DIRECT MAIL: Postcard Designs


Seasonal Greeting Card

The Seasonal Greeting cards are part a larger branding campaign.   

  • Catalog.
  • Website and Online Store. 
  • Print ads and Flyers.
  • Posters, Banners, and Signage.
  • Series of greeting cards.
  • Postcards - with discount programs. 
  • Seasonal Greeting Cards. 

Asheville Postcard Design – Moogfest

Created for the Moogfest after party. Moogfest was a blast - with a pumping after party with DJ iGUY.

Asheville Postcard Design – Metropolis

Club Metropolis Club flyer.
Asheville NC

Asheville Postcard Design – Hairspray

Club Hairspray - Asheville NC. Rather than creating two postcards for two different events – we went with the concept to feature one event on each side of the Postcard. The printing cost was reduced by half.

Asheville Postcard Design – Kings

Calling on Adobe Photoshop to quickly create some visual effects for the back of the postcard.

Asheville Postcard Design – Art Opening

Art Opening Asheville: Intersection:8
The photographic journey of eight men.
There were an entire series of postcards created for the Art Opening. Here are a handful of the samples.

Postcard Design – Asheville Adobe User Group

Postcard Designed for the Asheville Adobe User Group to market upcoming event.

POSTCARDS: Crowne Plaza

Crowne Plaza Directional Postcard Series

I created a series of directional postcards for Crowne Plaza – Atlanta. The cards for printed and given to customers who were interested in particular Atlanta attractions. The postcards were a welcomed tool for the hotel concierge and the Crowne Plaza customers.

Map Making

Not everyone can make a map. And, even fewer people can write clear directions. I did both for this projects.

Are the directions correct? The instructions are all right. I walked every one of them to be sure.

The Importance of Research

As a designer doing your research is always key to a successful project. The directions that were provided by the client had been pulled from the internet and were mostly incorrect. I always check the information submitted to ensure that I am creating the result that my customer needs. What’s the point in creating a directional postcard that is wrong?

I walked all the routes. Drunk coffee and discovered the most enjoyable path. I then wrote directions and created the maps for each route.

Postcard Design





Modern Postcard Designs

A series of postcard designs created of the dentist Scott D Neal DDS. Scott requested for something a bit different than all the other dentists were doing. The design direction used a combination of my abstract photography and graphics.

The second postcard began by drawing the figure and toothbrushes. The male figure graphic was included in the branding package.

Icon Design

Graphic Design & Photography by Gary Crossey IrishGuy.
By Gary Crossey

Postcard Design by Gary Crossey IrishGuy for Dentist


Postcard Design by Gary Crossey

Postcard: Design & Photography

Hiring a Professional Asheville Photographer

Asheville Direct Mail Created by Gary Crossey - Postcard design

Product Photography & Direct Mail Sample

I spent “days” photographing this stone collection. Thankfully, as a professional Asheville photographer; I love to work with difficult objects. The entire Product line are shiny stones. Yes, they reflect everything. Some of the spheres can reflect the entire room at once. And, I think I may have said it before, they shine, shine, shine, and reflect.

The clients product line of rare and collectible stones was not easily subjects. I used every photography studio trick to capture the unusual collection. At which time I was thankful for having spent 100’s of hours in my University Photo Studio ~ practicing for the day I’d need these photographic techniques.

Without my professional experience of studying light and space and their relationship to reflective surfaces, I could not have delivered a full catalog collection to my client. To my delight the client used all of the photographs I created for the series.

The product photography was quickly and successfully integrated into the company branding, direct mail, signage, business cards, website design, trade show and online promotions.

Visit the Shiny Stone: Product Photography Samples Collection – to review the product photography for the catalogs, event programs, magazines, flyers, websites, online stores, and email marketing.

DIRECT MAIL: Fashion Postcard

Asheville Graphic Design Sample

  • Product Photography
  • Graphic Design
  • Printing
  • Distributing

Asheville Graphic Design for Direct Mail Campaign

The postcard design was created for Ab-Lib Asheville clothing store.

The creative graphic design services for this Asheville business began with product photography. The graphic design with completed by Brian Jones.

Having an experienced designer heading this graphic design project made all the difference. The postcard design was distributed to Asheville neighborhoods.


Asheville Graphic Design Samples

Graphic design for the Asheville Public Access grand opening. That was a fun opening party. Here is a sample of one of the postcard invites that I designed for the opening. The postcard design was also redesigned into a large format poster. The poster design was quite awesome (if anyone has a copy of the poster - please forward a photo).

Prior to URTV going on the air, I headed the Branding Design team. And designed the first URTV LOGO: Asheville Wiki. I also headed the Graphic Design and Programming team for the first URTV website (I do miss the URTV flash navigation I created for the website).

Yes, Cat Williams performed opening night - what a gem for Asheville culture.

