PROJECT SCOPE: Create a large poster to cover the windows of the art gallery.
Commissioned by AIU to hang the Gradation Art Show. I begin the project by designing the large window posters.
I drew the picture hook to emphasize the process of hanging the show. The show was coming – at that point much of the art was still in creation. There were only the hook and the walls.
The posters were printed on a large format plotter (think floorplans).
While the plotter could do an excellent job at printing large format – the color saturation is low. Ink costs were also a consideration. To offset printing costs, and to achieve the highest possible saturation I choose to use muted colors. The muted colors tended to have less printer banning (horizontal lines from too much ink that causes clogging).
The strange thing about a Gradation Art Show – there is often no work completed for the show – until the moment before the show opens. During the period of marketing the Art Show opening and Gallery Space – no-one quite knew what their last and final project would be. I managed the computer lab at the University – I had created a Portfolio Club – the work of which was featured in the Gradation show in the main Unversity Gallery.