ILLUSTRATION Flower Wreath

Ink and Pen Illustration by Irishguy Gary Crossey
Illustration by Asheville artist Gary Crossey

Digital Illustration Flower Wreath. Illustration work often has a mind of it’s own. At the start there might be some sort of direction to go – but once the pen and ink make a true connection with the page. That’s when the story begins – and the parts of the illustration begin to appear. Just as the illustration can begin suddenly the end of an illustration can end as abruptly. 

For my Floral design I did three different approaches to get the style I was after. 

Click to Enlarge Illustration

 

For my Floral design I did three approaches to the design that I was seeking.  Illustration by Irishguy Gary Crossey

Just in time for the holiday season – stylish doodle style wreath.

Illustration by Irishguy Gary Crossey

ILLUSTRATION Cup Design

Asheville Illustration

Asheville Design Studio - Illustration

The Circles & Lines design.

Putting the Ink and Pen illustration on a 3D shape gives the design a whole new life.

Browse My Other Design Products


BOOK COVER DESIGN Balancing Three

Book Cover Design by Irishguy Design Studio

Book Cover Design

Who doesn’t judge a book by its cover? 

Books that have unique graphics, quality fonts with eye-catching colors sell more copies. The Book Cover is the best tool for marketing your book. For many people, the Book Cover Design will be the hook that will evoke their interest.

Book Cover Design by Irishguy Design Studio
Book Cover Design by Irishguy Design Studio (Asheville NC)

MockUp Book Cover Design

For the first round of designs, we created a well-formed collection of Book Cover Designs. Each book design examines the visual concept of Balancing – more importantly Balancing Three. With a selection of graphics that explore the realm of possibilities, while reflecting the extremes.The three stacked Meringues is the lightest dessert and implies light reading. While the stacked stones – during testing – scored favorably. Often ranking first or second during the first viewing.

Click to enlarge Book Cover Designs

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Book Cover Design Mock-Up by IrishGuy Design Studio - Asheville NC

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Book Cover Design Mock-Up by IrishGuy Design Studio - Asheville NC

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Book Cover Design Mock-Up by IrishGuy Design Studio - Asheville NC

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Book Cover Design Mock-Up by IrishGuy Design Studio - Asheville NC

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IrishGuy Design Studio graphic design sample of Book Cover Mock-up.

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Book Cover Design Mock-Up by IrishGuy Design Studio - Asheville NC

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ECOMMERCE WEB DESIGN Author

Website Design for Writer - Robert Beatty

A clean, functional, user-friendly ecommerce website.

Customers to the site can order personalized books – written by the author.
The Personalization system was custom built for this website.

Local Google AdWords to Increase Sales

store visit conversion tracking

Google AdWords Local Extenstions

Google AdWords Location Extensions

Local Google AdWords

While online shopping in 2017 increased, 90% of purchases happened in physical stores. Use Local Google AdWords to Capture a thriving local market.

Google AdWords Location Extension

3 in 4 smartphone users visit the business they searched for within 24 hours of the search (How Consumers Solve Their Needs in the Moment). 

Professional Optimization and upkeep of Google Ad Extension can significantly improve the engagement rate of your customers.

Have Irishguy Design Studio Define, Refine, and Manage the relevant Location Extensions for your Google AdWords. 

Google AdWords Local Inventory Ads

Local Inventory Ads is a no-brainer for any local store. Let your local customers know what you have in stock.

82% of local shoppers said they checked online for in-store availability prior to going to the store to purchase.

Shopping habits have changed, people have changed how they shop. Customers no longer drive to different stores in search of their new purchase. Local businesses can no longer afford not to post their inventory online. With online inventory, local customers can research and compare their local options.

Google AdWords for Local Inventory Ads

store visit conversion tracking

Have Irishguy Design Studio custom design a Local Inventory Google AdWords campaign for products that you only sell in-store.

Irishguy Design Studio recently defined a custom Local Inventory Ad that would appeal to the tourist community that visits Asheville.

Our team of specializes managed the Google AdWords bids based on the proximity of the person. The proximity ad campaigns had high conversion rates.

AdWords Location Bid Modifiers

At Irishguy Design Studio we create an efficient system for controlling your AdWords bids. We begin by defining your local business goals. We follow-up with precise adjusts to your AdWords bids for efficiency.

With Local User Target, your business can significantly improve their online/in-store conversion.

AdWords Store Visits Measurement

According to Google, in the past 4-years, more than 7 billion visits to stores from Google Adwords have been recorded.

Contact Frank Ramirez (frank@irishguy.us) to confirm if your store is eligible for store visit conversion tracking in Google AdWords. With store visit conversions enabled you can begin to see which products are creating offline sales.

Doodles for life

Asheville Ink and Pen Drawing

Asheville Ink and Pen Drawing

My Life is Captured with Doodles

Doodles have been an active aspect of my design work for as long as I recall. I never talk on the phone without creating some detailed doodle. Often the doodle knows more about that phone conversation than I do.

Recently, my doodles are about creating patterns. Plants are a great example of replicating

Doodle art work by Gary Crossey

Asheville Ink And Pen Drawings

2018 Reconnect with Paper

2018 is the year to step AWAY from the computer (yes I said that – doesn’t mean I will do it for long – but when I do I Ink & Pen). What I enjoy about drawing with ink is that I can not undo my mistakes. The ink mark is final.

Sometimes the lines are perfect, and other times they are not.

I learn more from the lines that are not correct.

The incorrect lines relate all the aspects of why one line on the paper is not as well-done as another line on the paper.

The Perfect Line

The perfect line transfers down your arm, you sense it.

You feel the correct order of the “world” when you draw the right line.
I’ve had the experience a few times, the rest of the time I try.

The perfect line is a gift.

 

 

 

Drawing - ink and pen

Asheville drawing Ink & Pen

Wallpaper designs

Asheville Ink & Drawing

 

 

 

Meet Our Google AdWords Specialist

Asheville Google AdWords Specialist

Yearly Google Adwords Certification

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Yes, every year our Google AdWords Specialists spend 40-50 hours to renew their Google Adwords Certification.

Frank has spent the time researching and developing possible lead pathways for our clients.

Frank's focus is finding cost-effective opportunities to reach your target customer. With a deep understanding of Mobile conversion rates vs. Calls to Action on video AdWords platform - Frank is able to position your brand in front of your future customer. Book a session with Frank to review how your Adwords are performing in organic and paid for searches. And how to refine your time and money to trackable conversion rates.

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Asheville Google Adwords Display Certification Google AdWords Certification and Local Asheville Service

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Color of the Year 2018 – Ultra Violet

Color of the year blog by Asheville IrishGuy

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Pantone year and prince
Logo Design Pure Home Cleaning

2018 Pantone Color of the Year

Yes, it is that most important time of the year, when all graphic designers, manufacturers, clothing designers, interior designers, and beauty professionals all look up for the Pantone Color of the Year. The Pantone color of the year has become more than another color. The selection reflects where we are as a people. Where we are going. And, often a reflection of where we have been.

The color purple is one of strength and higher order. In Aug 2017, Pantone released the official purple for the Prince Estate. For Color of the Year Pantone have gone with a smoother softer purple to communicate a sophisticated complex shade of purple. Purple packaging in graphic design has always represented refined product lines.

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FOLLOW Pure Home Cleaning on Facebook - Michigan Home Cleaning Services.

Asheville Graphic Design with COlor of the Year 2018

Color Harmonies

2018 Color of the Year - Color Hamonies

LETTERHEAD Design for Irishguy Design Studio Asheville

Letterhead Design Asheville

Letterhead Design Asheville
Letterhead design uses critical graphic design details, to communicate Branding, Contact Information, and Personalization. For the Irishguy Design Studio letterhead, we focused on the following seven-design components.

  1. Maximize Logo
  2. Play up the Branding
  3. Pick an Accent Color
  4. Focus on Typography
  5. Use Space Well
  6. Keep it Simple
  7. Pay Attention to the Paper

Google My Business

Google My Business Asheville NC Services

Google My Business Asheville NC Services

Google My Business

Google My Business has become an essential part of any successful business.

Many customers rely on the Google My Business for your location, hours of business, phone number, website address, and to post and read reviews.

At Irishguy Design Studio we have worked with a wide-range of problems across Google My Business. Yes, we all wish this wonderful Google My Business service was without bugs – at this time it does have bugs and my user errors.

Here are a few of the recent changes we have had to fix for our clients.

  • Business listed as closed.
  • Business listing merged with the competitor (merged all reviews).
  • Correct Business Hours.
  • Correct Street Address.
  • Correct Google Map Tags.

ADVERTISING One Click Fix

Asheville Print Ad designed by IrishGuy Design Studio

Asheville Print Ad for OneClick Computer Repair

Asheville Print Ad Design

At IrishGuy Design Studio we rely on One Click Fix for all of our computer repair and maintenance needs.

Without One Click Fix – our design studio would not perform as well. It is a great honor to do the design work for One Click Fix recent Monford Home Print Advertisement.

Custom Work Stations by One Click Fix

One Click Fix custom built all our professional Dell Desktops for our design and video team. We had many unusual requests.

For our Video Editing computer, One Click Fix installed a range of old and new hubs to capture video, photos, and data files from any device – even our old Canon GL2.

We had our most recent Special Media Events Dell built. With the specs to include 12 USB ports installed to handle Event devices (without having to toggle USB extensions).

Accompanied by the specialized audio and video interfaces that One Click Fix recommended and installed.

The Dells are dependable professional work horses for high-end custom design work. Everyone enjoys working on the Dell Desktops.

One Click Fix services all of our Laptops.

