Designing a postcard to promote your business, event, or service is still an efficient, easy, and economical way to share your message.Postcards are ideal for marketing a particular service or event. Or to remind your customers of your daily deals and specials.
I created a series of directional postcards for Crowne Plaza – Atlanta. The cards for printed and given to customers who were interested in particular Atlanta attractions. The postcards were a welcomed tool for the hotel concierge and the Crowne Plaza customers.
Not everyone can make a map. And, even fewer people can write clear directions. I did both for this projects.
Are the directions correct? The instructions are all right. I walked every one of them to be sure.
As a designer doing your research is always key to a successful project. The directions that were provided by the client had been pulled from the internet and were mostly incorrect. I always check the information submitted to ensure that I am creating the result that my customer needs. What’s the point in creating a directional postcard that is wrong?
I walked all the routes. Drunk coffee and discovered the most enjoyable path. I then wrote directions and created the maps for each route.
Most all of my Graphic Design work gets impacted by my photography in some form. However, with this marketing package, the photography takes center stage.
The marketing package for a vacation rental for South Beach condo. Photos posted on VRBO (Vacation Rental By Owner). Creating the multi-panel images reduced the cost of publishing images by a third.
Create a discount coupon for CSC end of year sale on Computer Training Classes. The campaign involved establishing an online service that could handle the coupon discount.
The discount graphic was placed seamlessly into Charlotte Street Computers (which then had a black background).
Downtown Asheville NC
Created for the Moogfest after party. Moogfest was a blast – with a pumping after party with DJ iGUY.
The Asheville Salon presented by the Asheville Adobe User Group. Featured four guest speakers on Being Creative.
Online Banner Ad – posted on websites to promote the Asheville Salon.
Club Hairspray – Asheville NC. Rather than creating two postcards for two different events – we went with the concept to feature one event on each side of the Postcard. The printing cost was reduced by half.
Calling on Adobe Photoshop to quickly create some visual effects for the back of the postcard.
Graphics created to promote the events of DJ iGuy.
The series of graphics created to promote DJ iGuy began with my photography.
This guy not only built his own house. But, when it came to selling. He had an awesome house showing. I began by photographying the house in Asheville: I spent an hour photographing different views of the house.
The home had many interesting design aspects that the client wanted to include on the postcard.
Art Opening Asheville: Intersection:8
The photographic journey of eight men.
There were an entire series of postcards created for the Art Opening. Here are a handful of the samples.
Graphic design for the Asheville Public Access grand opening. That was a fun opening party. Here is a sample of one of the postcard invites that I designed for the opening. The postcard design was also redesigned into a large format poster. The poster design was quite awesome (if anyone has a copy of the poster - please forward a photo).
Prior to URTV going on the air, I headed the Branding Design team. And designed the first URTV LOGO: Asheville Wiki. I also headed the Graphic Design and Programming team for the first URTV website (I do miss the URTV flash navigation I created for the website).
Yes, Cat Williams performed opening night - what a gem for Asheville culture.
The Seasonal Greeting cards are part a larger branding campaign.
I spent “days” photographing this stone collection. Thankfully, as a professional Asheville photographer; I love to work with hard objects. The entire Product line is shiny rocks. Yes, they reflect everything. Some of the spheres can reflect the whole room at once. And, I think I may have said it before, they shine, shine, shine, and reflect. Read More
A series of postcard designs created by the dentist Scott D Neal DDS. Scott requested for something a bit different than all the other dentists were doing. The design direction used a combination of my abstract photography and graphics.
The second postcard began by drawing the figure and toothbrushes. The male figure graphic was included in the branding package.
The postcard design was created for Ab-Lib Asheville clothing store.
The creative graphic design services for this Asheville business began with product photography. The graphic design with completed by Brian Jones.
Having an experienced designer heading this graphic design project made all the difference. The postcard design was distributed to Asheville neighborhoods.