Google Tag Manager Award

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IrishGuy Design Studio Graphic Design for Google Tag Management

Google Tag Manager is a faster performing process for streamlining tag deployment.
SEO Saves Combine reporting processes into one interface.Google understands that running customer reports is important. Google also understands why we are running all of these user reports. It’s our job because we can improve the user experience with informative data. The downside, the embedded tags are slowly the website performance times. Google Tags offers a solution by combining all the requests into one interface. Google Tags promises that users can trigger Tags with events, reducing the processing to only when the user makes a request.

  • Google Analytics.
  • Google AdWords.
  • 3rd Party.

The Outcome of Using Google Tag Manager

The first step to a successful Google Tag project is to set your plan.
For each business, the plan will be different. Do your research to define what your business goals are. And, how Google Tags can help define when you have reached that goal?

  • Develop a measurement plan.
  • Develop a tag management strategy.
  • Deploy tags.
  • Deploy triggers.
    • How to set up variables.
    • How to reuse variables across the website.
    • How to use the Data layer.
    • How to use variables.
    • How to use events.
    • Pass information from your website to marketing and analysis tools.
    • Set up Advertising.
    • Set up Remarketing tags.

Measurement Plan for your business.

  1. Business objective.
  2. Business tactics.
  3. Which metrics and dimensions will be used for measurement and analysis.
  4. ID key performance indicators and segments.

Implement Google Tags

Business Objective

  • GOAL: Additional revenue from online sales.
  • STRATEGY: Provide a website where customers can research, connect with other user and buy our product.

Google Award Asheville NC Google Tag Manager

Why is SEO important?

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The most important aspect of SEO is it still works. Moreover, SEO is going to keep working.

Sure the rules of SEO are always changing. However, for websites with experience and education to improve their site’s ranking can adapt quickly. The higher ranking site benefits from increased visibility, traffic, and conversation rates. Do not get out maneuver by your competitors by ignoring how your business ranks.

Timeline of SEO Tactics

Using old SEO tactics can seriously harm your SEO ranking. Keep current with SEO rules by making your content user-friendly, easy to navigate, fast loading, and easy to scan.

  • 1990 – Meta Keyword Tags and Keyword Stuffing.
  • 2004 – Buying Links, Link Farms, and Link Bombing.
  • 2011 – Social Media Marketing.
  • 2014 – Media Rich Content.
  • 2015 – Responsive Design.
  • 2016 – Unique content and images.

Search Engine Essentials

Having a blog, online store, or website rank well can significantly increase your business.

  • People trust Search Engine Results.
  • People typically select from the top 5 search suggestions.
  • Get ahead of your competition with a strong SEO framework.
  • Improve your user experience.
  • Provide quality content.
  • 80-90% customer read product/service reviews before purchasing.
  • Not building an active content profile over months/years will potentially damage your business.

For more SEO Information

Read my SEO blogs.

The difference between Browsing and Browsers

posted in: Tutorials | 0

Irish Guy - Links to 20 tips of browser and browsing

Internet Browsing & Internet Browsing

20 Things you should know about browsers and browsing the internet.

  1. What is the Internet?
  2. Cloud Computering
  3. Web Apps
  4. HTML, JavaScripts, CSS and more
  5. HTML5
  6. 3D in the browser
  7. A Browser Madrigal
  8. Plug-Ins
  9. Browser Extensions
  10. Synchronizing the Browser
  11. Browser Cookies
  12. Browser and Privacy
  13. Malware, Phishing, and Security Risks
  14. How modern browsers help protect you from Malware and Phishing
  15. Using Web Address to Stay Safe
  16. IP Addresses and DNS
  17. Validating Identities Online
  18. Evolving to a Faster Web
  19. Open Source and Browsers
  20. Internet Coming Soon…

Make Facebook Useful

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The average Facebook Business page has 4,596 fans, with each fan having an average of 130 friends. With the correct message your business could possibly reach a large pool of new customers.The average Facebook Business page has 4,596 fans, with each fan having an average of 130 friends. With the correct message your business could possibly reach a large pool of new customers.

