BRANDING: Create Signage.
RETRO POSTER DESIGN.
Posters have a history of connecting people. Unlike other forms of graphic design. Posters have a directness, accessibility, and simplicity.
Finding the Graphic Design Focus
When I design, I have first to discover a focus. For the Honor Night poster. I wanted the graphic design and typography to communicate something about me the designer, as well as reach everyone. I wanted to create a meaningful reference to what school had meant to me.
This retro poster design wasn’t for any Honors Night; this was my own Honors Night. For me, the poster had to reflect my school experience.
At school, I enrolled in every art history class that was available. It was the Dada art (or anti-art) movement that resonated with me the most.
Unlike prior art movements. Dada was more a mindset than a single art style. The Dada artists dedication to questioning everything about artistic expression resounded with a creative approach. The Dada movement did borrow their visual and technical vocabulary from Futurists. Especially those contributions to visual communication and advertising.
Dada made the poster the central tool for introducing new and bold graphic design aesthetic. The Dadaists, like the Futurists, had a typographical revolution. With the typeface being the medium. The Dada artist isolated the observed values of a typeface. While providing an independent meaning to the shape of the letters that was different from the transmitted textual meaning.
The typographical revolution brought about an innovative use of typography. Where the artist questions every adjust of the design. From adjustments to the kerning (space between characters). To the use of negative white space. Allowing the layout to flow vertically, horizontally, and diagonally.
The Dada art movement enriched creative libration to the collective arts. Impacting painting, collage, sculpture, poetry, performance, photography, and graphic design. The collective spirit of Dadaism parallels directly with my creativity as a multimedia artist.
Drawing Creative Inspiration for Retro Poster Design
The most recognizable designs from the Dada era is that of the cover design for Veshch (Object). 1922 Berlin anti-government booklet. Veshch introduced using an array of different typefaces and printing on colored paper to liven up the design.
100 years later. The retro poster design remains distinctive and modern. The design aim is to break the reader free of the traditional concept of typography.
Today the reader is now expected to explore the shape and form of text. Without having to decipher the meaning of the content. Every major brand depends on reader recognize. With shape being the first value a reader will know. Follow by color, and third the text.
For more info on the Dada Art Movement.