GRAPHIC DESIGN: Poster

Asheville Poster Design

Graphic Design Services Asheville.

Graphic Design Services Asheville.
Graphic designers all have different approaches to creating unique posters. For me, designing a new poster is usually done in an easy to follow six-step-process.

  1. Establish a graphic design focus.
  2. Have the correct information.
  3. Be creative.
  4. Use Typography.
  5. Balance the Design.
  6. Print Poster.

Establish Graphic Design Focus.

Having a graphic design focus is a good starting point for any creative project. Posters are unique creations that are much more than typesetting. Posters are created to inform the public. To be successful, a poster has to connect with the viewer. 

Depending on how complex the content is. Establishing a strong graphic design focus may require serious consideration and research.  

For the Girl Scout Poster, the board members wanted a design that would reflect the event. Fun & Elegant Black Tie Cookie Cook-Off. Featuring desserts by eight Asheville chefs. Served with a full range of wines from Asheville. 

Asheville Graphic Design Sample

  

Asheville Poster Design

Graphic Design Process.

After research. I begin drawing thumbnails. The thumbnail designs are more about form and function. And coming to understand and connect with the content. Each of the three mock-ups presented a strong modern approach to the poster. 

 

While the board liked all the graphic design mock-ups.  The Urban Illustration Layout was approved by the board to be the official poster design. The other two mock-ups were liked so much, that they were adapted to email blasts for the same event.

While designing the poster my first consideration was to not feature one person more than anyone else. The event included eight well-known Asheville chefs - with the most amazing array of desserts. The event was a celebration of many  talents coming together as a supportive community. So with that idea, I did not feature any of the chefs desserts. 

At the time, I was working on a character design that the Asheville board liked.  It was great fun, seeing my illustration bring life to the poster. 

Asheville Poster Design

Have the Correct Information.

No matter how good your design is, if the information is not correct - the graphic design fails. Always re-check information. Clients get basic information wrong. Include the address, date, time, and cost.

Be Creative.

The poster is there to connect and stir interest for the viewer. With creativity in the details. Posters have a historical placement. Design trends have launched from posters. Wars have been won and lost over posters. Women, men, and children have united to the call on a poster.

Use Typography.

Yes, use the correct typography. Posters scream to use typefaces. I locate type design that relates to the event. For content, I like the typeface to clean and easy to read.

Balance the Design.

Rework the design. Tweak and improve. Refine the details. It's not about design perfection. It's about refined graphic design. 

Asheville Graphic Design

Print Poster.

I like to help guide my clients through the printing process. I understand the paper. I know ink. I practice color theory. Use readable fonts. I use the correct printer (for the job).

A poster is designed correctly when the final print is incredible.

Follow Gary Crossey:

Latest posts from

Leave a Reply