Asheville Graphic Design Sample - Postcard Invite for the opening of the Asheville Public Access TV Channel


Asheville Trifold Newsletter

Asheville Graphic Design Service
The process of converting large amounts of data into a handy trifold, Is nothing short of tech heaven magic.

Yes there is an art in the graphic design and typesetting to create a monthly newsletter. There is also a mastery for content development and management needed. Along with a solid project workflow.

The project workflow that I created for Charlotte Street Computers greatly reduced the cost and turn around time. Labor time was great reduced. While printing costs were reduced by 85%. Simply by printing the trifold in Black and White, and on an cheaper recycled paper.

The trifold was an important element to the success of the Asheville computer training classes. Students feedback indicated that the trifold was their first go-to for class information.

Irishguy Gary Crossey created trifold for Asheville business Charlotte Street Computers.

Technology Aided Graphic Design

Creating a Google App to extract Google Calendar data to a Spreadsheet was the biggest time saver. The app saved hours of data entry labor - and greatly reduced user error input. Computer Training Classes, and updates were entered directly into Google Calendar.

I then had Google Calendar automatically update all the related material for instructors, support staff, students, graphic design projects, website content, and newsletter content. No more double entering content - or having to email updates to the other team members and students. 

Asheville Graphic Design Samples

Included below are three samples of the monthly trifold newsletter. Each month while the graphic design style remained the same. Fine adjustments to layout and typesetting were made to highlight and organize classes.


The Workflow for Creating a TriFold

  • Google Calendar
    • Enter class time, description, location, cost, class files, enrollment instructions. 
    • Embed Public Google Calendar in website - in agenda format.
      • Provides support staff up-to-date class details. 
      • New classes automatically appears on calendar followers. 
        • All students are shown how to (and encouraged) to follow the Public Google Calendar.  
      • Google Calendar events are searchable and can rank. 
  • Google Spreadsheet 
    • Run Google App to extract 30 days of data from Google Calendar. 
    • Sync Google Calendar with Google Spreadsheet. 
    • Sort / Organize data as you need.
  • Adobe Illustrator  
    • Create graphics for Trifold. 
  • Adobe InDesign
    • Import Google Spreadsheet to InDesign. 
      • During import automatically apply InDesign styles to data. 
    • Place graphics. 
    • Sync Adobe InDesign with Google Spreadsheet. 
      • Typo and copy rewrites are added at the spreadsheet or calendar level. NO EDITS are completed in InDesign. 
    • Typeset Adobe InDesign document. 
    • Export to PDF for printer. 


Black and White Print Ads

Print Ads for small Asheville business. I created a large series of black and white print ads for Asheville ETE. The ads appeared in trade show mags to promote the locate of booth and update customers on current product line.

Product Photography for Print Ads

The ads include my product photography. I did the photography for ETE. Here are some of my product photography samples that were used in these print ads. Often the test of design is – does it hold up in black and white? In the case of my Asheville print ads. I designed the ads and shot product photography to stand up to being printed in black and white.

Asheville Black and White Print ads samples created by Gary Crosser

Black and White Print Ads – Simple handout. The client often needed extra hand outs at certain events. “Certain” events – meaning that upon arriving at a trade show the client would quickly discover if the trade show was busy or not. On off years trade show numbers were off. To off set the huge printing and marketing budget for my client I created a simple ad that he was able to have printed at quick print (when he needed extra hand outs). The handout does not include product photography – as I was never quite sure how the print job would be. The client was instructed to have the flyers printed onto a mix of color paper.

Asheville graphic design - black and white print ads saeries by Gary Crossey

During very busy trade shows the client always had a backup plan to get he’s marketing plan and contact information into your hand.


DIRECT MAIL: Georgia Public Television

Direct Mail Sample

Direct Mail created to promote the movie The Chattahoochee River: Muddied Waters, Clear Solutions.

Direct Mail - Graphic Design Example by Gary Crossey For Asheville IrishGuy Design.

One of my early direct mail projects. Created for The Chattahoochee River: Muddied Waters, Clear Solutions movie on Georgia Public Television GPTV. The graphic design project began with the beautiful photograph shot by husband and wife team – Joe & Monica Cook. The photographers shot a series of photos while traveling down the Chattahoochee River.

While the direct mailer had a great deal of information to share. I worked closely with Angela Carroll (Assistant Director) to create a design that was precise and clear to understand. This was a call to action – the movie was a call to action. An awesome graphic design project that I am proud I was part of – even if it was only to design the layout for the direct mailer.

IMDB: The Chattahoochee River: Muddied Waters, Clear Solutions.
DIRECTOR / WRITER: Fran Burst-Terranella.
PHOTOGRAPHY: Joe & Monica Cook (read more about the photographers on the GPB website.