Asheville Salon create beautiful, stylish, and manageable hair. Their hairstyles have a huge curbside appeal - that range from everyday wear, to formal, to high-fashion art form.
When Danielle and Greg approached me to develop their brand and logo design for their downtown Asheville hair salon. They asked that their business name be user-friendly and have a strong search engine appeal.
After much local SEO and market research I proposed Asheville Salon as the brand name.
Asheville Salon is both rememberable and rankable.
Stage One – Asheville Salon Logo Design Process
The Asheville Salon logo was a true design collaboration, that was very natural. Danielle created the sketches. I directed and refined the designs. Greg provided the much appreciated Art Direction.
Danielle wanted the logo to capture the idea of hair in motion.
During Stage One of the logo development, we explored creating the Letter A from hair. While the look is both organic and has a hand-drawn element - both visual elements that Danielle had wanted to include.
We both felt like the logo was missing a refining element. We agreed that including the Letter S was an important visual aspect for the Asheville Salon brand.
For Stage Two, I created the visual study for Danielle. I wanted to share the idea that letters can be any range of different shapes, while remaining true to their form.
With more than 20 examples of the same two letters. No two letters are visually the same - while they are all understood as the same.
Stage Two – Developing Shape Relationships
Refining the Logo
With Danielle's sketch of the letter A and S coming together into one form. I capture the sketch and refined the image.
We had reached two logo design objectives.
- "Hair In motion" Danielle.
- "Include letter A & S" Gary.
While we both liked the shape and motion - but with more clarity. A bit abstract is fine - but clean up the edges.
The function of a logo is to print the same every-time. The final round of design revisions were cleaning up the edges, refining colors and laying graphics to increase pop value.