What makes a business popular online?

GOOD CUSTOMER SERVICE

One aspect of business that a small business can often deliver better is honest customer service. Having a Facebook Business page can help improve your customer service. Unlike responding to email or phone inquiries, when you respond to a question on Facebook you are providing information to your collective. You are showing that you are available, reachable and responsive.

Don’t forget to reference your social media answers with links back to more in-depth information on your Business Blog or Website.

Facebook for Business Class

Discover how to best connect to your target market with my one-day fast paced Improved Facebook for Business seminar.

What to say on Facebook?

posted in: Tutorials | 2

Suggests for what a business might say on Facebook

For many businesses setting up their Facebook account is the easy part. What to say next is the challenge.

Social Networking may be a new technology – but connecting with your client is not.

Creating a Facebook Business Page is simply creating an interactive online newsletter. Companies have developed newsletters, catalogues, brochures, fliers and postcards for decades. Facebook Business Page is now your paperless version, which can reach over 500 million Facebook members.

I would suggest that before you start posting photos, adding links and stock piling fans*, first consider the social message that you wish to create. Facebook certainly has some amazing tools for developing your message – as long as you have one to share.

Never forget content is key. Keep the content interesting and valuable – create a complete message and picture beyond posting an online catalog. Give your fans the inside scope. Here are a few suggestions.

BUSINESS NEWS

Use Facebook to report new business news.
• Articles about your company – including Press Releases and news coverage
• Feature Team member profiles and special interests and achievements
• Share your products/services with Facebook Galleries
• Include client related reviews, comments or complaints (and solutions)
• Industry News – be the voice of reason
• New product development/release
• Promotions/Giveaways

PEOPLE

Consider the different people who are a part of your business. Staff members, vendors, clients, target markets and interest groups, all with compiling stories and insights. What can you share about each of these different people that would help to form your Social Message?

  • Certifications
  • Awards
  • Recognitions
  • Special Promotions
  • Associations

EVENTS

Facebook comes with a terrific Events planner and invite service – if used correctly.
First off, do not assume that because you created an event on Facebook and invited everyone and their uncle that anyone will confirm to attend your event. Often, you have to simply get on the phone, email, text message, get on a bike, whatever it takes to get that confirmation.
Beyond the Events feature, there is also the opportunity to share news of events. When posting status updates let your fans know about all the small details.

  • Upcoming Events – meetings, conferences, trade shows, openings, workshops, open house, company picnic – any event that is news worthy
  • Preparation for events – talk about locations, color choices, food selections (gluten free, veggie), guest speakers and presenters, entertainment etc.
  • Other business events that your fans would appreciate – be supportive.

When hosting your own events be sure to have a photographer photographing the event and the guests. Considering establishing a fun photo booth to create new Facebook Profile shots with product placement and business branding – it is a good idea to get permission prior to publishing photos of people on Facebook – which could be as easy as having a clip board with your statement of purpose and signatures of permission.

FACEBOOK PHOTO POLICY -When you do post photo to Facebook “you grant us (Facebook) a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any Intellectual Property content that you post on Facebook. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it”.

OTHER USEFUL INFORMATION

Your Facebook Business page can be an effective educational tool. Share articles, case studies, Surveys, Time Saving Tips, or How to do’s, New Approaches that would appeal to your Facebook fans.
Permit your company to be a little lighted hearted (at times), your news does not have to be all serious – but do resist posting every funny YouTube video you see (not funny).

WHAT’S NEXT?

Once you have your message together, then consider how to best. share that content on Facebook.
• Simple Status Update.
• Link to Website.
• Video Post.
• Photo or Photo Gallery.
• Blog Post.
• Event Posting.
• Group Discussion.
• Business Email.

Fan vs. Like

* The term Fan was once used to describe a person who selected to follow your Business Page. The term has since been changed to LIKE – I prefer using the term Fan.

Join Gary Crossey for Facebook for Business class