Many successful website have more than one domain. Often to attract a larger share of the market. A great way to cross pollinate visitors is to share information.
The images shows how a live feed from one WordPress website to another looks.
I created code that retrieves the feed from another website. To improve the function, I also created a few filters.
- Only show the most recent articles.
- Do not show more than four articles.
- Filter articles by categories.
- Only share the categories that are selected.
By being able to filter the feed, I can ensure that my website visitors only get the news that is most relative to them.
For example: www.lessimpact.info blog feed includes information about upcoming events (in Asheville), News about the organization and their project goals. All great info – for local follows, not so much for a national website. However the eco-friendly articles are of great interest to my website visitors. While also cross-pollinating in a method that Google deems good.
What not to do
What you do not what to do, is republish a copy of an article from another website. Even when you have the copyright for the publication. A duplicate of any online content is deemed as plagiarized, and unworthy of serious ranking consideration.