Internet tech is often blamed for moving forward to fast. The changes happen too quickly for people to keep up. Sure, sometimes this may be true. However, there are some techs that flood around for years before taking a hold (Bluetooth). Or, there are other techs that are reinvented, or at least relaunched and begin another cycle of usage. The latter example is the certainly the story of the GIF animation.
GIF animation early days may have been jumping hamsters and spinning blinking buttons (my personal fav). Which is a far cry to presenting high-end fashion for some of the most pristine fashion houses. 2015 is the year that GIF animation returned to the tech world as a stylist fashionable option for delivering media rich content.