Crowne Plaza Directional Postcard Series
I created a series of directional postcards for Crowne Plaza – Atlanta. The cards for printed and given to customers who were interested in particular Atlanta attractions. The postcards were a welcomed tool for the hotel concierge and the Crowne Plaza customers.
Not everyone can make a map. And, even fewer people can write clear directions. I did both for this projects.
Are the directions correct? The instructions are all right. I walked every one of them to be sure.
The Importance of Research
As a designer doing your research is always key to a successful project. The directions that were provided by the client had been pulled from the internet and were mostly incorrect. I always check the information submitted to ensure that I am creating the result that my customer needs. What’s the point in creating a directional postcard that is wrong?
I walked all the routes. Drunk coffee and discovered the most enjoyable path. I then wrote directions and created the maps for each route.