REVIEW: 2016 Pantone Color Selection
Every year, I look forward to the Pantone Color predictions. And, if colors are anything to go by - 2016 is about going back to basics. The design craze is clean and precise. Pure color has returned to mainstream culture.
Do color trends reflect modern society?
The selection of the top ten color predictions for 2016 is not random. The selection is a sincere reflection of our modern society. Most people do not notice color trends. The consumer dollar depends upon its success.
People who work with color - do so with meaning and intent. I have spent hundreds of hours processing color photography. I have trained my eye for Color Correction. And training my brain with Color Theory. And creating artwork with an in-depth knowledge of color limitation for print and the web. For people like me, color is much more than a general interest.
A bold statement with muted colors
Muted Pink and Boy are the core color values for 2016. Normally, the core color value is only one color. For the first time, Pantone included two core colors. The muted pink and boy is a strong statement in the role of equality. In 2016, the role of men and women in society has changed. Core values are different. A redefining of the gender role has happened. And here we are, the muted pink and blue - one no louder than the other - on an equal playing field. A bold statement with muted colors.
What is important about the color selection?
COLOR - Back to Basics
The Red-Yellow-Blue (RYB) combination is perhaps the most meaningful. Red-Yellow-Blue combination make-up the primary colors for creating all other colors. Pantone showcases not the primary colors of Red, Yellow, and Blue. The message here is to get creative. Experiment with the primary colors - see what happens.
Pantone reinforces its message to be creative and experiment with the Battleship Gray choice. The color that materializes when you mix too much Red-Yellow-Blue together. Pantone makes you fail a success.
Yes, too much pigment is a top trending color. There is no losing for experimenting with color in 2016.
Ben creates artwork with Spring 2016 Pantone Color Selection.