While traveling we depend on the MacBook Air laptop.  The MacBook is a dependable personal computer. Ideal for email, spreadsheets, and light image editing. The MacBook Air is lightweight with a long life battery. Having the laptop serviced by One Click Fix has kept the MacBook Air a dependable laptop for over six years. Prior to One Click FIx our traveling laptop was replaced every two years.

Our Support Team uses the touch screen Lenovo. A great laptop for data entry and research. All running on Windows 10 – the touch screen feature is a favorite for everyone.

One Click Fix keeps our professional Windows design computers and personal Mac computers up-to-date, secure, and performing.

Repair Hacked Website HOW-TO Article

How to fix your hacked website
How to fix your hacked website

Confirm your Website is Hacked

Confirm that your website is hacked with the Google Safe Browsing Diagnostic Tool.
http://www.google.com/safebrowsing/diagnostic?site=your domain name


Hacked Website - Change your Password

Change Passwords

Repair Hacked Website – The first step to repair hacked website is to ID why your site is vulnerable. According to WPTemplate the top four hacks are due to:

  • 41% Hosting platform vulnerabilities.
  • 29% Theme that are insecure.
  • 22% Plugin vulnerabilities
  • 8% Weak Password.

Restore Backup

Restore Backup

Understanding the power of a reliable Backup is essential to the success of any website. Every website does have problems. All sorts of problems.

Avoid not having a trustworthy backup of your website when you need it. 

TRUE STORY: “This is more true stories – due to how frequently this true story happens. New Client contacts us for help. Ensuring us that their Backup is running.

On the rare occasion, the backup was successful. The remaining 95% of the time the client’s Backup system failed for one of two reasons.

  • Backup is off or not backing up files.
  • Backup is backing up infected files.

Web Security Backup


Website Hack Fix Weakness

Identify + Fix Weakness

Hosting vulnerabilities

Not keeping your WordPress installation current is a big deal. Most of the WordPress website that we service to Repair Hacked Website are due to running their website on an old version of WordPress.

Theme vulnerabilities

Was a new theme installed? What was the last change made to the theme? Or perhaps there is an unexpected security flaw with a premium theme. Stay away from free themes that are not included in the WordPress Directories.

Plugin vulnerabilities

Was a new plugin installed? Was a widget modified? Are your plugins trustworthy?

Weak Password

Need Help Creating Strong Password? Visit Passwords Generator.

Website Hack stop with Security

Add Security

We rely on Fast Forward Hosting for our website security needs – you should too.

Defend your Website

WEBSITE DESIGN Non-Profit

Asheville Website Design for Non-profit

Asheville Website Design for Non-profit

URL: https://www.drumsanddragons.com

Always a great pleasure working with CarePartners Foundation Asheville NC.

Mobile Ready Website Design by Irish Guy Design StudioWho could pass up working with such fun photography?
The Drums and Dragons event is something quite special.
Bringing people together to race down the river for a awesome cause.

The Special Event website design includes:

  • Event information.
  • Event Schedule.
  • Online Team Registration.
  • Team Resources.
  • Sponsorship Opportunities.
  • High-Res Event Photo Gallery.
  • Social Media Integration.
  • Eye Catching Photos and Videos.
  • Strong Call to Action.
  • Subscription Service.
  • FAQ Section.
  • Direct Contact information.
Screens Captions From the Drum & Dragons Website Redesign – Asheville NC

 

LOGO DESIGN Asheville Peridot

Logo Design Small Business Asheville

Logo Design Small Business Asheville

Logo Design  Asheville NC for Peridot Financial inc

The journey to the correct logo begins with many roughs. Followed by a few rounds of tweaks to arrive at the correct logo design.

Asheville Small Business Logo Design

Logo Design Roughs

Asheville Logo design for Financial and Consulting

Logo Design Refined

From the rough logo drafts, two logo design contenders were selected. The longer horizontal layout logo was chosen as the preferred orientation. Combing the Peridot Gem Icon and dark typeset from the second logo. The refined logos included a variety of Black/Black and Black/Gray combinations with various font variations.

Logo Design Refined

Round Two of Logo Design Refinements

Refining a logo design is one of the most important aspects of branding. For many designers and clients, the second round of refinements is not given enough time to explore. Only an experienced graphic design can appreciate and guide the client through the nuances of design. The subtle difference at this stage can deeply affect the meaning, feeling, and the tone of the logo design and company branding.

Logo Design Refines

Google Tag Manager Award

Google Tag Management

IrishGuy Design Studio Graphic Design for Google Tag Management

Google Tag Manager is a faster performing process for streamlining tag deployment.
SEO Saves Combine reporting processes into one interface.Google understands that running customer reports is important. Google also understands why we are running all of these user reports. It’s our job because we can improve the user experience with informative data. The downside, the embedded tags are slowly the website performance times. Google Tags offers a solution by combining all the requests into one interface. Google Tags promises that users can trigger Tags with events, reducing the processing to only when the user makes a request.

  • Google Analytics.
  • Google AdWords.
  • 3rd Party.

The Outcome of Using Google Tag Manager

The first step to a successful Google Tag project is to set your plan.
For each business, the plan will be different. Do your research to define what your business goals are. And, how Google Tags can help define when you have reached that goal?[columns] [span6]

  • Develop a measurement plan.
  • Develop a tag management strategy.
  • Deploy tags.
  • Deploy triggers.
    • How to set up variables.
    • How to reuse variables across the website.
    • How to use the Data layer.
    • How to use variables.
    • How to use events.
    • Pass information from your website to marketing and analysis tools.
    • Set up Advertising.
    • Set up Remarketing tags.

Measurement Plan for your business.

  1. Business objective.
  2. Business tactics.
  3. Which metrics and dimensions will be used for measurement and analysis.
  4. ID key performance indicators and segments.

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Implement Google Tags

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Business Objective

  • GOAL: Additional revenue from online sales.
  • STRATEGY: Provide a website where customers can research, connect with other user and buy our product.

Google Award Asheville NC Google Tag Manager

WEBSITE TRENDS Smartphone Decline

Design responsive content for smartphone users

Design responsive content for smartphones

Yes, the SmartPhone market is slowing down.

2017 Internet Trends report concluded that the increase for smartphones is on the decline.

  • 2017 = 3% grew of shipped smartphones. 
  • 2016 = 10% increase of shipped smartphones. 
Like most tech products the decrease of sales of smartphones is expected. However, smartphone reduction was not projected to happen so quickly. The smartphone decline is contrary to all other internet trends.

Global Internet User = 10% increase. 

Global Internet User has a steady history of increasing usage by an average of 10% (since 1995).

What does the smartphone decline mean?

The drop in demand for the smartphone may indicate that the customer base is saturated. And, that everyone who is going to buy a smartphone, has done so.

How is the desktop/laptop market impacted?

In the past decade, the desktop/laptop usage growth has barely changed. Desktop/laptop usage has remained constant. Indicate that smartphone users are not adapting to new devices. But, rather they are adding the device to their arsenal of tech tools.
Smartphone users have not slowed day. 
The demand for new smartphones may be on the decline. But the requirements that users are placing on their devices is on the increase.

Adults spend on average six hours per day on the internet. 

  • 2011 = 1 hour of usage on mobile devices. 
  • 2017 = 3 hours of usage on mobile devices. 
In recent years, the increase for time devoted to hand-held devices has increased by 2 hours per day. The demand for desktop/laptop access has not declined.
Usage reports suggest that the average user used to spend up to 3 hours a day on the internet. Compared to now spending up to 6 hours a day on the web. With the increase of time on the internet is via their handheld devices. I am sure binge-watching Orange is the New Black (and other Netflix shows) has an enormous impact on handheld device usage.

GRAPHIC DESIGN Icon Design

Icon Design by Graphic Design Firm IrishGuy Design Studio (Asheville)

Tool Icon Design

Icon Design by Gary Crossey

Graphic Design Icon Design by IrishGuy Design Studio Asheville

Icons remain a hot design trend for 2017.
The Flat Design is still a reliable option.

SVG Icons

SVG  (Scale Vector Graphic) Flat Design Tool Icons.
The SVG format provides smooth curved edges.

Why use Icon for Website Design?

Icon Design Graphic Design is about Visual Communication. When people arrive at your site, they quickly scan your web page – looking for something of interest. The modern web page icon provides a visual break for your site visitor.

The Icon is a psychological paragraph. Paired with strong typesetting. The icon can visual help your site visitor connect with your content.

 

Check out our other Icon Designs

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Why is SEO important?

Why is SEO Important

The most important aspect of SEO is it still works. Moreover, SEO is going to keep working.

Sure the rules of SEO are always changing. However, for websites with experience and education to improve their site’s ranking can adapt quickly. The higher ranking site benefits from increased visibility, traffic, and conversation rates. Do not get out maneuver by your competitors by ignoring how your business ranks.

Timeline of SEO Tactics

Using old SEO tactics can seriously harm your SEO ranking. Keep current with SEO rules by making your content user-friendly, easy to navigate, fast loading, and easy to scan.

  • 1990 – Meta Keyword Tags and Keyword Stuffing.
  • 2004 – Buying Links, Link Farms, and Link Bombing.
  • 2011 – Social Media Marketing.
  • 2014 – Media Rich Content.
  • 2015 – Responsive Design.
  • 2016 – Unique content and images.

Search Engine Essentials

Having a blog, online store, or website rank well can significantly increase your business.

  • People trust Search Engine Results.
  • People typically select from the top 5 search suggestions.
  • Get ahead of your competition with a strong SEO framework.
  • Improve your user experience.
  • Provide quality content.
  • 80-90% customer read product/service reviews before purchasing.
  • Not building an active content profile over months/years will potentially damage your business.

