URL: Relax & Rejuvenate
Relax & Rejuvenate arrived with an out-of-date WordPress site. The theme was too old to update. And the WordPress installation had long expired (and failed all attempts to upgrade). We also streamlined the Hosting and Domain management. Transferring our clients to a Fast Forward Hosting account is essential to the website performance and security.
SEO Services / Design
Getting to know your customer’s customers is the most important aspect of creating a website.
- Who is the end user?
- Are they local?
- Are they repeat customers?
- What is their online experience?
Just a few of the questions. What we quickly discovered.
- Local Repeat Customers had no need for the website.
- Tourists relied on the site.
- Google Maps had multiple lists.
Website Design Consideration
WordPress is a suitable platform for most everyone. With a carefully configured Theme. And optimized content.
Being user-friendly is the most important consideration for all websites.
For this site, we had reported that most all of the traffic and conversions are from people traveling. We knew it was important to provide a website that will load onto mobile devices quickly.
Providing the end user with a strong call to action – CALL US TO BOOK. Is the most important function. With Directions being the second action.
Website Booking System
Adding a booking system to your website is a HUGE deal. For the end-user, your customer. Visitors can book their appointment online at any time and from anywhere. For the website, we kept the booking system very simple. Most customers when asked said they liked the ability to pay online so that they could focus on their spa experience.
Google My Business & Google Maps
There is no getting away from Google My Business. Google Map had populated the Asheville business in four different locations. At one point the only correct location was published as “Permanently closed.” We claimed all of the lose Google My Business listings. Tracked down all the different variations of the address that were online.
With the information on Google corrected. Fewer customers reported having difficulties locating the spa.