BANNER 5 Reasons

Graphic Design by IRISHGUY Design Studio (Asheville NC)

BLOG: 5 Reasons to See Your Dentist

Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.

In the photo studio

Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept devloped, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).

Photoshop Edits

What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).

 

GRAPHIC DESIGN: CD Cover Design

Pour Myself a Cup of Ambition

asheville-graphic-design-sample-cd-cover

LINK TO PLAYLIST – FOLLOW the Playlist for future updates.

CD Cover Design
CD Cover Design by Gary Crossey

Tech Choices

CD Cover Design created for a CoffeeTime Project. Now, back by popular request. With an updated Spotify playlist of 45 coffee related sounds. The CD cover is Low-Res webcam photography. The artwork images are tiny. I created the checkerboard design on the front because the photos couldn’t get much bigger without becoming entirely pixelated. There was something satisfying about working within the limitations of digital art.

Artwork Choices

The low-res quality of the image had personal appeal. Being blind in one eye, I connected. Tech was able to express my view of the world. The portrait of myself captures my visual field. With the dominant eye visible while the other not. The portrait photography mirrors from a prior painting with the same composition.

Pour Myself a Cup of Ambition

Created while at design school – engaging my future as a visual artist – with one eye.

Package Design – CD Cover

Pour yourself a Cup of Ambition 

The coffee inspired CD release. First created in 2001 with  coffee related songs. I designed the CD cover and arranged the music – each CD came with a small bag of coffee (enough to make one pot).

Fast Forward to 2015 – and Pour yourself a cup of ambition is now a Spotify playlist. Brew some coffee and enjoy.

Postcard: Design & Photography

Hiring a Professional Asheville Photographer

Asheville Direct Mail Created by Gary Crossey - Postcard design

Product Photography & Direct Mail Sample

I spent “days” photographing this stone collection. Thankfully, as a professional Asheville photographer; I love to work with difficult objects. The entire Product line are shiny stones. Yes, they reflect everything. Some of the spheres can reflect the entire room at once. And, I think I may have said it before, they shine, shine, shine, and reflect.

The clients product line of rare and collectible stones was not easily subjects. I used every photography studio trick to capture the unusual collection. At which time I was thankful for having spent 100’s of hours in my University Photo Studio ~ practicing for the day I’d need these photographic techniques.

Without my professional experience of studying light and space and their relationship to reflective surfaces, I could not have delivered a full catalog collection to my client. To my delight the client used all of the photographs I created for the series.

The product photography was quickly and successfully integrated into the company branding, direct mail, signage, business cards, website design, trade show and online promotions.

Visit the Shiny Stone: Product Photography Samples Collection – to review the product photography for the catalogs, event programs, magazines, flyers, websites, online stores, and email marketing.

DIRECT MAIL: Fashion Postcard

Asheville Graphic Design Sample

  • Product Photography
  • Graphic Design
  • Printing
  • Distributing

Asheville Graphic Design for Direct Mail Campaign

The postcard design was created Ab-Lib Asheville clothing store.

The creative graphic design services for this Asheville business began with product photography. The graphic design with completed by Brian Jones.

Having an experienced designer heading this graphic design project made all the difference. The postcard design was distributed to Asheville neighborhoods.

PHOTOGRAPHY: Product

product_photography_samples_asheville_irishguy_labradorite

product_photography_samples_asheville_irishguy_labradorite2

Asheville Product Photography

Asheville is such an interesting town. The local Asheville business community represents a wide diversity of product lines. Which often translates into the photography world as having to shot “A ONE OF A KIND”.

My rock collection is mostly all one-of-a-mind. Here are a few product photography samples of the brilliant rock surfaces. What amazing colors to get to work with.

PRODUCT PHOTOGRAPHY: Purses

Product Photography

Samples by IrishGuy, Gary Crossey.

Working with local Asheville businesses is always a treat. WIth a wide range of downtown Asheville retail stores. There is a big demand for product photography in Asheville.
Here are a few Asheville product photography samples of designer handbags.