For more SEO Information

Read my SEO blogs.

Google Ecommerce Analytics Certification

Google Ecommerce Analytics - From Data to Decisions

What Ecommerce Reports can Google Analytics provide?

The new Google Ecommerce Analytics reports remove the mystery of the online shopping experience.

  1. Product List Performance Report – which online tools are working.
  2. Product Performance Report – which products are viewed, added to the shopping cart, and which products are purchased.
  3. Shopping Behaviour Report – displays how customers progress through your shopping cart.
  4. Checkout Behaviour Analysis Report – learn where you are losing customers during the checkout process.

Google Ecommerce Analytics - From Data to Decisions

Advanced Google Analytics Academy Certification

Google Analytics for Advanced

Advanced Google Analytics

Advanced Google Analytics Certification

I am thankful to renew my Advanced Google Analytics Certification every year. Keeping current with online trends begins (and typically ends) with Google. Google provides an in-depth certification program that challenges to adapt my SEO methods.

Every year I complete the advanced Google Analytics Certification program with three core values.

  1. I learn something new.
  2. I gain a deeper understanding.
  3. I have new opportunities for my clients.

2017 is a superb time for Google Ad Campaign

Google Analytics new measurement plans can make your Google Ads more effective. With new tracking codes that can connect you with returning customers. Or, reach out to customers on other networks.

Create Meaningful Google Ads Campaigns

  • Text Ads on Search Engine results.
  • Banner Ads on other websites.
  • Social Media Campaign.
  • Email Campaign.
  • Or, a mix of the above.

I can establish your core keywords to begin your Google Ad Campaign. Know which keywords are worth pursuing before running your Google Ads.

I find better keywords that generate more solid leads.

What is the best process for successful Conversion Rates?

The first step to a successful ad campaign is to set a business goal. Each ad campaign should have a simple action and outcome. For each website visitor, the goal may be different. For the same site visitor, the goal may change each time they visit the store.

I begin with the basic Google Ad formula.

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Business Goal = Action = Conversion

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Google Analytics Academy

Google Analytics Basic Award Asheville

Google Analytics for Beginners

Google Analytics Certification

Every year I renew my Google Analytics Certification because it is important to me to stay current. The internet landscape is always changing. Web trends come and go. Often, without anyone else noticing. But, I notice.

The Google Analytics That I See

There is an art to Google Analytics and a digital artist – I understand how to work with numbers to create art. I also know how to see patterns in numbers, to capture trends before they burn out. Every year I return to the Google Academy eager to refine and define my SEO, Google Analytics, and Google Ad talents.

Thre are three things that happen with every Google Academy course without fail:

  • I always learn something new.
  • I always complete the course with a deeper understanding of what is important to Google.
  • I always leave with new options for my clients.

[btn text=”Learn More about our Google Analytics Services” tcolor=#FFF thovercolor=#FFF link=”https://irishguy.us/tech-design/google-analytics/” target=”_self”]

PHOTOGRAPHY Sandy Mush

photographer Gary Crossey - Asheville NC

Photography by Gary Crossey - Peacock Sky
Peacock Sky Photography

The Big Sandy Mush mountains are deep in clouds. With the peacocks drying his features after a morning rain.

PHOTOGRAPHER: Gary Crossey
LOCATION: Big Sandy Mush, Leicester NC.
Photography by Gary Crossey - View of Big Sandy Mush Vallery

VIDEO Product Profile

Reach new customers with YouTube

 

Reach new customers with YouTube

NEW YouTube Channel

Irishguy Design Studio worked with Minuteman Signs to create the first in their collection of product videos. Each video is a short product demo. The YouTube video is embedded in the product description page on their website. In the first five months, the videos are averaging 30 monthly views.

Irishguy Design Studio shot and edited the video samples. And created a new YouTube channel for Minuteman Signs.

Heavy Gauge Flexible Signage

https://minutemansignsinc.com/product-category/posted-signs/vinyl-signs/heavy-gauge-flexible-vinyl/

Aluminum Signage

https://minutemansignsinc.com/product-category/posted-signs/aluminum-signs/

Semi-Rigid Poly Signage

https://minutemansignsinc.com/product-category/posted-signs/plastic-signs/

WEBSITE DESIGN Sellers Electric

Sellers Electric Website Design
Asheville Web Design

Asheville Business Website

  • Hero Slide Slider
  • Call to Action – Request Service Form.
  • Portfolio of Projects.
  • Recent projects populate on the homepage.
  • New Employee Online Form.
  • New Contractor Online Form.
  • Google My Business Listing.
  • Google Map Corrections.

 

 

WEBSITE DESIGN Asheville Massage

Web Design Sample - Asheville Spa

Asheville Website Design Banner

URL: Relax & Rejuvenate

Web Design Sample - Asheville Spa

Relax & Rejuvenate arrived with an out-of-date WordPress site. The theme was too old to update. And the WordPress installation had long expired (and failed all attempts to upgrade). We also streamlined the Hosting and Domain management. Transferring our clients to a Fast Forward Hosting account is essential to the website performance and security.

SEO Services / Design

Getting to know your customer’s customers is the most important aspect of creating a website.

  • Who is the end user?
  • Are they local?
  • Are they repeat customers?
  • What is their online experience?

Just a few of the questions. What we quickly discovered.

  • Local Repeat Customers had no need for the website.
  • Tourists relied on the site.
  • Google Maps had multiple lists.

Website Design Consideration

WordPress is a suitable platform for most everyone. With a carefully configured Theme. And optimized content.

Being user-friendly is the most important consideration for all websites.

For this site, we had reported that most all of the traffic and conversions are from people traveling. We knew it was important to provide a website that will load onto mobile devices quickly.

Providing the end user with a strong call to action – CALL US TO BOOK. Is the most important function. With Directions being the second action.

Website Booking System

Adding a booking system to your website is a HUGE deal. For the end-user, your customer. Visitors can book their appointment online at any time and from anywhere. For the website, we kept the booking system very simple. Most customers when asked said they liked the ability to pay online so that they could focus on their spa experience.

Google My Business & Google Maps

Google My Business Asheville SpaThere is no getting away from Google My Business. Google Map had populated the Asheville business in four different locations. At one point the only correct location was published as “Permanently closed.” We claimed all of the lose Google My Business listings. Tracked down all the different variations of the address that were online.

With the information on Google corrected. Fewer customers reported having difficulties locating the spa.

 

PHOTOGRAPHY Rule of Thirds

Photographer Gary Crossey

Photographer Gary Crossey52 Week Photo Challenge

WEEK ONE ASSIGNMENT

Story: Rule of Thirds

ASSIGNMENT: The rule of thirds is the first compositional rule most photographers learn, but most don’t know why they learn it. The rule of thirds is fantastic for telling a story. Tell a story using the rule of thirds.

PHOTO: The beginning of the year has begun with thick mountain fogs. Most of the animals are staying close to the house. The Rooster got my attention – then his buddies showed up.

 

PHOTOGRAPHY Cookie Cutter

I make handmade cookies. And, have quite a collection of candy/cookie making baking tools. Unlike, other kitchen tools, the cookie/candy tools are unique.

Each mold or cutter has a story. Or a special event that they play a role.

BANNER 5 Reasons

5 Reasons to see you Asheville Dental Care

5 Reasons to see you Asheville Dental Care

Asheville Postcard Design by IrishGuy Design Studio

BLOG: 5 Reasons to See Your Dentist

Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.

In the photo studio

Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept developed, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).

Photoshop Edits

What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).

Comic Strip

Illustration Meme Asheville

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Who doesn’t enjoy creating fun comic strip illustrations? 

Asheville Dental Care always has fresh ideas, and are interested in connecting with their patients. As their graphic designer and website developer, I get to immerse myself into their website content. And what is so fascinating, my idea of modern dentistry was completely off. Believe it, dentistry has evolved, and in many cases is now pain-free.

BLOG: ashevilledentalcare.com/i-brush-floss.

Logo Design Asheville Dental Care

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Asheville Illustration for Asheville Dental Care created by IRISHGUY Design Studio. Artist Gary Crossey.

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Illustration by Gary Crossey

Asheville Web Design Company

Web Design Sample Asheville Realtor

Web Design Sample Asheville Realtor

Yes, we can have your Sotheby’s International Realty website design approved .

The Premier website includes many realtor tools: 

  • MLS Search.
  • Neighborhood Search.
  • City Search.
  • Zip-code Search.
  • Featured properties.
  • Automatic property listing.
  • News Highlights on the homepage.
  • Sign up for Newsletter.

WEBSITE REDESIGN Interior Design

Asheville Website Redesign

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Asheville Website Redesign

URL greesonandfast.com

Greeson & Fast were ready for a website redesign. The theme selection was a basic Hero slideshow with a simple grid system layout. The client liked the user-friendly experience on their previous website design.

Accordion Navigation for Content

Using an accordion system to display content provides the right look for the website. The design objective – clean and fresh. The clients interior design work does speak for itself. In the Portfolio Session, there are no words; the entire page is a wall of beautiful photos. I strongly recommended keyword conscience content on the other pages. The design that we arrived at was to use an accordion navigation system. Search Engines can easily rank the page content – and the end user can request to see as much or as little of the written content.

Accordion Content WordPress Website

 

Asheville Website Redesign

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Asheville Web Design Sample
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WEB DESIGN Sweet Carolina Labradoodles

Web Design Sampel Dog Breeder

Minimalistic Website Design

Website Design – Striking the Right Balance.

The best web designers have the talent and experience to create the right balance between graphic design and technology. Website design technologies have come a long way. In the early 1980’s Edward Tufte said that informational design needs to be minimalism to be understood. Last year, web technology and design concepts caught up with visual communications century old standards and perceptions.

