
Ads for Heville Social Networking Websites
The Heville Social Networking website ran ads on various websites. Depending on the website that Heville ran their banner ad designs – they wanted either still or animated banner ads. These three banner ads are examples of some of the still ads created for Heville.
Sign up for Membership Ads
Ads to announce
Announcing the launch of a new social networking website .
Made In Honduras published in the New York Times and The Washington Post.
If you don believe in online marketing, you might want to track how many clicks these banners got – it was huge!
Using Adobe Flash, I created the Motion Graphics from still photography. Due to the size requirements for Banner ads, I had to reduce these ads to a 27K file size. Creating a banner ad is certainly one skill, having that banner come in under 27 K is quite another skill altogether. Data file reduction is a skill that I excel in.
Digitally Drawing by Gary Crossey. Created on the iPad 2 using Adobe Ideas.
Creating digital art with something other than the 'mouse' sounds ideal. However, after 15 years of learning how to draw with the mouse, I did find working with Adobe Ideas to be slow. It was fun. Somewhat steamless with Adobe Illustrator. For production work I would use Adobe Ideas for outline work. Complete the painting in Adobe Illustrator.
Was an AWESOME App - however, as of Fall 2014 Adobe have disconnected the support of Adobe Ideas.
The print ad, Poster, and Flyer for the Dining Out for Life event in Asheville. The Table event was a great success. Glad I was able to show my support with the design of the Asheville print ad and eating (two of the things I seem to do best).
While the format for this print ad is long and tall. It may not be the easiest format to showcase well online.
Asheville Print Advertising.
For most businesses print advertising is that extra word-of-mouth. While most businesses do benefit from marketing – you do have to know when and where you advertising dollar is best spent.
For the series of prints advertising designs I had to first photograph the products. Once I had the photography collection I created a base template with InDesign.
While the template did serve to reduce graphic design time – by bringing all the design assets (logo, photography, styles) together into one place. The ads were always different sizes, with different artwork, and a different list of features – which always required design considerations.
Shining products photography with iridescent showing that luminous different colors from direct angles.
All weather signage. This is the graphic for a huge outdoor all-weather banner. The finish had a nice matt finish that stopped the sign from reflecting in the bright sun of event lights.
Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.
Asheville Print Ad series created for small business. While the client is local. They are a global player . They manage fragile items that they discover from around the planet.
How I designed my Asheville print ad series
When I design for a print ad series. I begin with reason and logic. It is important for me to visualize the big picture. For me to connect with the target market. And for the print ads to reach their goal.
Questions I asked before I designed my Asheville print ad series.
Who will see these print ads?
What do they need to know?
What are they looking for?
Asheville Print Ad Elements
While some people can claim graphic design for a print ad. That is not the case with this series of print ads. All design aspects of this project were handled by Irish Guy.
Product catalog, with online store and shopping cart.
Ground Work for Graphic Design
This project required layers of planning. Photos of the products had to first be taken. Given the reflective nature of the product line creating print quality images is difficult. Each picture required a custom approach. The photo collection I created was quickly approved.
A series of print ads followed. To ensure print quality – I handed all of the digital files for the printer. Providing the printer whatever format best meet their needs.
The print ads ran in a national trade mag. Reprints of the ads also ran. Different versions of the ad ran – with various product line changes and feature product.
What direct the design choices for the print ad?
I did my research. I reviewed years of similar trade show mags. Their primary focus is BUSY. Overload of images – everyone is trying out do everyone else. Which is fine. As long as you use graphic design and typography principles to reach your target market.
Or limit your you curbside appeal – and pile everything into your ad. For this series of print ads – the client wanted to set his higher quality product line apart from everyone else. Some of the lines they have global exclusive rights to.
The design focused on either one featured item. Or, a small collection of similar high quality items.
The marketing objective of the print ads was too provide the location of the Trade Show booth. And an insight to their featured product line. Most participants of the trade show first review the trade show magazine for vector booths they want to attend. I trimmed the ads with bright memorable colors. Making the ads easy locate in the mass of other ads.
Reduce Graphic Design Costs
To reduce graphic design costs the print ads were converted into InDesign templates. The templates were easy and fast to update with new feature photography and product listings. The templates had four different variations that could be adjusted for most basic print requirements. The template deployment saved my clients hundred of hours in labor costs – that was better used to advertising costs.
I spent “days” photographing this stone collection. Thankfully, as a professional Asheville photographer; I love to work with hard objects. The entire Product line is shiny rocks. Yes, they reflect everything. Some of the spheres can reflect the whole room at once. And, I think I may have said it before, they shine, shine, shine, and reflect. Read More
A series of postcard designs created by the dentist Scott D Neal DDS. Scott requested for something a bit different than all the other dentists were doing. The design direction used a combination of my abstract photography and graphics.
The second postcard began by drawing the figure and toothbrushes. The male figure graphic was included in the branding package.