GRAPHIC DESIGN: Print

While the format for this print ad is long and tall. It may not be the easiest format to showcase well online.
Asheville Print advertising sample by Gary Crossey (aka IrishGuy)

Asheville Print Advertising.

For most businesses print advertising is that extra word-of-mouth. While most businesses do benefit from marketing – you do have to know when and where you advertising dollar is best spent.

For the series of prints advertising designs I had to first photograph the products. Once I had the photography collection I created a base template with InDesign.

While the template did serve to reduce graphic design time – by bringing all the design assets (logo, photography, styles) together into one place. The ads were always different sizes, with different artwork, and a different list of features – which always required design considerations.

Product Photography

Shining products photography with iridescent showing that luminous different colors from direct angles.

Outside Signage

All weather signage. This is the graphic for a huge outdoor all-weather banner. The finish had a nice matt finish that stopped the sign from reflecting in the bright sun of event lights.

banner

Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.

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