Today’s world engages with online content differently than before. We measure a person’s attention span in seconds. We rate 3-seconds to load a home page as slow. We know experienced online users reject extra content as meaningless and distracting. Web users know what they want.

Asheville Web Site Design

Web Site Features

  • Blog.
  • Online Payment.
  • Online Forms.
  • Slideshow.
  • Gallery.
  • Newsletter.
  • Countdown Clock.

Less-Is-More Focal Point.

For the Sweet Carolina Labradoodles (SCL) website design project – we began with the end user in mind. With the graphic design approach of Less-is-More. With any internet site, it is important not to overwhelm your audience. Creating a primary focal point is essential.

For Sweet Carolina Labradoodles the focus on the homepage is the dogs. Nothing more, and nothing less. The right amount of information is on the homepage. The audience is welcomed to the website and embraced with the strong brand colors for Sweet Carolina Labradoodle.

Sidebar Features

On the sidebar is the “Countdown Clock.” for the new arrivals of puppies. The sidebar also includes quick links to the bio pages and recent blog posts. The SCL website design holds true to essential elements of graphic design.

Establish your Brand

The logo and brand color are clearly stated and instantly understood. The Brand secured without distracting or overshadowing the doggie photos.

Layer Information

Successful modern web design can be highly intricate. For SCL the design involved a layered approach. Presenting information and functions to the end user as they needed them. For the first time visitor to the site, there are the large photos and links to each’s dog’s bio. There is more information available for someone research adopting a dog. As well as an adoption application for website visitors who wishes to begin the adoption process.

Have More Information Available

Have information to discover for users who wish to dig deeper.

As well as more details. Have functions for users who want to engage. When your audience needs to participate with you – make it easy.

For Sweet Carolina Labradoodles we made the online process seamless, cost-effective, and straightforward to complete.

Website Desgin
Continue reading “WEB DESIGN Sweet Carolina Labradoodles”

DOODLE ART Connections

Pen and Ink Design

Pen and Ink Design

Illustration by Gary Crossey

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Circle & Lines

I still don’t understand why my studio went without a scanner for any length of time. I am such a scanner fan. I love how I can capture different stages of a drawing. Often the steps toward the end images can create unusual patterns – that may not be as present in a later stage of the design process.

Digital Illustration

Repeating and position the copies in a circle motion. The overlapping design forms a large hexagon pattern.

By Gary Crossey

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Circle and lines by Gary Crossey Graphic DesignerPattern created by Graphic Designer Gary Crossey (Asheville).
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Hand Drawn Illustrations

Doodle art by Graphic designer Gary Crossey

Doodle Art – Ink Illustrations.

I always like drawing with ink. It was until discovering Aubrey Beardsley (1984) that I became a huge enthusiast. (2017) Many of my design inspirations still pull from Beardsley’s influence.The illustrations tend to work best for me when they have a resistance to color.

The starkness of the Black and White hand drawn illustrations always interests me. Hand-drawn ink illustrations reach into a moment. Long enough to create an interpretation. There are no redos. Each line is a commitment.

Doodle art by Graphic designer Gary Crossey

Hand Drawn Illustration - Ink

Read my MINDFUL DOODLES Publication

WEBSITE DESIGN Asheville Dental Care

Website Design Sample Asheville Dentist

Website Design Sample Asheville Dentist

URL: ashevilledentalcare.com

The logo design was the first of many project collaborations.

 

DESIGN Business Icons

Icon design interface

3D Icon Designs

Icon Design - Website

Icons for an Annual Report.

I began by modeling of the icons. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture.

I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.

I began the design process by modeling the icons in 3D. Once I had my 3D design together, I created the lighting system with silver and gold lights to heighten the metal texture. I did experiment will rotating the icons – though settled for a front on view with the 3D displayed as the depth to the icon.

With the expectation of the Interface Icon, the artwork was simple outlines then extruded to 3D.

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Icon – Disc

Software Division
Icon Design by IrishGuy

Icon – Eye

Icon Design Eye

Icon – Mouse

Icon design mouse
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Icon – Interface

For the interface icon, I extend the 3D style by including tall handles.
Icon design interface

Icon – Lightbulb

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Business Icons in Action

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Business Icon Designed by graphic designer Gary Crossey
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Graphic Design Sample - Icon Layout

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PHOTOGRAPHY Hand Study

Photography by Gary Crossey - Hand Study

Photography by Gary Crossey - Hand Study

The photography hand study was created using a scanner. The hand was positioned in the scanner and held still while capturing. During the process, the model had to hold her hand completely still. The process created a visual tension that I was after. I experimented with a similar process using a camera and sheet of glass – None of the pressure appeared when the hand was held for a few seconds as it did when held for a few minutes. The effect of the glass against the fingertips really reinforces that sense of pressure and force pushing down.  To the effect to almost remove the imprint of the fingerprint.

Photography Hand Study for CD Cover

Photography by Gary Crossey IrishGuy - Foot Study

CD Cover – Brave Hands

PHOTOGRAPHY Boy George

Boy George Photography by Gary Crossey (IrishGuy)

Boy George Photography by Gary Crossey (IrishGuy)

 

Boy George - Photographer Gary Crossey

Backstage with Boy George (Heaven – London).

Soundcheck

Photography by Gary Crossey

Tasty Tim Bash – London

Bunny & Boy George performing a David Bowie cover in Heaven nightclub (London).

Boy George

Photography by Gary Crossey - Boy George

Photographer Gary Crossey Boy George & Bunny

Fantastic photography assignment and night out in London.

The event was hosted by Tasty Tim at Heaven Nightclub (London).

Boy George performed to a private VIP party. The David Bowie cover was incredible.

The photos were published on London rags and social media websites.

 

 

 

DOODLE Phone Call

Doodle Art by Gary Crossey Phone call eary

Doodle Art Phone Call by Gary Crossey

Doodle Art inspired by a phone call from a friend. The beginning sketch (below) centers on the brightest, fullest sunflower (you have to imagine your own yellow). What makes doodle art interesting is that often the patterns created take on an element of math.

Doodle Art by Gary Crossey Phone call eary The Phone Call doodle echoes the number 6.

The design elements either double to 12 items or reduce to 3 design elements.

The design has six main sections, which content central design elements of six dots, three on either side. With 3 dots leading out of each division, to be greeted with a 3 stack column. Most (but not all) of the shell-fanning are groups of 12.

The final part of the math is to divide the largest of the echoed numbers 12, by the lowest echoed number 3. 12 / 3 = 4. Creates the format that the design reaches out to four panels, while also growing out of groups of four shell-fans that bands around the Sunflower.

PHOTOGRAPHY: Black Walnut Inn

Asheville Photography

Black Walnut Inn – Asheville NC

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The Black Walnut Inn Bed & Breakfast in downtown Asheville now have my photography on their website. Over the past year, I have worked with Black Walnut Inn to update their photography catalog.

The photography includes samples of the Bed & Breakfast

  • Bedroom photography.
  • Dining room photography
  • Photography of the the gardens.

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PHOTOGRAPHY New Pals

Photography by Gary Crossey

Photography By Gary Crossey - The New Pals 2016 (Chicken and Cat)
TITLE: The New Pals – Photography by Gary Crossey
The New Pals - Part 2 Photography by Gary Crossey

Pablo (chicken) and Timmy (cat) have become quite the new pals. Shortly after being born, Pablo was rejected from the nest. His small body submerged in a dirty puddle. The following days his body remained motionless. Baking under a red heat lamp. By day seven Pablo has gained the strength to stand.

Since then, Pablo has become an attractive addition to the farm. He has a large personality. Big talker. With a range of sounds for “Give me Food”, “The Water Dish is Empty – again!“, and “I want a cuddle”.

The-New-Pals-4---photography-by-Gary-Crossey-Asheville

The-New-Pals-5--photography-by-Gary-Crossey-Asheville

The-New-Pals-8--photography-by-Gary-Crossey-Ashevillephotogaphy-by-gary-crossey-cat-timmy

LOCATION: Soapbox Farm – Asheville NC.

 

 

SET DESIGN: Rose Garden

Design by Gary Crossey

Design by Gary Crossey

Theater Set Design for Alice

row_of_trees_thether_set_design.jpg

Photography for the scene

I began building the scene from photography. Even though I am a whiz with Photography many of photos do not get greatly altered for my projects.  In most cases I shot what I am after – and do simple touch up and adjustments with Photoshop.
photography_by_gary_crossey_asheville_production_alice.jpg

Tree Truck Photography

The nail photography was shot by Brian Jones – and worked perfectly.

nails_brian_jones.jpg

The base of the trees from created from photography I shot of carpet patterns in Vegas.

Pattern_from_vegas_carpet.jpg

BRANDING: Small Business Package

Branding Small Business Asheville

Asheville Business Card Design

Asheville Business Card Design by Gary CrosseyAsheville Business Card Design can mean one of two things. A business card that is designed without a brand.

The Hands on Health Asheville Branding Project included a range of graphic design services. I worked with the Asheville startup to develop a strong logo design package.

Due to the nature of the business model – and the over saturation in the Asheville market. It was important to create a design that was different – while still having a local appeal.

Branding Development and Logo Design. 

Doing the graphic design for the business card samples had many firm visual guidelines that were easy to follow and adopt a strong visual design.

I have said it before – creating a business card is often the first that your graphic designer can test the guidelines of your Branding Package.

Asheville Branding, Logo Design, and Business Card

 

Improve your Asheville Business

Asheville is very much a word-of-mouth small town. You are as likely to run into more people are the local grocery store, than at a nightclub. The upside to this is that Asheville grocery stores are quite common and happening places. Often with free internet and awesome coffee.

