POSTER DESIGN: Modern

BRANDING: Create Signage.

RETRO POSTER DESIGN.
Posters have a history of connecting people. Unlike other forms of graphic design. Posters have a directness, accessibility, and simplicity. When asked to design a poster. I begin from a creative place of too many choices.

Finding the Graphic Design Focus

When I design I have to first discover a focus. For the Honor Night poster I wanted to design a poster that I connected with. I wanted the graphic design and typography to communicate something about me the designer, as well as reach everyone. I wanted to create a meaningful reference to what school had meant to me.

This retro poster design wasn’t for any Honors Night, this was my own Honors Night. For me, the poster had to reflect my school experience.

Retro Poster Design by Gary Crossey

At school I enrolled for every art history class that was available. While all of the art movements provided me with interest and inspiration. It was the Dada art (or anti-art) movement that resonated with me the most.

Unlike prior art movements. Dada was more a mindset, than a single art style. The Dada artists dedication to questioning everything about artistic expression resounded with creative approach. The Dada movement did borrow their visual and technical vocabulary from Futurists. Especially those contributions to visual communication and advertising.

Dada made the poster the central tool for introducing new and bold graphic design aesthetic. The Dadaists, like the Futurists had a typographical revolution. With the typeface being the medium. The Dada artist isolated the graphic values of a typeface. While providing an independence meaning to the shape of the letters that was different from the transmitted textual meaning.

The typographical revolution brought about an innovative use of typography. Where the artist questions every adjust of the design. From adjustments to the kerning (space between characters). To refining the leading (space between successive lines of type). To the use of negative white space. Allowing the layout to flow vertically, horizontally, and diagonally.

The Dada art movement enriched creative libration to the collective arts. Impacting painting, collage, sculpture, poetry, performance, photography, and graphic design. The collective spirit of Dadaism parallels directly with my creativity as a multimedia artist.

Drawing Creative Inspiration for Retro Poster Design

One of the most recognizable designs from the Dada era is that of the cover design for Veshch (Object). 1922 Berlin anti government booklet. Veshch introduced using an array of different typefaces and printing on colored paper to liven up the design.

100 years later.  The retro poster design remains distinctive and modern. The design aim is to break the reader free of the traditional concept of typography.

Today the reader is now expected to explore the shape and form of text. Without having to decipher the meaning of the content. Every major brand depends on reader recognize. With shape being the first value a reader will recognize. Follow by color, and third the text.

For more info on the Dada Art Movement.

GRAPHIC: Tradeshow Posters

GRAPHICS: Tradeshow

TRADESHOW GRAPHICS – American Intercontinental University

There were so many parts to American Intercontinental University tradeshow.

The trade show booth had the five large posters installed toward the back of the booth with the multimedia presentation played in a loop.

Credits:
Multimedia presentation and visual effects created by Gary Crossey.
Art Direction, Character, and Background Art created by John Ryan -DAGNABIT.
Music by Transcendence (thanks guys for letting me use the score).

Tradeshow Posters

There is nothing more fun than printing in large format. The American Intercontinental University Trade Show Posters were over 5 feet tall and mounted on to a firm foam cord. The five-panel poster installation looked awesome.

I began the project by creating the orange 3D circle. The circles were created with thin layers of digital glass. I was surprised that the tube like quality of the orange circle graphics actually printed so well – the sense of 3D really did pop.

The silver texture in 2000 was a digital challenge – which I was certainly up for. The silver texture was created with fine gradients, noise, and blur effects. The printer did an awesome job to preserve all of the reflective textures and surfaces – ONLY WORK WITH A TRUSTED PRINTER.

GRAPHIC DESIGN: Poster Design

Poster Design by Gary Crosey
drawing_by_gary_crossey_paintingPoster Design

PROJECT SCOPE: Create a large poster to cover the windows of the art gallery.

Commissioned by AIU to hang the Gradation Art Show. I begin the project by designing the large window posters.

I drew the picture hook to emphasize the process of hanging the show. The show was coming – at that point much of the art was still in creation. There were only the hook and the walls.

The posters were printed on a large format plotter (think floorplans).

While the plotter could do an excellent job at printing large format – the color saturation is low. Ink costs were also a consideration. To offset printing costs, and to achieve the highest possible saturation I choose to use muted colors. The muted colors tended to have less printer banning (horizontal lines from too much ink that causes clogging).

Recycle Graphics

The strange thing about a Gradation Art Show – there is often no work completed for the show – until the moment before the show opens. During the period of marketing the Art Show opening and Gallery Space – no-one quite knew what their last and final project would be. I managed the computer lab at the University – I had created a Portfolio Club – the work of which was featured in the Gradation show in the main Unversity Gallery.

graphic-design-example-poster-gary-crossey