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BRANDING: Creating an identity

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Identity Branding Package

Providing my clients with the ability to express their business individuality through a well planned Identity Branding Package.

Branding that connects. The success of all businesses, not-for-profits, groups, communities, and organizations is dependent on brand recognition and online perception.

What is Branding?

A brand is the public’s expectations based on the promises provided. The brand is the big idea of what your company, organization, or community present. Brand Identity communicates, supports, expresses, visualizes, and synthesizes the customer perception.

Why is having a healthy Branding important?

Research shows that people fall in love with brands. People are loyal to their brands. People tend to trust their brands, and honestly believe that their brand is better, if not the best.

A strong brand stands out. Even in a densely populated marketplace a strong brand is the differentiation. Brand awareness builds businesses. The future success of business, not-for-profit, group, community, or organization is their brand reputation. Brand identity endure. 

Asheville Branding Tools as created by Gary Crossey -IrishGuy.

How are brands created?

Brands do not just materialize. Over time, Brands are developed.

Asheville Graphic Design Services

The graphic design tools that I use to increase awareness and customer loyalty for my clients’ brands. Choose, which graphic design services will best suit your objectives.

Building Brand Equity

The brand reputation is often considered to be the most valuable of assets. Preserve brand reputation with customer loyalty in the following areas.

  • Trustworthy Products.
  • Reliable Services.
  • Employees Training & Brand Awareness.
  • Public Relations.
  • Public Affairs.
  • Speeches.
  • Presentations.
  • Networking.
  • Word of Mouth.
  • Sales Promotions.
  • Voice Emails.
  • Email.
  • Telephone.

Why does Branding work?

When you have effective branding, that is eye-catching and memorable. Your brand can make the difference by connecting with people.  The graphic design aspects of branding establish the visual personality and vision, while incorporating the brand values and credibility.

Brand Identity in Three Steps

  • Orientation: Establishing design guidelines. Interviews, reviews, and evaluations.
  • Design Development: Draft of design ideas are presented.
  • Implementation: Branding Design Manual on how the brand should use.

  1. […] customer loyalty. For more information on how to build a strong, loyal brand – read my blog BUILDING A BRAND. Creating a logo without a brand is not an ideal approach. But, as many graphic designers […]

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