Due to the clients word-of-mouth appeal, I created the appointment card on the back of the business card – making it easy to secure follow-up appointments.

The client said that the scheduling feature was a great success – often while buying groceries.

Other Graphic Design Projects

  • Logo Design.
  • Outdoor Signage.

asheville-graphic-design-signage
Outdoor Signage

Website Design and Development Projects

Other aspects of the project included website repair and custom programming for the company website.

The company website was on a limited service hosting plan. While the templates were complicated and limiting – I was able to rewrite most of the code to transfer the website interface over to the brand palette.

Sure, the entire process took many hours of coding (way too many hours). But, you know I love to overwrite code – there is nothing better that I like to do. I am quite a master at CSS and figuring out how to best control any website element.

Rewriting the template to reflect the new company brand colors for my client was an awesome power of CSS. I don’t often get to show off my CSS programming skills. That all changed with this project – to be honest – I took a good guess on most of the CSS coding.

For more information on creating custom website solutions for your business or personal website.

PHOTOGRAPHY: July 4th

Photography July 4th

July 4th, 2015.

Photo of Melissa Rebholz – chef and farm manager for Rural Resources. Picture of Melissa while watching fireworks from the top of a mountain in Tennessee.

Then there is this photo that captures the mood of the night. From darkness comes light, and with cheer comes joy.

GRAPHIC DESIGN: Yellow Pages Ad

Print ad design by Gary Crossey IrishGuy Graphic Design Asheville

The fun part about designing a Yellow Pages Ad is the color. Black and yellow. Sure there is an entire range of yellows that you can use until that yellow become black. Often, yellow pages ad feel more like a school assignment from “Principles of Design” class. The only difference, Principles of Design is the study of black and white.

Yes, some businesses use yellow pages ads. Some firms even generate business from yellow pages ads. It is always good to at least test your target market out. Perhaps there is an opening for an older demographic to your market share. Reach them with a well designed yellow pages ad.

Asheville Yellow Pages Ad

Creating contrast is key to standing out. And don’t over do it. Clean and straightforward. For the yellow pages ad I choice to highlight the phone number and availability. With the location visually following behind.

For this yellow pages ad I choice to simplify the logo – by leaving the icon off. With the health icon for artwork and the list of services. Along with licensing and insurance tagline.  IN the space of a business card. Something had to go to provide some breathing room. While including the message the client want to confer.

IrishGuy Asheville Website & Development provided the online services for this ad campaign. The online campaign worked alongside the print and marketing campaign.

The yellow pages ads were as used in low-cost local marketing. The ads printed well in black and white – and showcased the local small business. The yellow pages ads were part of a much larger branding project.

Yellow Pages Ad Graphic Designer Gary Crossey
Graphic Designer Gary Crossey

PACKAGE DESIGN: CD Cover

Graphic Design Cd Cover

Mock-Up- CD Cover

Graphic Design Cd Cover

 

Photography by Gary Crossey
Package Design by Gary Crossey

Who Shot the Go-Go Dancer?

Sure, some CD cover designs are  easy to do. While other require time to develop. Who Shot The Go-Go Dancer series combined:

  • Well drafted vector graphics.
  • Hand drawn doodles.
  • Analog and digital photography.

DESIGN: Presentation

Wallpaper Design by Gary Crossey

Awards Presentation Graphics

asheville_graphics_presentation_0007_Layer 2

Asheville Awards Presentation Graphics created by Gary Crossey of IrishGuy Graphic Design.

The journey with the Asheville Chamber of Commerce and the MEA began by setting up the Manufactured in Western North Carolina – where creativity and technology meet Innovative Solutions stamp. The graphic combines the Asheville Chamber of Commerce mountain icon with technology pixels. Working on the Branding team for Manufactured in Western North Carolina was an impressive project – bringing pixels to the Western North Carolina mountains.

asheville_graphics_presentation_0006_Layer 3

We created all aspects of the graphics for the Asheville Chamber of Commerce award presentation.

Background Artwork

Beginning with my photography – I select a series of business buildings for the background artwork. Using Photoshop, I removed undesired elements from the photography – cleaning windows, deleting objects from the windows, mirroring the image, and coloring to red. The live version of the background artwork had graphical animations that ran the length of the building to the center.

Wallpaper Design by Gary Crossey

Award Presentation

The Award Presentation was delivered using Director. The Award Presentation include integrated animations, video, infographics, all to a 154 step program.

Yes, this show had 154 show calls – this was more than a slideshow.

Background Animation

The 3D background animation had 5 interactive layers.

Infographic: Red Hoops

Infographic - Asheville Businesses

Full View of Red Hoops

I designed the Red Hoop images for a manufacturing awards event. Included on this page are 4 or the 30 images created.

The cropped images express the close relationships that parts of the manufacturing community overlap and rely upon. The Full View of Red Hoops represents that local Asheville manufacturing community. Toward the center of the infographic - the overlapping is dense. The relationships are more engaged. The engagement level reduces as you move to the edges of the infographic.

Infographic for Asheville Award Presentation

RED Hoops series of infographics installation.
EVENT: Asheville Chamber of Commerce Award Presentation.

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DIRECT MAIL POSTCARDS Crowne Plaza

Direct Mail Postcard Design for Crowne Plaza Hotel

Direct Mail Postcard Design for Crowne Plaza Hotel

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Crowne Plaza Postcards

I created a series of directional postcards for Crowne Plaza – Atlanta. The cards for printed and given to customers who were interested in particular Atlanta attractions. The postcards were a welcomed tool for the hotel concierge and the Crowne Plaza customers.

Map Making

Not everyone can make a map. And, even fewer people can write clear directions. I did both for this projects.

Are the directions correct? The instructions are all right. I walked every one of them to be sure.
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Direct Mail Postcard Design Sample

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Direct Mail Postcard Design

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The Importance of Research

As a designer doing your research is always key to a successful project. The directions that were provided by the client had been pulled from the internet and were mostly incorrect. I always check the information submitted to ensure that I am creating the result that my customer needs. What’s the point in creating a directional postcard that is wrong?

I walked all the routes. Drunk coffee and discovered the most enjoyable path. I then wrote directions and created the maps for each route.

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Direct mail sample for Crowne Hotel

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Direct Mail Postcard Design

GRAPHIC DESIGN: HEville

VIDEO ANIMATION

HEville Launch

I used tiny dots to create the graphics for the HEville launch. Each dot represented each member of the HEville network. During the launch party, the animations were protected. With the cycle coming to rest on the male silhouette. The same color palette was carried into the event.

 

 

 

Banner Ads

HEville_Banner_SignUp

Store Banner Ad

\"shop-ad\"

Online Sign-Up Banner

\"HEvilleSignUp\"

Launch Graphics

HEville-Banner-

BANNER ADS created for Launch of the HEville Social Networking Web Site.

 

Sentences on Conceptual Art

Asheville Discussion - Conceptual Art

Sentences on Conceptual Art (1968) – Sol LeWitt

Asheville Discussion - Conceptual Art

The Asheville Art Museum discussion board Sentences on Conceptual Art. The Sol LeWitt article published in the Art-Language in 1969.

Sol LeWitt as the master, conceptualized works. Apprentices created many of his works. By following his instructions from preliminary sketches.

GRAPHIC DESIGN: CD Cover Design

CD Cover Design

Pour Myself a Cup of Ambition

LINK TO PLAYLIST – FOLLOW the Playlist for future updates.

CD Cover Design
CD Cover Design

Tech Choices

CD Cover Design created for a CoffeeTime Project. Now, back by popular request. With an updated Spotify playlist of 45 coffee related sounds. The CD cover is Low-Res webcam photography. The artwork images are tiny. I created the checkerboard design on the front because the photos couldn’t get much bigger without becoming entirely pixelated. There was something satisfying about working within the limitations of digital art.

Artwork Choices

The low-res quality of the image had personal appeal. Being blind in one eye, I connected. Tech was able to express my view of the world. The portrait of myself captures my visual field. With the dominant eye visible while the other not. The portrait photography mirrors from a prior painting with the same composition.

Pour Myself a Cup of Ambition

Created while at design school – engaging my future as a visual artist – with one eye.

Package Design – CD Cover

Pour yourself a Cup of Ambition 

The coffee inspired CD release. First created in 2001 with  coffee related songs. I designed the CD cover and arranged the music – each CD came with a small bag of coffee (enough to make one pot).

Fast Forward to 2015 – and Pour yourself a cup of ambition is now a Spotify playlist. Brew some coffee and enjoy.

SET DESIGN: Cheshire Cat

Stage design by Gary Crossey

Cheshire Cat

Stage design by Gary Crossey

There was something about this scene that was so, important to get right. The entire scene runs for near seven minutes during which time the green screen cat interacts with the live dancers. I loved how the cat running across the screen looked – that was super fun to make.

 

The green screen life action of the appearing and disappearing cat was timed to the ballet performance.

The cat was first shot on green screen. From our storyboard, all the scenes were shot. The laughter mouth footage – was shot with the dancer moving their head forward and back. During a life performance, the actions would have been perfect. However, for the final scene of having a large mouth – laughing and floating around the stage – meant the dancer’s head should have been still – so I could add a mask and reveal what I wanted. With the mouth movement – and the dancer out of town until the day before opening night. I turned to Adobe After Effects.

Using the tracing features in After Effects, I was able to track the inside of the dancers mouth – I think I track a tooth! After placing a keyframe in every frame, I then centered all the frames – which resulted in freezing the dancers head motion.

