Asheville Business Card Design

Working with the Asheville Salon is always fun. For the Asheville Salon Business Card both Danielle and Greg wanted a business card they could feel proud about handing out.

The graphic design for the Asheville Salon business card design is a true reflection of the Asheville Salon branding guidelines.

Personalize your Business Card

Asheville Salon wanted to way to personalize their business card – without distracting from the brand. The graphic design solution that I presented – was to let each person choice their own element to add to their business card.

For Danielle, she added her own hand-drawn sketch of an owl that Danielle has a connected to. While Greg choice to use a sketch of a flower that Danielle also drew.

As the graphic designer for Asheville salon I am very pleased to include Danielle’s artwork. The sketches are  an extension of Danielle’s creative self – the same creative self that Danielle brings to each of the hair styles that she creates.

BRANDING: Asheville

Asheville Logo Design - By Gary Crossey (AKA. IrishGuy)


Asheville Salon create beautiful, stylish, and manageable hair. Their hairstyles have a huge curbside appeal - that range from everyday wear, to formal, to high-fashion art form. 

When Danielle and Greg approached me to develop their brand and logo design for their downtown Asheville hair salon. They asked that their business name be user-friendly and have a strong search engine appeal. 

Asheville Salon

After much local SEO and market research I proposed Asheville Salon as the brand name. 

Asheville Salon is both rememberable and rankable.

Asheville Salon Logo designed by Gary Crossey


Stage One

Logo Design by Gary Crossey aka. Gary Crossey

Stage One – Asheville Salon Logo Design Process

The Asheville Salon logo was a true design collaboration, that was very natural. Danielle created the sketches. I directed and refined the designs. Greg provided the much appreciated Art Direction.

Danielle wanted the logo to capture the idea of hair in motion.

During Stage One of the logo development, we explored creating the Letter A from hair. While the look is both organic and has a hand-drawn element - both visual elements that Danielle had wanted to include.

We both felt like the logo was missing a refining element. We agreed that including the Letter S was an important visual aspect for the Asheville Salon brand.

Stage Two

For Stage Two, I created the visual study for Danielle. I wanted to share the idea that letters can be any range of different shapes, while remaining true to their form.

With more than 20 examples of the same two letters. No two letters are visually the same - while they are all understood as the same.

Stage Two – Developing Shape Relationships


Stage Three


Refining the Logo

With Danielle's sketch of the letter A and S coming together into one form. I capture the sketch and refined the image.

We had reached two logo design objectives.

  1. "Hair In motion" Danielle.
  2. "Include letter A & S" Gary.

Stage Four


Final Revision

While we both liked the shape and motion - but with more clarity. A bit abstract is fine - but clean up the edges.

The function of a logo is to print the same every-time. The final round of design revisions were cleaning up the edges, refining colors and laying graphics to increase pop value.

Other Projects:

Asheville Logo Design by Gary Crossey aka IrishGuy