The GIF format has had a long online history. The GIF animation has far outlasted some the biggest online technologies (Shockwave, Flash). As we move into 2019 the GIF animation takes on the role of engage your end user with easy to load short animations – that work on ALL PLATFORMS. No need for any fancy plugin or browser. GIF delivers on all platforms.
Homepage Banner Ad – promoting the importance of design. I created the animation loop frame-by-frame in Photoshop. Setting a 5-second pause on either end of the animation. Keeping a simple design with a solid white background helps to keep the file size small. So that the GIF animation can quickly load on any device.
Every good blog needs a strong graphic. Asheville Dental Care like a crisp, clean typeface. Eating apples are a key element of the blog. At the store, I bought the best-looking apples they had.
In the photo studio
Once in my photo studio, it is lights, camera, action. The studio is not a place that I spend time figuring stuff out. I arrive at the photo studio with a task to do, a concept developed, and outcomes expected. In this case, the subject is an Apple. But what an apple. It took six takes to get the right bite incision into the Apple. I did use the apples to make a pie (I like pie).
What I did not say. I bought red apples, not green. The photography I did was a red apple. With Photoshop I adjusted the color values of the Apple to make it appear green (to match the Asheville Dental Care brand).
Creating content for PBS was awesome. The website banners were firsted designed to be deployed in Flash. The example posted is an animated gif (for our iPhone & iPad users). Some image quality is lost during the Flash to GIF conversion.
Made In Honduras published in the New York Times and The Washington Post.
If you don believe in online marketing, you might want to track how many clicks these banners got – it was huge!
Using Adobe Flash, I created the Motion Graphics from still photography. Due to the size requirements for Banner ads, I had to reduce these ads to a 27K file size. Creating a banner ad is certainly one skill, having that banner come in under 27 K is quite another skill altogether. Data file reduction is a skill that I excel in.
Creating animated motion graphics from 2D still images can be difficult enough. For the success of my Honduras truck door animation, I had to first track down the model of the truck - locate photos of the inside of the doors.
The sample animation has been converted to an animated gif. The original project was package as a Flash banner ad.
Storyboard your project
The importance of creating a true to form storyboard is the key to keeping any design project on budget. I love making storyboards. I like to arrive to a video shot, or begin an animation - and know that what I am creating has been approved.
People who are new to digital media often underestimate the value of a true storyboard. Those who enter into a motion design project without a storyboard are a bit crazy, or rich. Ah, to have clients who are that rich to waste production time on non-complete design ideas. The storyboard (even in the smallest of projects), outlines the main action of the design piece. From a well developed storyboard a client can gain a clear sense of composition and timing.
Always request a storyboard.
*Special Note: Yes, there are those designers, that take the time to create a storyboard - then go on a creative leap of faith - that's not the person that you want doing your digital media projects.
Animated banner ads created to publish on New York Times and Washington Post. Believe me, I never saw so much travel before. These banners were not only loaded up millions of times an hour, 1000's of people were click on the follow-through message.
Storyboard for Banner Ad
Motion Graphics take a long time to create. Having a precise storyboard is a great method to visualize the end result prior to starting.