Before applying the mouth-shaped mask, it was almost impossible to watch the mouth footage. Once the mask was in place – and all the edges were cleaned up, and the magic dust was applied -the footage worked great.

Building The Scene

The background had to hold video footage and have the ability to act as a 3D scene. Nothing in the scene was shot together. I created the forest scene from more than 350 of my photographs. The bark on the trees was completely resurfaced with bark from another tree. Plants were cropped, resized, and arranged to create the entire scene. It was a beautiful experience of starting from a blank screen and collection of my photos – and start building a scene.

Stage design by Gary Crossey

 

 

 

 

 

VIDEO EDITING: Asheville DJ

Asheville Motion Graphics

My design work began in the nightclubs of Atlanta. Back then I created frame-by-frame animations. Now, I pull in the strong arms of Adobe After Effects to create my motion graphics. Using After Effects to create tempo-synchronized graphics. The background patterns were created in Adobe Illustrator for the website and incorporated into the piece installation.

Motion Graphics created for Asheville DJ iGuy. The video piece was integrated into a one-page website design. The visual were also used with projectors for special Asheville party event.

Asheville Motion Graphics for DJ iGuy

Motion Graphic Sample

The motion graphic effect created for the video.

Animated GIF

ADERTISING: Business Print Ad

Print Ad - Asheville

Small Business Print Ad

Non-profit Print Ad for Asheville Manufacturers Executive Association (MEA). The graphic design for the print ad is quite simple with an extended members list. The slight slope of the membership list does give the graphic design just enough to set the ad apart from the rest of the publications.

Asheville Print Advertising

ARTWORK: Asheville Building

Asheville Flatiron Building

I am a big fan of the Asheville Flatiron building. The buildings placement in downtown Asheville creates a strong presence.

Illustration - Asheville Flatiron Building

I drew the Asheville Flatiron Building illustration for a retail website. I created the graphic in vector, making the images fully scalable.

Graphic posted on the Native Ireland Website, Print Ads, and Publications.

Flatiron Building Asheville Illustration by Gary Crossey

POSTER DESIGN: Adobe User Group

Poster Design

Poster Design

Poster Design created for the Asheville Adobe User Group. The user group was a creative resource for local graphic designs, photographers, videographers, visual artists, web designers, teachers, and people interested in creating visual arts.

The poster features the cables connecting to the back of the head – similar to how the User Group were connecting with one another.

BRANDING: What Makes a Brand?

What is Branding?Personal preference identifies that people relate to a brand name that they understand. People are attracted to meaningful and memorable brands.

what_is_a_brandWhat make a Brand?

A brand needs to be Memorable, Pronounceable, and Spellable.

Memorable.

The core of a great company, organization or group is creating a name that people can easily recall.

Pronounceable.

Most people appreciate when they can say the company name. Or, you can opt out to be another one of those establishments that its customer base refers to as “that place near the Post Office” or “Oh no, the other place.”

Spellable.

Yes, it is true – everyone is on “The Google”. With the help of Google auto-type, our typos are significantly reduced. But, what happens when you can’t recall the first letter? It’s one of those unpronounceable names.

  • Sounds like?
  • It might be foreign.
  • It could be made up.

Make reaching your Target Market easy

Make brand accessible to your target market. Help your customers find you by having a name that is easy to recall, pronounce, and spell.

When a person is unable to remember how to pronounce or spell your Brand – the person is left searching online for your service. An action that promotes your competition.

DOODLE ART Peacock 8

Doodle drawn by Gary Crossey

The hand drawn doodles take on a life of their own. The patterns are often as unexpected as the stories that unfold.

Art by Gary Crossey
Peacock 8 by Gary Crossey – Click image to enlarge.

 

Doodle work inspired by our pet Peacocks.

Doodle art by Gary Crossey

Photography by Gary Crossey - Peacock
Photography by Gary Crossey

Doodle Art Revese

Graphic Design with Doodle Art IrishGuy Grpahic Design

DESIGN Three Little Pigs

Graphic Design Work by Gary Crossey
WATCH: The Three Little Pigs

The opening of Cheap Joes Art Supplies in Asheville has inspired me to get back to basics. My basics consist of two design tools.

  1. The power of doodles.
  2. The captivation of photography.

I created the design work for The Three Little Pigs for a Digital Storytelling Class. Not to waste a good doodle, I looked in my collection for a background image. Then quickly set about making my paper-cut-out house and a black sharpie.

Project Objective

The objective of the project is to demonstrate how easy and fast Adobe Slate is to publish content. The Three Little Pigs took an hour to create the scenes, edit the photos, and have published online.

WATCH: The Three Little Pigs

BLOG: Color Trends 2016

Artwork by Gary Crossey

REVIEW: 2016 Pantone Color Selection

Every year, I look forward to the Pantone Color predictions. And, if colors are anything to go by - 2016 is about going back to basics. The design craze is clean and precise. Pure color has returned to mainstream culture.

Do color trends reflect modern society?

The selection of the top ten color predictions for 2016 is not random. The selection is a sincere reflection of our modern society. Most people do not notice color trends. The consumer dollar depends upon its success.

People who work with color - do so with meaning and intent. I have spent hundreds of hours processing color photography. I have trained my eye for Color Correction. And training my brain with Color Theory. And creating artwork with an in-depth knowledge of color limitation for print and the web. For people like me, color is much more than a general interest.

A bold statement with muted colors 

Muted Pink and Boy are the core color values for 2016. Normally, the core color value is only one color. For the first time, Pantone included two core colors. The muted pink and boy is a strong statement in the role of equality. In 2016, the role of men and women in society has changed. Core values are different. A redefining of the gender role has happened. And here we are, the muted pink and blue - one no louder than the other - on an equal playing field. A bold statement with muted colors.

Artwork by Gary Crossey

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What is important about the color selection? 

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COLOR - Back to Basics

Red-Yellow-Blue

The Red-Yellow-Blue (RYB) combination is perhaps the most meaningful. Red-Yellow-Blue combination make-up the primary colors for creating all other colors. Pantone showcases not the primary colors of Red, Yellow, and Blue. The message here is to get creative. Experiment with the primary colors - see what happens.

BattleShip Gray

Pantone reinforces its message to be creative and experiment with the Battleship Gray choice. The color that materializes when you mix too much Red-Yellow-Blue together. Pantone makes you fail a success.

Yes, too much pigment is a top trending color. There is no losing for experimenting with color in 2016.

Download 2016 Color Trend Swatches

Download the 2016 Color Trend color swatches for free from Adobe Color.

Click on the links: 

Ben creates artwork with Spring 2016 Pantone Color Selection.

http://create.adobe.com/2016/2/24/best_of_behance_ben_the_illustrator.html

PHOTOGRAPHY: Tonya Abernathy

Photography by Gary Crossey

Photographing Tonya Abernathy lead singer of The Robustos was always great fun. We worked on the red series using red lighting a low quality digital camera to create a low density image that I was after. The lighting effect did create visual artifacts that were later corrected in Photoshop.

CD insert design by Gary Crossey

Head shot by Asheville photographer Gary Crossey

The Robustos

Tonya has a great voice – that you can listen to right here! Enjoy.

PHOTO RESTORATION: Historical

Asheville Photo Restoration

Photo Restoration Services

Restoring your historical heirloom photos from water damage, mold damage, and even torn or ripped photos. Have your old family photos restored to their former glory. Here are a few examples of photographs that we restored for an Historical Jewish Website.

photo_restoration_remove_damage

PHOTO: Mold and tore damage.

Historic Photo Restoration by Gary Crossey Asheville

PHOTO: Heavy mold and marker damage.

Photo restore by Gary Crossey

PHOTO: Missing part of face with heavy mold damage.

Photo restore by Asheville IrishGuy

PHOTO: Metal strains, missing spots and visual damage around mouth.

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restoration_photo

PHOTO: Water spots and fold removed from photo.

Photo restoration of historical Jewish Photo

PHOTO: Large fold removed, water and mold damage removed. Missing spots restored.

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Photo Restoration Experts

We can scan and restore your photos from any format, printed photograph, 35mm negatives, slides, and large format transparencies.

Photo Restoration Services

  • Color Correction.
  • Light Balance for unexposed photo.
  • Restore faded photography.
  • Restore damaged or torn photography.
  • Remove fold lines from photos.
  • Restore from fire, water, and mold damage.

High-Resolution Photography

All final photos are high-resolution photography for the highest quality printing.

OVERVIEW Yoko Ono

Artist Review Yoko Ono

Artist Review Yoko Ono

Video Sample

  • Michael Snow – Wavelength
  • Robert Smithson
  • Joan Joans
  • Bruce Nauman

Michael Snow

TITLE: Wavelength

A summation of my nervous system, religious inklings and aesthetic ideas” Michael Snow

In the first scene, a woman in a fur coat enters the room accompanied by two men carrying a bookshelf or cabinet. The woman instructs the men where to place this piece of furniture and they all leave. Later, the same woman returns with a female friend, they drink the beverages they brought and listen to “Strawberry Fields Forever” on the radio. Long after they leave, what sounds like breaking glass is heard. At this point, a man (played by filmmaker Hollis Frampton) enters and inexplicably collapses on the floor. Later, the woman in the fur coat reappears and makes a phone call, speaking, with strange calm, about the dead man in her apartment whom she has never seen before.

In the end, one can hear what sound like police sirens, but could just as well be a part of the musical score, a distinct piece of minimalist music that pairs tones at random. These tones shift in frequency (and in “wavelength“) as the camera analyzes the space of the anonymous apartment. What begins as a view of the full apartment zooms (the zoom is not precisely continuous as the camera does change angle slightly, noticeably near the very end) and changes focus slowly across the forty-five minutes, only to stop and come into perfect focus on a photograph of the sea on the wall.

