PRINT: Series of Ads

Trade Show Print Ads

The print ad design kept the message simple, distinctive, and focused. Designed for people attending the trade show to easily locate booth. Many customers commented on how easy the ads were to locate in the event brochure.

The ads began by photographing the merchandise. Once a collection of product photography was created the ads design we finalized. The ad campaign successfully ran for three years – with slight adjustments to body copy, layout, and product photography samples.

Click thumbnail to enlarge print ad samples.

Asheville product photography for ad campaign





















 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

GRAPHIC DESIGN: Print

While the format for this print ad is long and tall. It may not be the easiest format to showcase well online.
Asheville Print advertising sample by Gary Crossey (aka IrishGuy)

Asheville Print Advertising.

For most businesses print advertising is that extra word-of-mouth. While most businesses do benefit from marketing – you do have to know when and where you advertising dollar is best spent.

For the series of prints advertising designs I had to first photograph the products. Once I had the photography collection I created a base template with InDesign.

While the template did serve to reduce graphic design time – by bringing all the design assets (logo, photography, styles) together into one place. The ads were always different sizes, with different artwork, and a different list of features – which always required design considerations.

Product Photography

Shining products photography with iridescent showing that luminous different colors from direct angles.

Outside Signage

All weather signage. This is the graphic for a huge outdoor all-weather banner. The finish had a nice matt finish that stopped the sign from reflecting in the bright sun of event lights.

banner

Outdoor signage is the graphic design task that separates mice from men. The large Enter the Earth banner was printed on a durable waterproof roll. My objective was to provide my client with signage for his traveling booth. The signage needed to show well, and travel well. I selected a rubber finish that added years to the usage of the signage.

GRAPHIC DESIGN: Print Ads

Black and White Print Ads

Print Ads for small Asheville business. I created a large series of black and white print ads for Asheville ETE. The ads appeared in trade show mags to promote the locate of booth and update customers on current product line.

Product Photography for Print Ads

The ads include my product photography. I did the photography for ETE. Here are some of my product photography samples that were used in these print ads. Often the test of design is – does it hold up in black and white? In the case of my Asheville print ads. I designed the ads and shot product photography to stand up to being printed in black and white.

Asheville Black and White Print ads samples created by Gary Crosser

Black and White Print Ads – Simple handout. The client often needed extra hand outs at certain events. “Certain” events – meaning that upon arriving at a trade show the client would quickly discover if the trade show was busy or not. On off years trade show numbers were off. To off set the huge printing and marketing budget for my client I created a simple ad that he was able to have printed at quick print (when he needed extra hand outs). The handout does not include product photography – as I was never quite sure how the print job would be. The client was instructed to have the flyers printed onto a mix of color paper.

Asheville graphic design - black and white print ads saeries by Gary Crossey

During very busy trade shows the client always had a backup plan to get he’s marketing plan and contact information into your hand.

 

PRINT AD: Series

Asheville Print Ad for National Trade Shows

Asheville Print Ad series created for small business. While the client is local. They are a global player . They manage fragile items that they discover from around the planet.

Asheville Print Ad sample by Gary Crossey (Aka IrishGuy)

How I designed my Asheville print ad series

When I design for a print ad series.  I begin with reason and logic. It is important for me to visualize the big picture. For me to connect with the target market. And for the print ads to reach their goal.

Questions I asked before I designed my Asheville print ad series.

  • Who will see these print ads?
  • What do they need to know?
  • What are they looking for?

Asheville Print Ad sample by Gary Crossey

Asheville Print Ad Elements

While some people can claim graphic design for a print ad. That is not the case with this series of print ads. All design aspects of this project were handled by Irish Guy.

  • Logo Design – Created Brian Jones & Gary Crossey.
  • Product Photography – Gary Crossey.
  • Graphic Design for Print Ad – Gary Crossey.
  • Website Design & Development.
  • Product catalog, with online store and shopping cart.

Ground Work for Graphic Design

This project required layers of planning. Photos of the products had to first be taken. Given the reflective nature of the product line creating print quality images is difficult.  Each picture required a custom approach. The photo collection I created was quickly approved.

A series of print ads followed. To ensure print quality – I handed all of the digital files for the printer. Providing the printer whatever format best meet their needs.

The print ads ran in a national trade mag. Reprints of the ads also ran. Different versions of the ad ran – with various product line changes and feature product.

What direct the design choices for the print ad?

I did my research. I reviewed years of similar trade show mags. Their primary focus is BUSY. Overload of images – everyone is trying out do everyone else. Which is fine. As long as you use graphic design and typography principles to reach your target market.

Or limit your you curbside appeal – and pile everything into your ad.  For this series of print ads – the client wanted to set his higher quality product line apart from everyone else. Some of the lines they have global exclusive rights to.

The design focused on either one featured item. Or, a small collection of similar high quality items.

The marketing  objective of the print ads was too provide the location of the Trade Show booth. And an insight to their featured product line. Most participants of the trade show first review the trade show magazine for vector booths they want to attend. I trimmed the ads with bright memorable colors. Making the ads easy locate in the mass of other ads.

Reduce Graphic Design Costs

To reduce graphic design costs the print ads were converted into InDesign templates. The templates were easy and fast to update with new feature photography and product listings. The templates had four different variations that could be adjusted for most basic print requirements. The template deployment saved my clients hundred of hours in labor costs – that was better used to advertising costs.