PHOTOGRAPHY: Fashion

Asheville Product Photography / Website Design

Product Photography for Print Marketing and Website Design. A successful website requires content. Without the right content, your website design will fail.

For the Jazzy Asheville web design project the right content was elementary. Ladies high-fashion is an exclusive market. The target market is precise. And the customers want access to the limited collection. People do not visit a website for nothing special. Especially true for a high-fashion websites. Thankfully, unlike other website designers in Asheville or beyond, my skills are not limited to coding. With a minor in photography, I am equally skilled behind a camera or keyboard.

Shooting these beautiful garments was incredible. I have never handled fabrics of such fairness and design. Often the pieces were limited to 1 or 2 items. Using models simply was not a practical approach – we did try. While other web designers, graphic designers, SEO specialists, photographers, and media rich digital developers rely on each other to complete a project – my track record as a leading Asheville visual artists and programmer shows I can deliver – DIRECTLY.

Beginning with a detailed SEO plan to direct the development of website content and design. Without the correct content, website fail. Having the correct photography, graphics, infographics, and backend programming are key to your businesses online success. Do not let creating online content hold your business website back. I understand it is a real challenge for businesses (even creative industries) to create their website content.

Asheville Product Photography / Website Design

Downtown Asheville Product Photography and Website Design Project.

PHOTOGRAPHY: Product Shoot

Product Photography by IrishGuy Design Studio Asheville
Product Photography Asheville
Product Photography by IrishGuy Design Studio Asheville

Product Photography Asheville

Product Photography for Enter The Earth – Asheville, North Carolina.
The clients liked the blue crystal photo so much that they requested for me to make it into a seasonal greeting card for their customers in Asheville.

Product Photography by IrishGuy Design Studio Asheville
Product Photography by IrishGuy Design Studio Asheville

Photography used for Holiday Greeting Card.

I photographed the product items in my Asheville photo studio. Having a studio in Asheville certainly, helps with the ever changing mountain light. The photography from this photo shoot was published on the company website, online and print catalog, direct mailers, and over 30 different print ads.
Product Photography by IrishGuy Design Studio AshevilleProduct Photography

Product Photography in Action

The product photography for my client was used for a wide range of branding.

PHOTOGRAPHY: Eggplant Poster

Seasonal Eggplant product photography and poster design for Soapbox Farm, Asheville.

My list of branding project for Asheville small businesses keep increasing. For Soapbox, the brand was developed as a strong ink-block logo – followed with a collection of vegetable and livestock photography. With hope to launch their new line of package design this year.

Asheville Product Photography

Gary Crossey Photography of Eggplant

PHOTOGRAPHY: Product Photography – Shoes

Asheville Product Photography

I do enjoy to work with other small businesses in Asheville. Like the digital media service that I offer to the Asheville market. Many of my Asheville clients have a special product line to offer.

For my clients having a fast turnaround on product photography is essential for the product lines online success. There is no time for high-fashion seasonal items to sit around. Due to the limited selection of these shoes, I choose to photograph the shoes in the store. Reducing the turnaround time to posting the shoes to the Asheville website. Creating a shopping cart that can deal with items that are limited is difficult enough, without dragging on the product photography.

Product Photography

Product Photography in Ashville by Irish Guy; Gary Crossey.

Asheville Photography Usage

Images were used in postcards, web site and print ads, as well as the online store.

Photography Asheville

For this shoe collection – I went to the store to capture the catalog. Even then, some of the shoes were already sold by the time they made the shopping cart.

PHOTOGRAPHY: Product Photography

Asheville Local Business Photography

For many years Ny Native Ireland was a popular business in downtown Asheville. Over many of those years I got to work on a wide range of projects for the Asheville Business.

Beginning with photographing many of the popular product lines. I went to the store and shoot the images on location. For special, or difficult items to capture, I would take those to my Asheville photo studio.

Here is a small collection of the Asheville store product photography.