Robert Smithson

TITLE: Spiral Jetty

 

“The earth’s history seems at times like a story recorded in a book each page of which is torn into small pieces. Many of the pages and some of the pieces of each page are missing” – Robert Smithson

Nancy Holt and Robert Smithson

TITLE: Swamp

“it deals with limitations of perception through the camera eye as Bob and I struggled through a muddy New Jersey swamp. Verbal direction cannot easily be followed as the reeds crash against the camera lens blocking vision and forming continuously shifting patterns, confusion ensues.” Smithson said.

“it’s about deliberate obstructions or calculated aimlessness”.

This was attained by having Holt walk through the swamp while simultaneously filming, only seeing where she was walking by looking through the lens of her Bolex camera as Smithson gave her verbal instructions which he recorded as he spoke them.

Joan Jonas

Left side Right side
Jonas translates her performance strategies to video, applying the inherent properties of the medium to her investigations of the self and the body.
Jonas performs in a direct, one-on-one confrontation with the viewer, using the immediacy and intimacy of video as conceptual constructs. Exploring video as both a mirror and a masking device, and using her body as an art object, she undertakes an examination of self and identity, subjectivity and objectivity.
Creating a series of inversions, she splits her image, splits the video screen, and splits her identification within the video space, playing with the spatial ambiguity of non-reversed images (video) and reversed images (mirrors). Though Jonas’ approach is formalist and reductive, her performance reveals an ironic theatricality. Illustrating the phenomenology of video as a mirror, Left Side Right Side is a classic of early performance-based, conceptual video.

Bruce Nauman

Art Make Up
In each of these four related films, the artist applies a successive layer of colored makeup (white, pink, green, and finally black) to his face and upper torso. While he masks himself literally, the title implies that in so doing he also creates himself, “makes himself up.”
Initially, the films were intended to be projected simultaneously on four walls of a room. Although this form of installation was never realized for this piece, Nauman employed the method for subsequent film and video installations.
QUOTE Source: www.eai.org/title.htm?id=605

TITLE: Bottoms

TITLE: Cut Piece

TITLE: Match

TITLE: Film No 5 Smile 1968

TITLE: Rape 1969

TITLE: Fly 1970

TITLE: Freedom

TITLE: Erection 1971

TITLE: Sky TV 1966

Arnold Schonberg

Atonal Music Explained

Anton Webern

Alban Berg

Yoko Ono

TITLE: Yang Yang

TITLE: Two Virgins

TITLE: In Bed

Takahiko Limura

Yoji Kuri

TITLE: Love

Hiroshi Teshigahara

TITLE: Woman in the Dunes

GRAPHIC DESIGN Infographic

Graphic Design Poster Design

Asheville Graphic Design studio produced the Creativity Infographic. The graphic design was for Superduper Team Professional Adult Computer Training.

Asheville Graphi Design Infographic Example

Graphic Design Poster Design

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Infographic Graphic Design

 

ANIMATION: Set Design

Animation time sheet for Asheville Ballet of ALICE

ALICE: Hall of Tears scene from the ballet created by Asheville Dance Company Terpsicorps.

GARY: It is hard to know where I began when creating Hall of Tears scene. There are layers and layers of video footage, frame-by-frame animation, green screen, and special effects. All of which came together to create this awesome stage design.

PLOT: This is the scene where Alice has gotten really large, and is crying. The water is from her tears. For this scene of the ballet. Alice was shot against a green screen – in this case we also had the dancer hold a green screen in front of her (as I just needed her hands and head).

On stage during the live performance – two dancer (tear drops) appear from a slit in the center of the screen.  The video projection repeats on a loop.

Animation Tears

Homemade Special Effects

When creating the water effects for the scene – I wanted the water to appear natural. I wanted a flow, spread, unevenness. All the characteristic of water. What I didn’t want to do – was simply turn to a 3D model to created water. Sure in certain scenes, and for certain effects it was great to turn to CGI to create the effect. However, for a modern ballet in Asheville – the digital media needed to be less polished and refined – the visual installation had its part to play as the backdrop.

Water Reflection

Animated GIF - Rain FallingWater-Reflectations-SHORT-001


Water Highlight – shot with a small hand-held digital camera

Creating Water Effect from rain
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water_flowing_animation
Water Splash Animed GIF

Created by Gary Crossey

Website Design for Devices

Website Design for Smartphones by Gary Crossey Asheville

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You can no longer think about website design with considering website design for smartphone users. The adoption rate of people accessing website content via their smartphones is HUGE!

Website Design for SmartPhone Users

The one thing people like better than their smartphone has something to do on with their smartphone. There is no denying it Smartphone users are accessing web content, at an alarming rate.

What are the SEO reporting?

During recently web site traffic reports for my clients. Most of the popular sites are reporting smartphone access rates to be between 53% – 65%. With online trends indicating an increased spending rate with Smartphone users.

How the same site content loads on different devices?

With so many different devices on the market. And people using a broad range of various devices to access the web – it may surprise you what your website experience for each user.

The primary objective for Asheville Super Duper Team Computer Training website design was to be user-friendly. The interface and navigation system needed to run successfully on all devices. The core principles of the Super Duper Team Computer Training is to teach people how to improve their skills with computers.

When considering website design for smartphone users you can quickly see even with the different iPhone models how the content loads differently.

Asheville Website Design Example on iPad Users

The same website content accessed via an iPad provides the user with a different layout – and choices. Both in landscape and portrait view the site content is loading in four columns – similar to the experience of someone accessing the web content via a laptop or desktop computer.

On a computer display, the navigation section spreads across the top of the page. On the smartphone, the navigational buttons stack on top of one another.

The iPad and iPad mini website content load the same on both devices.

The website loads slightly differently on the Blackberry device. In portrait mode, the layout exposes a small amount of the first website publication.

The Google Galaxy Nexus appears to load more of the first post than an of the other smartphones. Both the iPad and Computer load the website content in four column, infinite scrolling homepage.

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WEBSITE DESIGN for SmartPhone Users

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Website Design for Smartphone Users

 

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REVIEW: Infrastructure, Culture, and Process

How to develop a happy teamRecent research shows that 70% of people are unhappy at work. With being “too busy” as the number one reason for their lack of personal fulfillment. People are too busy being busy. Sure, the workplace has changed. The tools are different. The expectations are not the same.

Today’s successful business needs three working components:

  1. Infrastructure.
  2. Culture.
  3. Process.

The components are simple enough in concept. However, in the real business the practice can be a different matter.

What is work?

The first step to building a strong infrastructure is understanding what you and your team do.

Here are a few questions that will help begin building that foundation.

What does work mean to you?

  • How do you work?
  • What tools do you use?
  • Where do you work?

What does work mean to your employee?

  • How do your employees work?
  • What tools do your employees use?
  • Where do your employees work?

RSA Review Series by Gary Crossey.

BANNER ADS: Advertising

Banner Ad created by IrishGuy Graphic Design Asheville

Banner Ads

Reach your target market using website banner ads. Yes – someone has to design all those website banner ads. Here is a small collection of website marketing ads that I have created for Asheville Tech Community College, OurVoice, and Heville Social Network.

Graphic Design created for Asheville AB Tech Classes

Banner ads for online class

Graphic Design created for OurVoice Asheville

Some website banners work well by being simple, clean, and easy to understand.

event-date

Ads for Heville Social Networking Websites

The Heville Social Networking website ran ads on various websites. Depending on the website that Heville ran their banner ad designs – they wanted either still or animated banner ads. These three banner ads are examples of some of the still ads created for Heville.

heville-ads-page_01

heville-ads-page_02

Sign up for Membership Ads

heville_banner_signup

Ads to announce

Announcing the launch of a new social networking website .ontheway

_HomePage-Banner-Lark-Books

betterday

asheville-tech-training-learning-new-computer-skills

asheville_seo_solutions_irishguy

FA_0408

About Ad_Newsletter

BANNER-NewDomainNameBasicWebPackage  
BANNER-NewDomainNameSM

Banner Ad by Asheville Gary Crossey for IrishGuy Banner ad by Gary Crossey Asheville IrishGuy

ADOBE AWARD: App Design

Adobe Award for App Design

WOW - Even for me, that was a difficult class. I am glad that I have the experience of advanced programming During the Adobe App Design class I utilized by knowledge of  PHP, HTML, CSS, and ActionScript.

Asheville Adobe App Design Award

Adobe Award for App Design

ANIMATION: Without Art

Longer Version

“How Extraordinary! I thought they would care for nothing but your art”

The opening animated text sequence is a line wonderful line from The Picture of Dorian Gray. Oscar Wilde has always inspired me. I was in my early teens when I read The Complete Works of Oscar Wilde (for the first time). Alongside the three books written by Lord Alfred Douglas. It seemed fitting to incorporate Oscar Wilde into my first public collaboration.

silk

Frame-by-Frame Animation

Frame-by-frame animation created by Gary Crossey

Most of the content for the installation was frame-by-frame animation. Using 29 frame per second – I created a still images in Photoshop. One image for each frame.

Frame-by-frame animation created by Gary Crosesy

THE MATH:

29 frames = 1 Second
1740 frames = 1 Minute
Installation 45 minutes = 78300 frames.

This animation project taught me two very precise things about myself.

  1. I am very fast with Photoshop.
  2. I am very patient.

The frame-by-frame animation took hundreds of hours to create. For most scenes I had at least seven active layers in Photoshop. Each layer controlling the frame-by frame animation for one element. Providing me control over seven elements to animate for each frame.

