POSTER DESIGN: Adobe User Group

Poster Design

Poster Design created for the Asheville Adobe User Group. The user group was a creative resource for local graphic designs, photographers, videographers, visual artists, web designers, teachers, and people interested in creating visual arts.

The poster features the cables connecting to the back of the head – similar to how the User Group were connecting with one another.

POSTER DESIGN: Modern

BRANDING: Create Signage.

RETRO POSTER DESIGN.
Posters have a history of connecting people. Unlike other forms of graphic design. Posters have a directness, accessibility, and simplicity. When asked to design a poster. I begin from a creative place of too many choices.

Finding the Graphic Design Focus

When I design I have to first discover a focus. For the Honor Night poster I wanted to design a poster that I connected with. I wanted the graphic design and typography to communicate something about me the designer, as well as reach everyone. I wanted to create a meaningful reference to what school had meant to me.

This retro poster design wasn’t for any Honors Night, this was my own Honors Night. For me, the poster had to reflect my school experience.

Retro Poster Design by Gary Crossey

At school I enrolled for every art history class that was available. While all of the art movements provided me with interest and inspiration. It was the Dada art (or anti-art) movement that resonated with me the most.

Unlike prior art movements. Dada was more a mindset, than a single art style. The Dada artists dedication to questioning everything about artistic expression resounded with creative approach. The Dada movement did borrow their visual and technical vocabulary from Futurists. Especially those contributions to visual communication and advertising.

Dada made the poster the central tool for introducing new and bold graphic design aesthetic. The Dadaists, like the Futurists had a typographical revolution. With the typeface being the medium. The Dada artist isolated the graphic values of a typeface. While providing an independence meaning to the shape of the letters that was different from the transmitted textual meaning.

The typographical revolution brought about an innovative use of typography. Where the artist questions every adjust of the design. From adjustments to the kerning (space between characters). To refining the leading (space between successive lines of type). To the use of negative white space. Allowing the layout to flow vertically, horizontally, and diagonally.

The Dada art movement enriched creative libration to the collective arts. Impacting painting, collage, sculpture, poetry, performance, photography, and graphic design. The collective spirit of Dadaism parallels directly with my creativity as a multimedia artist.

Drawing Creative Inspiration for Retro Poster Design

One of the most recognizable designs from the Dada era is that of the cover design for Veshch (Object). 1922 Berlin anti government booklet. Veshch introduced using an array of different typefaces and printing on colored paper to liven up the design.

100 years later.  The retro poster design remains distinctive and modern. The design aim is to break the reader free of the traditional concept of typography.

Today the reader is now expected to explore the shape and form of text. Without having to decipher the meaning of the content. Every major brand depends on reader recognize. With shape being the first value a reader will recognize. Follow by color, and third the text.

For more info on the Dada Art Movement.

GRAPHIC: Poster Design

POSTER DESIGN

Barefoot in the Park

There is always something special about creating a poster. First off, I like when 1000's of them arrive and are eager to be hung.

However, working on a poster for a well known production can be difficult. As you want to create something new, or at least a little different. While still remaining true to the production.

How the images were created

While creating the foot image for the poster, I first went to the studio and photographed feet. After many hours of working with the images that I had shot I started over. The second time I reshoot the images in a flatbed scanner. I wanted the feet to look like they were being pressed on. That the bearfoot was altogether goo. The scanner provided a flatness to the toes - that I after. Made the toes slightly wider and more present.

At the same time I began to scan a collection of dry leafs. In Photoshop, the leafs were layered on top of one another.

Photoshop Magic

You gotta love the tools of Photoshop. I wanted to create something that would pull the type design and the strong graphic of the feet. I wanted the image to soft, almost not seen. The leaf was the creation - painted mostly in Photoshop. The leaf was a really fun image to create.

GRAPHIC: Poster

GRAPHICS: Poster Designs

Graphics – Poster Design

Events Poster

How to take lots of information and transfer into a events poster. There is something to do everyday... and some more, though it is also "May Madness" a fun poster design for downtown Asheville nightclub.

Graphics – Poster Design

Girl Scouts of America

Poster created for the Asheville Girl Scouts of America.

Someday, I'll locate where all the dessert drawings that I created for this project! There are some super cute cakes.

Graphics – Events Poster / Book Cover

Book cover for Interactive Design conference hosted by AIU.

GRAPHIC DESIGN: Poster Design

Poster Design by Gary Crosey
drawing_by_gary_crossey_paintingPoster Design

PROJECT SCOPE: Create a large poster to cover the windows of the art gallery.

Commissioned by AIU to hang the Gradation Art Show. I begin the project by designing the large window posters.

I drew the picture hook to emphasize the process of hanging the show. The show was coming – at that point much of the art was still in creation. There were only the hook and the walls.

The posters were printed on a large format plotter (think floorplans).

While the plotter could do an excellent job at printing large format – the color saturation is low. Ink costs were also a consideration. To offset printing costs, and to achieve the highest possible saturation I choose to use muted colors. The muted colors tended to have less printer banning (horizontal lines from too much ink that causes clogging).

Recycle Graphics

The strange thing about a Gradation Art Show – there is often no work completed for the show – until the moment before the show opens. During the period of marketing the Art Show opening and Gallery Space – no-one quite knew what their last and final project would be. I managed the computer lab at the University – I had created a Portfolio Club – the work of which was featured in the Gradation show in the main Unversity Gallery.

graphic-design-example-poster-gary-crossey

ILLUSTRATION 3D Face

3D face modeled by Gary Crossey - Asheville

The 3D character commissioned for a series of posters. 

Much of my early design work is 3D – from personal projects to the design solutions I provided in art school. I often transferred 2D design projects into 3D renderings – with a sharp knife and a hot glue gun.

I can not recall when I started working with 3D software.  I just remember the environment as being engaging. The X, Y, & Z makes perfect sense to me. Texture maps and masking – second nature. Also, the ability to light a 3D scene (I adapted my Photography Studio skills to create powerful lighting combinations).

Unlike, the photo studio, I feel like I have complete control over a 3D scene and character. I can fine tune every muscle. Adjust lighting. Make the unreal, real. While on the reverse – the 3D models may often render with that aspect of the artists steer visual control. 3D is not by chance; there are no accidents.

3D Model

Poster Design

Poster Design by Graphic Designer Gary Crossey