PRINT: Series of Ads

Trade Show Print Ads

The print ad design kept the message simple, distinctive, and focused. Designed for people attending the trade show to easily locate booth. Many customers commented on how easy the ads were to locate in the event brochure.

The ads began by photographing the merchandise. Once a collection of product photography was created the ads design we finalized. The ad campaign successfully ran for three years – with slight adjustments to body copy, layout, and product photography samples.

Click thumbnail to enlarge print ad samples.

Asheville product photography for ad campaign





















 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GRAPHIC DESIGN: Print

While the format for this print ad is long and tall. It may not be the easiest format to showcase well online.
Asheville Print advertising sample by Gary Crossey (aka IrishGuy)

Asheville Print Advertising.

For most businesses print advertising is that extra word-of-mouth. While most businesses do benefit from marketing – you do have to know when and where you advertising dollar is best spent.

For the series of prints advertising designs I had to first photograph the products. Once I had the photography collection I created a base template with InDesign.

While the template did serve to reduce graphic design time – by bringing all the design assets (logo, photography, styles) together into one place. The ads were always different sizes, with different artwork, and a different list of features – which always required design considerations.

Product Photography

Shining products photography with iridescent showing that luminous different colors from direct angles.

Outside Signage

All weather signage. This is the graphic for a huge outdoor all-weather banner. The finish had a nice matt finish that stopped the sign from reflecting in the bright sun of event lights.

banner

Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.

PRINT AD: Series

Asheville Print Ad for National Trade Shows

Asheville Print Ad series created for small business. While the client is local. They are a global player . They manage fragile items that they discover from around the planet.

Asheville Print Ad sample by Gary Crossey (Aka IrishGuy)

How I designed my Asheville print ad series

When I design for a print ad series.  I begin with reason and logic. It is important for me to visualize the big picture. For me to connect with the target market. And for the print ads to reach their goal.

Questions I asked before I designed my Asheville print ad series.

  • Who will see these print ads?
  • What do they need to know?
  • What are they looking for?

Asheville Print Ad sample by Gary Crossey

Asheville Print Ad Elements

While some people can claim graphic design for a print ad. That is not the case with this series of print ads. All design aspects of this project were handled by Irish Guy.

  • Logo Design – Created Brian Jones & Gary Crossey.
  • Product Photography – Gary Crossey.
  • Graphic Design for Print Ad – Gary Crossey.
  • Website Design & Development.
  • Product catalog, with online store and shopping cart.

Ground Work for Graphic Design

This project required layers of planning. Photos of the products had to first be taken. Given the reflective nature of the product line creating print quality images is difficult.  Each picture required a custom approach. The photo collection I created was quickly approved.

A series of print ads followed. To ensure print quality – I handed all of the digital files for the printer. Providing the printer whatever format best meet their needs.

The print ads ran in a national trade mag. Reprints of the ads also ran. Different versions of the ad ran – with various product line changes and feature product.

What direct the design choices for the print ad?

I did my research. I reviewed years of similar trade show mags. Their primary focus is BUSY. Overload of images – everyone is trying out do everyone else. Which is fine. As long as you use graphic design and typography principles to reach your target market.

Or limit your you curbside appeal – and pile everything into your ad.  For this series of print ads – the client wanted to set his higher quality product line apart from everyone else. Some of the lines they have global exclusive rights to.

The design focused on either one featured item. Or, a small collection of similar high quality items.

The marketing  objective of the print ads was too provide the location of the Trade Show booth. And an insight to their featured product line. Most participants of the trade show first review the trade show magazine for vector booths they want to attend. I trimmed the ads with bright memorable colors. Making the ads easy locate in the mass of other ads.

Reduce Graphic Design Costs

To reduce graphic design costs the print ads were converted into InDesign templates. The templates were easy and fast to update with new feature photography and product listings. The templates had four different variations that could be adjusted for most basic print requirements. The template deployment saved my clients hundred of hours in labor costs – that was better used to advertising costs.