Dancing Figures

The nude dancing figures was my artistic expression to how I was feeling. This was my first BIG installation – I did feel somewhat exposed. The opening still lady-figure was my state of artistic focus to command inspiration from feeling exposed.

The dancing figures began as pencil sketches. I then photographed the sketches. And refined the sketches with Adobe Illustrator. I completely lost count how many female figures I sketched, certainly enough for the chorus line animation that they became part of.  

Special Text Effect

The frame-by-frame animation white and orange text effect are extracts from my of Essay of Aubrey Beardsley. Beardsley defined the art of graphic design and print making. While Beardsley provocative nature of penmanship was even disliked by Oscar Wilde. Beardsley unique ink and pen images are the visual definition and origin of graphic design. 

Patterned his Style”.

Beginning my public statement to accept the fear of being exposed. And to trust my artists expression to create. The frame-by-frame animation text sequence begins the dialog. 

CREDITS:
Photography – Bart Peeters.
Motion Graphics, Animation, and Typesetting – Gary Crossey.

BRANDING: Ballet

Create Branding for Special Event

Branding Asheville Ballet Season

Video Editing Project Asheville - By Gary Crossey for Irishguy.

Poster Design and Branding:  solely by Brian Jones.

Video Project for Asheville Ballet

 

VIDEO PRODUCTION

Video Editing projects are such fun when you have creative footage to work with. For Terpsicorps – Asheville Ballet promotional video there was so much beautiful footage that I could have used.

The art of video editing is knowing which shots will tell the story best. I had great fun getting to film dancers. Capturing the dancer’s motion and creativity. And then bringing all of those series of images to the video editing part – filtering and combining the storyline.

Due to the marketing masterminding of Brian Jones (Branding Creator for ALICE) the promotional video for The Mad Hatters Ball was a huge success.

The video was both showcased on local TV news and public access TV. Published by Mountain Xpress newspaper. And featured as bonus footage during the online interview with Asheville Citizen-Times – and that was just for the preview.

Video Promotion Script

Heather (the creator/visual direction of Alice and director of Terpsicorps) – “I had definite ideas in my head of what I wanted to see come to life, and I sat down and wrote out a bunch of storyboards and pictures and things that I wanted. Having absolutely no idea whether any that was possible. I guess all that comes down to see what happens and meeting these people who can make it happen”.

Craig (Advanced tech, camera work, creative continuity )– “Bringing all these assets together is a gargantuan task requiring a lot of organization and production. Alice is a very complex project. We’re are going to be utilizing no less than four video projectors and six screens”.

Gary (Digital Media Artist, Animator, and Special Effects)  – “Some of the approaches that we’ve adopted is to use live footage shot in the Asheville area. And then apply different special effects and animation techniques. Using Adobe Flash, Adobe After Effects, and Adobe Premiere to create the content that we need for the show. Alice is a prime example of where all of our skills come together to create a beautiful project”.

More Information

POSTER DESIGN: Modern

Poster Design by Asheville IrishGuy Design Studio

Poster Design by Asheville IrishGuy Design Studio

BRANDING: Create Signage.

RETRO POSTER DESIGN.
Posters have a history of connecting people. Unlike other forms of graphic design. Posters have a directness, accessibility, and simplicity.

Finding the Graphic Design Focus

When I design, I have first to discover a focus. For the Honor Night poster. I wanted the graphic design and typography to communicate something about me the designer, as well as reach everyone. I wanted to create a meaningful reference to what school had meant to me.

This retro poster design wasn’t for any Honors Night; this was my own Honors Night. For me, the poster had to reflect my school experience.

Retro Poster Design by Gary Crossey

At school, I enrolled in every art history class that was available. It was the Dada art (or anti-art) movement that resonated with me the most.

Unlike prior art movements. Dada was more a mindset than a single art style. The Dada artists dedication to questioning everything about artistic expression resounded with a creative approach. The Dada movement did borrow their visual and technical vocabulary from Futurists. Especially those contributions to visual communication and advertising.

Dada made the poster the central tool for introducing new and bold graphic design aesthetic. The Dadaists, like the Futurists, had a typographical revolution. With the typeface being the medium. The Dada artist isolated the observed values of a typeface. While providing an independent meaning to the shape of the letters that was different from the transmitted textual meaning.

The typographical revolution brought about an innovative use of typography. Where the artist questions every adjust of the design. From adjustments to the kerning (space between characters). To the use of negative white space. Allowing the layout to flow vertically, horizontally, and diagonally.

The Dada art movement enriched creative libration to the collective arts. Impacting painting, collage, sculpture, poetry, performance, photography, and graphic design. The collective spirit of Dadaism parallels directly with my creativity as a multimedia artist.

Drawing Creative Inspiration for Retro Poster Design

The most recognizable designs from the Dada era is that of the cover design for Veshch (Object). 1922 Berlin anti-government booklet. Veshch introduced using an array of different typefaces and printing on colored paper to liven up the design.

100 years later.  The retro poster design remains distinctive and modern. The design aim is to break the reader free of the traditional concept of typography.

Today the reader is now expected to explore the shape and form of text. Without having to decipher the meaning of the content. Every major brand depends on reader recognize. With shape being the first value a reader will know. Follow by color, and third the text.

For more info on the Dada Art Movement.

CD COVER: Graphic Design Sample

CD Cover Design - Asheville NC

CD Cover Design for Asheville Cookie La Rue

CD Cover Design. Sure it has been awhile since anyone has requested a CD cover . But, back in the day, CD’s artwork requests were quite popular. At that time, everyone wanted a CD, everyone had a CD, some people even wear CD’s as clothing accessories.

While the CD cover never did reach the same artistic  heights as the LP cover. The  CD was the last step before switching our media to an online format. Where every song, book, or show feels the same in your hand. Same weight, same shape, same.

When Asheville recording star Cookie La Rue hit me up again for more free design services.  At first, I said “NO”. I actually kept repeating “no, no, no…” and there it is I ended up with this creation.

Granted at the time, most everyone had already stopped using CD’s. Most people had even stopped using Napster. But, Cookie wanted the CD format. And that is what she got!

CD Cover Design - Asheville NC

 

The CD cover design of Folkin’ with you was the Blue Prior of Cookie La Rue recordings. Keeping with the  theme, I drew my inspiration from Joni Mitchell – Blue LP design.

 

I began the CD Cover Project as I do with many projects. I began with my camera. Shooting photos of Cookie La Rue was not pleasant. There was a huge amount of Photoshop skills need to blur out most of Cookie face – I then created the CD cover following the tone and layout as Blue LP did.

To my complete surprise – the CD release party was hughly popular. The CD went on to 2nd and 3rd reprint.

Photography: Gary Crossey.
Graphic Design: Gary Crossey.
Digital Artwork: Gary Crossey.

Be sure to check out the many other Cookie La Rue design projects.

 

PHOTOGRAPHY: Punk Portrait

Punk Portrait Photography

Punk Portrait Photography of Tasty Tim.

Tasty Tim – Needledust (London) Photography and Graphic Design by Gary Crossey.

What a great guy to work with. Tasty Tim made every shot count, and very easy to capture. I shot the photos in some nightclub in London. Boy George was spinning, Tasty Tim was my host – and Mark Moore had put me on the guest list as photographer. Many corners got turned that night.

Asheville PHotography

TastyTim_Japan01

LOGO DESIGN: Web Design

3D Logo Design

There was quite an in-depth creative process in bringing the Irish Guy Website Design, Programming, and SEO Services 3D Logo Design forward. The concept of the logo design was quite instant. I instinctively comprehended what I wanted. Being the client and designer for this design does make that transition easier.

However, making sense of a concept takes steps. Bringing that original abstract idea to fruition requires a process. As the graphic designer I have to move with the design. While other graphic designers are comfortable creating design from clip art - I prefer to create my own visuals. I like to explore the visual aspects of a design. Discovering the layers of detail that and visual aspects of shape, tone, hue, and the combination of all.

Some logo designs can be quite instant - while other logo designs can take longer. For the Irish Guy Productions I remained with the design - sketching out ideas of some of the different visual aspects that I wanted the logo to have.

Making sense of a concept

3D Logo Design - Asheville Graphic Design Sample - from concept to design

3D Logo Design – Background

During the Branding Development for Irish Guy Website Design, Programming and SEO Services the visual guidelines were established. The color palette - Pink, Deep Purple, Rich Reds, Light Gray, and Black was firm! No green or blue.

I typically begin my graphic design projects with black and white sketches. Once the graphic design aspects of the design are strong enough - color is added. It was exciting for me to approach a logo design project from a different direction. Though somewhat nervous too - as graphic designers we train ourselves to follow creative processes. While altering the process can bring about creative insight - the creations may not reach your target.

The Irish Guy logo brief was simple enough. "Draw inspiration from traditional Irish visual. Stay away from the tourist ideas of Ireland (Green, Shamrock, Rainbow, and Leprechauns)". Personally, I am quite fond of Leprechauns and Garden Gnomes in general.

Digital Sketches – Click thumbnail to Enlarge

Drawing inspiration for the Irish Triple Spiral

The Irish Triskele or Triple Spiral has been of great inspiration to me. And has been a part of Irish tradition for as long as anyone can recall. What I love about the Triple Spiral symbol is that depending on who you ask, you may get a different definition of what the three spirals represent. There is something special about a symbol that can represent what you want it to - and still be appreciated and valued by all.

The one understanding that is consistent is that the Triskele design comprises of three similar elements that come together to from one. Irish Guy Website Design, Programming, and SEO Service also share the responsibilities of three equal services that come together to form one uniformed web solution.  And, so the digital sketching began.

Irish Guy Logo in Action

Asheville 3D Logo Design for Website Design and SEO Firm

Logo Animation 1