GRAPHIC: PRINT AD – Asheville Pride
Newspaper Ad - Ran in Mountain Xpress Asheville, and other local publications. Recto Rocks!
Print Ads – Asheville
An experienced graphic designer understands that at times there are limitations. In the print world you have to be aware of ink, paper, printer experience, and maintaining readability.
For Enter the Earth Asheville, I created a template approach to their ads - as the information would change slightly between ads. The owner also like to create instant handouts - I created a 4up black and white ad that he could take to FedEx and make hundreds of copies for a low cost. Using this method allowed the owner to customize his message for each trade show, while waiting to print on-demand would reduce the overall printing costs.